[REVISED 13 Oct to show MAUs for LINE] This report brings together a selection of key digital statistics and data points from around the world, including internet users, active social media accounts, and mobile usage. You'll find more in-depth numbers in our complete Social, Digital and Mobile reports at http://wearesocial.sg
1. awree social
DIGITAL STATSHOT 001
A COMPENDIUM OF GLOBAL DIGITAL STATISTICS
SIMON KEMP • WE ARE SOCIAL • 13 OCTOBER 2014
We Are Social http://wearesocial.sg • @wearesocialsg
2. GLOBAL DIGITAL STATISTICS
ACTIVE
INTERNET USERS
OCT
2014
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
2.986
BILLION
1.589
BILLION
2.016
BILLION
3.600
BILLION
7.266
BILLION
PENETRATION: 50%
NB: THIS STAT REFERS TO
UNIQUE ACTIVE MOBILE USERS
PENETRATION: 28%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
PENETRATION: 22%
NB: THIS STAT REFERS TO ACTIVE
ACCOUNTS, NOT UNIQUE USERS
URBANISATION: 53%
NB: THIS FIGURE IS FOR TOTAL
POPULATION INCLUDING CHILDREN
PENETRATION: 41%
NB: THIS STAT IS BASED ON NET USERS
ACCESSING VIA FIXED CONNECTIONS
We Are Social • Sources: World Population Clock, InternetLiveStats, Facebook, Tencent, VKontakte, GSMA Intelligence
http://wearesocial.sg • @wearesocialsg
3. OCT ACTIVE USERS BY SOCIAL PLATFORM
2014
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,320 !
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: latest company press releases, correct as at 13 October 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
829 !
645 !
600 !
438 !
343 !
300 !
271 !
230 !
220 !
FACEBOOK
QQ
QZONE
WHATSAPP
WECHAT
GOOGLE+
LINKEDIN
TWITTER
TUMBLR
TENCENT WEIBO
4. CHAT APPS: ACTIVE USER NUMBERS
OCT
2014
WHATSAPP
WECHAT
& WEIXIN
600
MILLION
438
MILLION
FACEBOOK
MESSENGER
200
MILLION
LINE
170
MILLION
KAKAOTALK
50
MILLION
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: latest company statements, correct as at 13 October 2014
5. MOBILE: USERS vs. CONNECTIONS
OCT
2014
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
3.602
BILLION
7.236
BILLION
4.600
BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
• Sources: GSMA Intelligence, 13 Oct 2014; Ericsson Mobility Report, August 14
6.800
BILLION
6. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social Making Friends & Influencing People • 45
7. WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social wearesocial.sg • @wearesocialsg • 233