This is the November 2011 edition of We Are Social's overview of Social, Digital and Mobile in Asia. It contains high-level data for 24 countries across the region. Please see our individual country reports for in-depth overviews of each country around Asia. For more details, please contact @wearesocialsg on twitter
2. COUNTRIES COVERED IN THIS REPORT
BANGLADESH JAPAN NEPAL
BRUNEI SOUTH KOREA PAKISTAN
BHUTAN LAOS PHILIPPINES
CAMBODIA MACAU SINGAPORE
CHINA MALAYSIA SRI LANKA
HONG KONG MALDIVES TAIWAN
INDIA MONGOLIA THAILAND
INDONESIA MYANMAR VIETNAM
we are social
3. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
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HTTP://WEARESOCIAL.SG
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6. ASIAN COUNTRIES
ACCOUNT FOR
53%
OF THE TOTAL
WORLD POPULATION
we are social SOURCE: UN, JUNE 2011
7. ASIA’S POPULATION IS STILL
MOSTLY RURAL, WITH AROUND
58%
OF ITS POPULATION
LIVING IN RURAL AREAS
we are social SOURCE: UN DATA, JUNE 2011
8. 25%
OF PEOPLE LIVING IN ASIA
ARE BELOW THE AGE OF 15
we are social SOURCE: UN DATA, JUNE 2011
9. THE REGIONAL ASIAN PICTURE
3,714,544,017 42% 58%
74%
ASIA’S TOTAL POPULATION URBAN RURAL
909,180,759 24%
INTERNET USERS INTERNET PENETRATION
750,463,600 20%
USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION
2,767,417,932 75%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
10. INTERNET USERS ACROSS ASIA:
909,000,000
we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
11. INTERNET PENETRATION
ACROSS ASIA IS ROUGHLY
24%
we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
12. SOUTH KOREA
82%
BRUNEI
we are social
JAPAN
79% 78%
SINGAPORE
72%
TAIWAN
HONG KONG 70% 69%
MALAYSIA
59%
MACAU
CHINA 50%
36%
VIETNAM
MALDIVES 34% 34%
PHILIPPINES
32%
THAILAND
27%
24%
[AVERAGE]
17%
INDONESIA
MONGOLIA
12% 11%
PAKISTAN
9%
SRI LANKA
8%
LAOS
8%
INDIA
8%
BHUTAN
INTERNET PENETRATION BY ASIAN COUNTRY
4%
NEPAL
2%
CAMBODIA
1%
BANGLADESH
GLOBAL
AVERAGE
!
!
0%
MYANMAR
SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
13. PEOPLE IN ASIA
ACCOUNT FOR
44%
OF THE WORLD’S
INTERNET USERS
we are social SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
14. WEB USERS IN ASIA SPEND AN AVERAGE OF
16.5 HOURS
PER MONTH USING THE INTERNET
we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
15. we are social
$ 89%
OF INTERNET USERS IN ASIA INTEND TO MAKE
ONLINE PURCHASES IN THE NEXT 6 MONTHS
SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
16. we are social
$ 65%
OF INTERNET USERS IN ASIA USE
ONLINE PRICE COMPARISON SERVICES
SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
17. SOCIAL MEDIA USERS ACROSS ASIA:
750,000,000
we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
18. SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY
55%
54%
52% 51%
42% 41%
40%
37%
36%
28% GLOBAL !
20% 19% 19%
17% AVERAGE !
9% 8% 8% 3% 3% 3% 1%
5% 5% 2% N/A
BRUNEI
HONG KONG
MACAU
TAIWAN
[AVERAGE]
JAPAN
BHUTAN
MALDIVES
THAILAND
PAKISTAN
BANGLADESH
LAOS
VIETNAM
PHILIPPINES
INDONESIA
SRI LANKA
MALAYSIA
SOUTH KOREA
SINGAPORE
MONGOLIA
CHINA
NEPAL
INDIA
CAMBODIA
MYANMAR
we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
19. LARGEST SOCIAL NETWORKS IN ASIA
QZONE 536 M
TENCENT
WEIBO 310 M
SINA
WEIBO 250 M
FACEBOOK 172 M
we are social SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011
20. QZONE IS MORE THAN
3 TIMES
BIGGER THAN FACEBOOK
ACROSS ASIA
we are social SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
21. THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA
75 % 75 %
68 %
64 % 64 %
PHILIPPINES INDONESIA MALAYSIA RUSSIA BRAZIL
we are social SOURCE: GLOBAL WEB INDEX, JUNE 2011
22. 81%
OF ASIA’S TOP BRANDS
USE SOCIAL MEDIA
we are social SOURCE: BURSON MARSTELLER
23. MOBILE SUBSCRIBERS ACROSS ASIA:
2,767,417,932
we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
24. THREE QUARTERS
OF ASIA’S POPULATION HAS A MOBILE PHONE
we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
25. MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY
161% 158%
151%
147% 144%
113% 110%
109% 108% 107%
100% GLOBAL !
94%
89% 88% 87%
76% 75%
71% 68%
61% 60% AVERAGE !
57% 56%
42%
2%
MACAU
BRUNEI
HONG KONG
TAIWAN
THAILAND
JAPAN
[ASIAN AVERAGE]
PAKISTAN
LAOS
BHUTAN
BANGLADESH
VIETNAM
PHILIPPINES
INDONESIA
SRI LANKA
MALAYSIA
SINGAPORE
SOUTH KOREA
MALDIVES
MONGOLIA
CHINA
NEPAL
INDIA
CAMBODIA
MYANMAR
we are social SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
26. PEOPLE IN ASIA
ACCOUNT FOR
55%
OF THE WORLD’S
MOBILE SUBSCRIBERS
we are social SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
27. MOBILE INTERNET USERS ACROSS ASIA:
623,000,000
we are social SOURCE: EMARKETER, MAY 2011
28. 69%
OF ASIA’S INTERNET USERS
ACCESS VIA MOBILE DEVICES
we are social SOURCE: NIELSEN
29. $!
