Case study: Artfinder
Priscilla Li, Founder, Business Development & Content, Artfinder
Alexandra Jorge, Production Manager, Artfinder
On 7 June 2011 Arts Council England, the Arts and Humanities Research Council (AHRC) and the National Endowment for Science, Technology and the Arts (NESTA) announced a new £500,000 Digital R&D Fund for Arts and Culture, for projects that harness digital technologies to connect with wider audiences and explore new ways of working.
Project proposals will focus on six key ares: six areas: user-generated content and social media; distribution; mobile, location and games; data; resources; and education and learning.
The Digital days aim to:
- encourage new partnerships and collaborations between arts and cultural organisations and technology companies
- inform participant about opportunities of using digital technologies
- provide information on the Digital R&D Fund for Arts and Culture
For more information visit http://www.artscouncil.org.uk/funding/digital-rd-fund-arts-culture/
Exploring the Future Potential of AI-Enabled Smartphone Processors
Case study: Artfinder
1. Digital
days
–
Manchester
27
July
2011
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
2. Every
sector
has
its
des/na/ons
MUSIC
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
3. Every
sector
has
its
des/na/ons
BOOKS
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
4. Every
sector
has
its
des/na/ons
MOVIES
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
5. Every
sector
has
its
des/na/ons
PEOPLE
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
6. Yet
art
is
a
massive
digital
blank
canvas
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
7. ArCinder
-‐
the
home
for
art
on
the
web
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
8. How
to
find
–
and
find
out
more
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
9. How
to
enjoy,
understand
and
remember
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
10. How
to
share
and
propogate
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
11. ArCinder
is
built
off
four
interconnected
components
Purchase
&
Content
&
Consume
Catalogue
Discovery
Community
&
&
Naviga/on
Profile
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
12. Content:
Database
of
12k+
ar/sts,
500k+
works,
2.5k+
galleries
–
and
growing
Content
&
Catalogue
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
22. Opportunities and synergies
• Increase public access via tablets, smart phones and
website
– Physical footfall
– Digital access to works in stacks, on loan, not on display
• Explore new revenue opportunities via tablets, smart
phones and website
– New channels for ecommerce & print on demand
– Digital publishing
• Extend existing print initiatives (e.g. new exhibitions)
• Reach back into “out of print” older catalogues"
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
23. Collaboration across digital industries
• Paul Holberton Publishing, Art Historian and Publisher
• Introanalytics Limited, Recommendations Systems
• AND many museums and galleries..
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
24. Challenges
• Establishing data standards and formats
– Producing flexible and simple content guidelines
• Delivering on a wide scope of deliverables within
aggressive timelines
– Dedicated technical resources and project management
– Sprints
– User testing and QA
• Managing the costs and time required to digitise content
– Knowing how to work with various organisations with varying
degrees of technical sophistication and limited resources
– Deciding on what technologies or tools to develop
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
25. Learning / Impact
• Importance of structured content
• Value of strong partnerships with clear objectives,
deliverables and individual core competencies
• Dedicated project management resources to ensure
prioritisation and communication within all stakeholder
groups
For
Digital
Days
-‐
Private
and
Confiden5al
–
July
2011
26. Thank you
partners@ar2inder.com
facebook.com/ar2inder4
@ar2inder
h7p://blog.ar2inder.com
For
Nesta
TSB
-‐
Private
and
Confiden5al
–
July
2011