Tech Trends for Journalists - 8th Annual Online News Association Presentation

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My annual presentation on the most important trends for journalists.

Publié dans : Technologie

Tech Trends for Journalists - 8th Annual Online News Association Presentation

  1. 1. Online News Association 10 Tech Trends For Journalists September 2015 –– Los Angeles
  2. 2. Amy Webb: 3 Things 1 2 3 Digital Media Futurist Research and forecast near-future tech and digital media trends. Also, I write books. Social @webbmedia –– NOT @amywebb NO Vendor/ Startup Relationships I have no financial relationships with any company I’m talking about today. No benefits, kickbacks, etc. etc. etc.
  3. 3. 8Thank You!
  4. 4. 2007
  5. 5. (original Android logo design)
  6. 6. Perspective –– A lot can happen in 8 years ––
  7. 7. 12 months
  8. 8. How?
  9. 9. Predictions–––––––––
  10. 10. Process Observation > Reporting > Data > Modeling > Theorizing > Testing > Forecasting
  11. 11. Guiding Questions... 1. Who is directly working in this space? USPTO, academic journals, startups, university research 2. Who is funding or otherwise encouraging experimentation in this space? XPrize, Accelerators, VC funding 3. Who is directly impacted by this? Customers, other businesses, niche groups of society, companies, governments 4. Who might work against this because they stand to gain something? Hackers, competitors, politicians, technology companies, criminals 5. Who might see this as a starting point for something bigger and better? Researchers, academics, people within my organization, people in other organizations
  12. 12. Assumptions Knowledge
  13. 13. WITHIN INDUSTRY
  14. 14. Today’s Talk is my forecast for the future
  15. 15. What to do about it in the present
  16. 16. Tool: Assumptions vs Knowledge Early Stages of Awareness + Thinking: I'm in my early stages of awareness and thinking.  It may or may not develop in a way that matters, but be aware and start thinking individually and organizationally. Fairly Certain: I'm fairly certain of this.  There are still questions about how things will develop and how it will matter, but you should be watching it closely and planning to act. Highly Confident: I'm highly confident of this.  It is happening and it will matter.
  17. 17. Tool: Assumptions vs Knowledge Early Stages of Awareness + Thinking: I'm in my early stages of awareness and thinking.  It may or may not develop in a way that matters, but be aware and start thinking individually and organizationally. Fairly Certain: I'm fairly certain of this.  There are still questions about how things will develop and how it will matter, but you should be watching it closely and planning to act. Highly Confident: I'm highly confident of this.  It is happening and it will matter.
  18. 18. Cognitive Computing: Year Two What do people really read? What’s the best way to reach out to them? 1
  19. 19. Linguistic Analytics
  20. 20. Character + Personality Inferences
  21. 21. Email, Text, Social Posts
  22. 22. Linguistic, semantic analysis +Behavior
  23. 23. Implications
  24. 24. What we know about news consumers: • Their schedules • Their locations • Their speeds • What they read • What they listen to • How often they engage with your site • How often they engage with your digital products • What they click on • What their interest areas are • Whether or not they clicks on ads • How they’re retargeted • Who their friends are • How tech-savvy they are
  25. 25. FIORINA FOILS CARSON
  26. 26. Juana wants technical political language. Lots of details. Deep-cuts version. Amy wants only the most important facts details without commentary or color. Jim wants a concise 300 words. Unless Philly, then he might want deep-cuts version.
  27. 27. ≠ Apple News
  28. 28. Language you see vs What + When you see it
  29. 29. Cognitive Computing
  30. 30. Trend Into Action Strategy = Experiment with what’s at the fringe. Experiment with APIs for cognitive computing and aggressive versioning.
  31. 31. Peer 2 Peer Publishing What if there were no intermediaries, and you just sent your content straight to consumers? 2
  32. 32. WebRTC
  33. 33. Make video and voice calls without a plugin. Replaces the intermediary.
  34. 34. https://apprtc.appspot.com/
  35. 35. What about me? Who wants to go see the new Steve Jobs movie?
  36. 36. What about me? Who wants to go see the new Steve Jobs movie? AND ME?!
  37. 37. No plugins/ intermediaries = Opportunities for web, mobile and IoT
  38. 38. Push content between browsers
  39. 39. Torrent files include information how to download a larger file using the BitTorrent protocol. BitTorrent is a sidestep around centralized servers, instead moving data across the Internet is a more distributed way.
  40. 40. Project Maelstrom
  41. 41. </intermediaries>
  42. 42. Content gets published that doesn’t actually live on a server.