THE VALUE OF MOBILE COMMERCE IN
ASIA IN 2012 IS EXPECTED TO EXCEED
US$ 139 BILLION
we are social SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
31. BANGLADESH
142,319,000 25% 75%
TOTAL POPULATION URBAN RURAL
1,735,020 1%
INTERNET USERS INTERNET PENETRATION
2,110,720 1%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
79,677,000 56 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
32. BHUTAN
708,265 33% 67%
TOTAL POPULATION URBAN RURAL
53,280 8%
INTERNET USERS INTERNET PENETRATION
62,680 9%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
400,183 57 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
33. BRUNEI DARUSSALAM
406,000 72% 28%
TOTAL POPULATION URBAN RURAL
318,900 79 %
INTERNET USERS INTERNET PENETRATION
224,240 55 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
437,932 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
34. CAMBODIA
13,395,682 20% 80%
TOTAL POPULATION URBAN RURAL
329,680 2%
INTERNET USERS INTERNET PENETRATION
412,360 3%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
10,189,746 76 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
35. CHINA
1,339,724,852 50% 50%
TOTAL POPULATION URBAN RURAL
485,000,000 36%
INTERNET USERS INTERNET PENETRATION
536,000,000 40%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
916,500,000 67%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
36. HONG KONG
7,108,100 100%
TOTAL POPULATION URBAN
4,878,713 69 %
INTERNET USERS INTERNET PENETRATION
3,828,000 54 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
11,231,419 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
37. INDIA
1,210,193,422 29% 71%
TOTAL POPULATION URBAN RURAL
100,000,000 8%
INTERNET USERS INTERNET PENETRATION
38,045,000 3%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
858,370,000 71 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
38. INDONESIA
237,556,363 43% 57%
TOTAL POPULATION URBAN RURAL
39,600,000 17 %
INTERNET USERS INTERNET PENETRATION
40,829,720 17 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
210,391,300 89 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
39. JAPAN
127,720,000 86% 14%
TOTAL POPULATION URBAN RURAL
99,182,000 78 %
INTERNET USERS INTERNET PENETRATION
24,700,000 19 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
127,280,000 100 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
40. LAOS
6,348,800 27% 73%
TOTAL POPULATION URBAN RURAL
527,400 8%
INTERNET USERS INTERNET PENETRATION
109,180 2%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
3,819,929 60%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
41. MACAU
558,100 100%
TOTAL POPULATION URBAN
280,900 50 %
INTERNET USERS INTERNET PENETRATION
208,580 37 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
900,000 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
42. MALAYSIA
28,656,000 64% 36%
TOTAL POPULATION URBAN RURAL
16,902,600 59 %
INTERNET USERS INTERNET PENETRATION
11,816,200 41 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
32,411,937 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
43. MALDIVES
317,280 35% 65%
TOTAL POPULATION URBAN RURAL
107,460 34 %
INTERNET USERS INTERNET PENETRATION
114,320 36 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
465,824 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
44. MONGOLIA
2,826,500 61% 39%
TOTAL POPULATION URBAN RURAL
350,000 12 %
INTERNET USERS INTERNET PENETRATION
236,520 8%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
2,483,720 88 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
45. MYANMAR (BURMA)
48,337,000 31% 69%
TOTAL POPULATION URBAN RURAL
110,000 0.23 %
INTERNET USERS INTERNET PENETRATION
N/A N/A
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
850,500 2%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
46. NEPAL
26,620,809 17% 83%
TOTAL POPULATION URBAN RURAL
1,072,900 4%
INTERNET USERS INTERNET PENETRATION
1,296,600 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
11,056,830 42!%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
47. PAKISTAN
177,671,000 35% 65%
TOTAL POPULATION URBAN RURAL
20,431,000 12 %
INTERNET USERS INTERNET PENETRATION
5,506,740 3%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
107,900,000 61 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
48. THE PHILIPPINES
94,013,200 63% 37%
TOTAL POPULATION URBAN RURAL
29,700,000 32 %
INTERNET USERS INTERNET PENETRATION
26,752,000 28 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
88,119,840 94 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
49. SINGAPORE
5,076,700 100%
TOTAL POPULATION URBAN
3,658,400 72 %
INTERNET USERS INTERNET PENETRATION
2,602,920 51 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
7,322,553 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
50. SOUTH KOREA
48,219,000 82% 18%
TOTAL POPULATION URBAN RURAL
39,440,000 82 %
INTERNET USERS INTERNET PENETRATION
25,000,000 52 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
52,600,000 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
51. SRI LANKA
20,653,000 15% 85%
TOTAL POPULATION URBAN RURAL
1,776,900 9%
INTERNET USERS INTERNET PENETRATION
1,126,020 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
18,013,623 87 %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
52. TAIWAN
23,197,947 78% 22%
TOTAL POPULATION URBAN RURAL
16,147,000 70 %
INTERNET USERS INTERNET PENETRATION
11,163,900 48 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
25,412,000 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
53. THAILAND
67,070,000 31% 69%
TOTAL POPULATION URBAN RURAL
18,310,000 27 %
INTERNET USERS INTERNET PENETRATION
12,881,800 19 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
71,824,561 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
54. VIETNAM
85,846,997 30% 70%
TOTAL POPULATION URBAN RURAL
29,268,606 34 %
INTERNET USERS INTERNET PENETRATION
6,800,000 8%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
129,729,035 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
55. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social
56. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social