How To Promote Your Business on LinkedIn
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How To Promote Your Business on LinkedIn
- 1. How To Promote Your Business on LinkedIn?
- 3. If LinkedIn were a country… www.webaholic.co.in
- 4. It would have the 5th largest population in the world www.webaholic.co.in
- 5. Bigger than Brazil & smaller than Indonesia www.webaholic.co.in
- 6. With a population equal to France, UK, Italy combined www.webaholic.co.in
- 7. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
- 8. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
- 9. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
- 10. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
- 11. Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011. www.webaholic.co.in
- 12. +2 new members join LinkedIn every second www.webaholic.co.in
- 13. There are 7,610 searches on LinkedIn per minute www.webaholic.co.in
- 14. 47% of B2B companies actively use LinkedIn www.webaholic.co.in
- 15. More Engaged B2B Audience www.webaholic.co.in
- 16. 59% of members are managers or senior- level executives www.webaholic.co.in
- 17. Okay, enough of stats. But how do I get started? www.webaholic.co.in
- 18. How Companies are Using LinkedIn? 1 LinkedIn Company Pages 2 LinkedIn Groups 3 LinkedIn Ads 4 LinkedIn Polls www.webaholic.co.in
- 19. 2.6 million companies have LinkedIn Company Pages www.webaholic.co.in
- 20. Personalize Your Company Page Branding www.webaholic.co.in
- 21. Show off What You Do www.webaholic.co.in
- 22. Display Up To 3 Products/Services in The Header Images www.webaholic.co.in
- 23. Get Recommendations From Users www.webaholic.co.in
- 24. Get as Many as You Can Ask for it. Rewrite and customize the default recommendation request message. www.webaholic.co.in
- 25. Give Others an Inside Look at Your Company www.webaholic.co.in
- 27. Promote Webinar & Event Invitations www.webaholic.co.in
- 28. Contribute Content Regularly Post once a day www.webaholic.co.in
- 30. LinkedIn is the most popular social network among recruiters, with 93% using it www.webaholic.co.in
- 31. 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process www.webaholic.co.in
- 32. Make it Easy to Find & Follow You Add a Follow button to your website and digital presences. Include a link to your Company Page on company collateral and presences. Consider paid options through LinkedIn to find and acquire new followers and drive Page traffic. www.webaholic.co.in
- 33. Say Hello to Groups www.webaholic.co.in
- 34. 53% of LinkedIn users join 10 or more groups. www.webaholic.co.in
- 36. Generate Intrigue with Discussion Questions www.webaholic.co.in
- 37. Share eBooks & White Papers www.webaholic.co.in
- 38. Maximize Your LinkedIn Group Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section. Add keywords in the title of the group to be found on Google. Add your company website or blog to the group to drive traffic to your site. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member. Send a weekly message that adds value for group members and drives traffic back to your site. Connect people in the group by making introductions to those who could potentially do business with one another. www.webaholic.co.in
- 39. LinkedIn gives you the unique ability to tailor messaging and target the exact audience segment that you need. www.webaholic.co.in
- 40. Amplify & Target With LinkedIn Ads www.webaholic.co.in
- 41. Effective Ad Headline draws attention of target customer Description is clear Strong offer www.webaholic.co.in
- 42. Less Effective Ad Headline too generic Image not relevant to product offered www.webaholic.co.in
- 44. LinkedIn Polls Pick the brains of your target audience and colleagues with LinkedIn Polls. www.webaholic.co.in
- 46. Get Smart About Your Audience With Insights www.webaholic.co.in
- 47. Get Smart About Your Audience With Insights www.webaholic.co.in
- 50. Test Timing & Frequency What Are the DAYS AND TIMES When Your Community Is Most Engaged? www.webaholic.co.in
- 51. Measure Post Engagement & Clicks www.webaholic.co.in
- 53. Takeaways Personalize your Company Page Branding Expand information about Product and Services Make it easy to find and follow you Establish continuity in sharing valuable content Target the right people Inspire action to create word of mouth across networks Get smart about your audience with Insights www.webaholic.co.in
- 54. facebook.com/webaholicindia twitter.com/webaholicindia linkedin.com/company/webaholic-india Your Trump Card To Success pinterest.com/webaholicindia youtube.com/webaholicindia webaholic.co.in/blog