  43. 43. You see content by connecting to others that are also viewing the site.
  44. 44. End of DDoS attacks and throttling...
  45. 45. Implications for Journalism • Hard to remove incorrect info. • No editing in real-time. • Hard to deal with harassment.
  46. 46. Today’s ad blocking controversy
  47. 47. P2P Publishing
  48. 48. Trend Into Action Experiment with WebRTC and Maelstrom. What are the implications for P2P publishing? How can you participate?
  49. 49. Recognition In the coming year, algorithms will recognize us and assist journalists with reporting. 3
  50. 50. <Our Photos>
  51. 51. “We’re making the coming robot apocalypse fun and friendly.” –– Hilary Mason, Fast Forward Labs Image credit: Hilary Mason
  52. 52. Photos = Deep learning algo trained on the ImageNet dataset. Labels = Lexical database WordNet.
  53. 53. <Our Keystrokes>
  54. 54. Blake Patterson: SGI RT6856T keyboard https://www.flickr.com/photos/blakespot/
  55. 55. Deep Learning for Keystroke Style
  56. 56. Keystrokes measure a deeply human characteristic –– Researchers: J Visumathia and P Jesu Jayarin @ Department of Computer Science and Engineering, Jeppiaar Engineering College
  57. 57. <Our Faces>
  58. 58. Image credit: M. Saquib Sarfraz, Rainer Stiefelhagen Institute of Anthropomatics & Robotics, Karlsruhe Institute of Technology
  59. 59. Deep Learning for Thermal Fingerprints
  60. 60. Deep Convolutional Neural Networks...
  61. 61. <Public Databases> Karen B. British Columbia Address..... Phone number..... Traveled..... Domestic partnership with Doug...
  62. 62. Journalists: datamining via photos!
  63. 63. Real-Time Fact Checking
  64. 64. Great first attempt: Reporters add in fact-checking ahead of time, synchs with speech playback. 2016: Speech-recognition algos + Natural language processing + Calls to database(s) + Probability algo = X% true/ false in real-time
  65. 65. Recognition
  66. 66. Trend Into Action Recognition Strategy = How can you harness the recognition trend for reporting? (And reporting in real-time?)
  67. 67. Social Reporting In the coming year, you will rely on the social networks themselves to assist with your reporting. 4
  68. 68. SIGNAL
  69. 69. Crowdtangle
  70. 70. Crowdtangle
  71. 71. Crowdtangle
  72. 72. Crowdtangle
  73. 73. Isn’t just to see which social media posts are going viral.....
  74. 74. Brute-force predictive analysis.
  75. 75. Crowdtangle: Early whispers about GOP Congressmen boycotting because of Pope’s climate stance
  76. 76. FB Newswire
  77. 77. In the other corner...
  78. 78. Twitter Curator
  79. 79. Twitter’s Project Lightening Similar in spirit to Snapchat Discover Stories load as visuals (no, this isn’t Project Lightening)
  80. 80. Key Change in 2016 Integrated into existing social networks rather than stand-alone apps/ services.
  81. 81. Social Reporting
  82. 82. Trend Into Action Social Reporting Strategy = Share these tools with everyone in the news organization. Not just your social team. They’re good listening posts.
  83. 83. Metaverse VR headsets will officially launch in 2016. But journalists should focus on AR & 3D. 5
  84. 84. Lag isn’t the problem.
  85. 85. Problem = Headsets.
  86. 86. Games? Yes. Live Concerts? Yes. News? Nope.
  87. 87. Immersive Storytelling, Documentary = Yes.
  88. 88. Perspective: It takes a really long time to commercialize new technologies like VR.
  89. 89. Magic Leap’s SDK recently launched.
  90. 90. Some headsets..... .....some as displays
  91. 91. Will Sullivan at MWC earlier this year Image credit: Will Sullivan
  92. 92. This technology will soon be in our phones, cars, other screens.....
  93. 93. Imagine Snow Fall on a Leia 3D screen.....
  94. 94. Leia 3D’s SDK officially launched just now at ONA!
  95. 95. Why This Matters: • VR, AR and 3D each have value, but in different circumstances. • 3D screens have practical use for journalism. • The “metaverse” is a way to think conceptually about all of these. Storytelling! Maps! Data visualization!
  96. 96. Metaverse
  97. 97. Trend Into Action Metaverse = Don’t just focus on VR. Experiment with 3D, AR too. Get the Leia 3D SDK and start playing. Experiment with Magic Leap’s SDK. Think about our immersive future with and without headsets.
  98. 98. Robots Soon, actual robots will assist journalists with reporting. (Among other things.) 6
  99. 99. Robots are here to assist staff in lots of fields. And us in our everyday lives.
  100. 100. Last ONA’s Trends: Bot-assisted reporting
  101. 101. This ONA: Actual robots!
  102. 102. Image credit: Brian Woolf
  103. 103. “Robot-Assisted” Future
  104. 104. Better efficiency Better use of our time Opportunities to collect useful data (*no weirdness if you’re in PJs)
  105. 105. Robot-Assisted Reporting
  106. 106. Reporter’s Multimedia Assistant
  107. 107. [BREAKING NEWS] Nothing is happening on my street. But you get the idea.
