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We Are Social @wearesocialsg • Digital, Social & Mobile in 2015

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We Are Social @wearesocialsg • 26
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
690!
206! 199! 197! 197! 190!
157!
103! 79!
41! 17! 3!
EAST
ASIA
NORTH
AMERICA
SOUTHEAST
ASIA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%!
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION

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