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FTC Social Media Guidelines
A Timeline The industry begins a self governing movement (WOMMA)
The FTC Regulations ,[object Object],[object Object],[object Object]
Rule 1: Be Honest – For The Blogger ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule 1: Be Honest – For the Brand ,[object Object],[object Object],[object Object],[object Object]
Rule 2: Earn Your Media – For the Blogger ,[object Object],[object Object],[object Object]
Rule 2: Earn Your Media – For the Brand ,[object Object],[object Object],[object Object]
Rule 3: Educate– For the Blogger ,[object Object],[object Object],[object Object],[object Object]
Rule 3: Educate– For the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Contests
Why The New Rules? ,[object Object],[object Object],[object Object],[object Object]
What are the Rules? ,[object Object],[object Object],[object Object],[object Object]
What Should You Do? ,[object Object],[object Object],[object Object]
Bill Balderaz Webbed Marketing www.webbedmarketing.com @bbalderaz Bill Balderaz, Webbed Marketing, @bbalderaz Kurt Mueller, Roska Digital, @roskadigital

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How Can I Responsibly Utilize Social Media Today?