  108. 108. Robot-Assisted Reporting Camerabot • Takes video for editing later • Live-streams video during event/ breaking news • Beams video back to newsroom for various uses Virtual Reporters • Election: @ RNC/ DNC virtual and live reporters work in tandem to interview delegates, speakers • Second virtual reporter can sit in on interviews in remote locations • Robots can go into places unsafe for human reporters
  109. 109. Image credit: Latoya Peterson
  110. 110. Robot assistants like Savioke’s Relay and the Beam will be ubiquitous in the near- future. They will quickly become indispensable.
  111. 111. Robots
  112. 112. Trend Into Action Robot Strategy = 2016 is the year to start experimenting with telepresence and with virtual journalism. Get in the sandbox and try it out!
  113. 113. Internet of X Things Note: I skipped this trend in the presentation because of limited time. So this trend includes a slide of explanation. 7
  114. 114. With so many objects, networks and people coming online, you will start to hear companies calling themselves the “Internet of X.” Israeli startup Consumer Physics––a sort of Internet of Ingestibles––wants to put molecular spectroscopy into smartphones so that you can extract information out of your food and pills. This would enable you to scan a piece of chicken in order to search the fat and calories on your plate. Their research is also able to image prescription and over- the-counter drugs in order to spot counterfeits. Meantime, a new project called MatchMaker Exchange is an “Internet of DNA,” matching the DNA from sick people around the world. It’s not unrealistic to say that in the near future, everything you see (and even the things you can’t) will become searchable via a distributed network. Why this matters for journalists: This will unlock layers of information previously unavailable to us––but it will also create a significant demand for verification, especially within journalism. Trend #7: Internet of X Things
  115. 115. Zero Day Exploits Note: I skipped this trend in the presentation because of limited time. So this trend includes a slide of explanation. 8
  116. 116. Italian spyware maker Hacking Team (HT) had been selling commercial hacking software to law enforcement agencies in countries all over the world––until it got hacked. Data leaked from HT, along with a massive dump of 400 gigabytes of internal emails, revealed a number of zero-day exploits. In the hacking community, zero days are prized tools because they are undisclosed vulnerabilities that can be exploited. Once the flaw is revealed, programmers have zero days to do anything about it. The HT breach helped to shine a light on a growing zero day marketplace, with some exploits being sold for as much as $500,000. Why this matters for journalists: A lack of planning and oversight led to significant cyber attacks in the past year. I’m forecasting even more sophisticated attacks in 2016, with some likely targeted at news organizations. Trend #8: Zero Day Exploits
  117. 117. Media Consolidation Note: I skipped this trend in the presentation because of limited time. So this trend includes a slide of explanation. 9
  118. 118. Re/code became part of Vox, which became part of NBC, which a while back became part of Comcast. Verizon acquired AOL. The Financial Times was acquired by Nikkei (for a staggering $1.3 billion). Will BuzzFeed be next? Will NewsCorp acquire Vice? Will Bloomberg buy the Atlantic? Will Facebook and Twitter merge? Or will Facebook eat Twitter and then the whole media landscape? The next 24 months will be about rapid product creation and monetization in a rush for investment and exits. Why this matters for journalists: By the year 2021, it’s possible that AT&T, Verizon, Comcast, Charter and Amazon will have replaced CBS, Viacom, the Washington Post, Hearst and Conde Nast as the biggest news and entertainment media brands in the U.S. This isn’t to say that a media organization run by AT&T would not act in the public’s interest, but we ought to begin scenario planning now for a future marked by consolidation. Trend #9: Media Consolidation
  119. 119. Internet Mob Justice Journalists need an updated code of ethics for 2016. 10
  120. 120. News organizations are unwitting (+sometimes complicit) participants in Internet mob justice.
  121. 121. This is Venezuela. Not Baltimore.
  122. 122. April 23rd: Journalists begin using #BaltimoreRiots April 25th Actual rioting occurs April 26th Protests, but no rioting April 26th: Journalists aggressively use #BaltimoreRiots; speculate on next locations
  123. 123. Internet Mob Justice
  124. 124. Trend Into Action Ethics = Journalists need to have discussions about the new ethical questions posed by emerging Internet mob justice. And to set new guidelines.
  125. 125. Thanks!
  126. 126. webbmediagroup.com hello@webbmediagroup.com @webbmediagroup267-342-4300

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