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Olympiades ORAN

Formation

PRÉSENTÉ PAR MOHAMED NADIR MEDDOUR
Le Programme ?
Définitions du Webmarketing
Le Marketing 2.0
Leviers du Webmarketing
Particularités du Webmarketing
Objecti...
« Le web marketing peut être défini comme l’ensemble des techniques
marketing et publicitaires utilisées dans l’environnem...
Le web marketing, qui est appelé également E-marketing ou
marketing électronique, correspond à l'ensemble des méthodes et
...
Web 2.0 =
Discussion
Interaction
Partage de l’info
Partage du contenu
Quels sont les leviers du Webmarketing ?
C’est quoi la Particularité
du webmarketing ?
Objectifs du webmarketing ?
Les techniques du webmarketing permettent de développer la relation-client à un
niveau jamais atteint auparavant avec d’au...
WEBMARKETING

CAMPAGNES BIEN CIBLÉES

TRAFIC QUALIFIÉ

REVENUS / ROI

RENTABILITÉ DU WEBMARKETING
Les 3 étapes d’une bonne stratégie
webmarketing
L’E-PUBLICITÉ
L’E-PUBLICITÉ
L’E-PUBLICITÉ
L’E-MAILING
L’E-MAILING
LES MÉDIAS SOCIAUX
LES MÉDIAS SOCIAUX
LES MÉDIAS SOCIAUX
OK !
Mais c’est quoi les médias sociaux ?
Que peut-on gagner avec une communauté sociale virtuelle ?
Quelles sont les avan...
LES MÉDIAS SOCIAUX

Le terme « Médias Sociaux » décrit les technologies en ligne et les
pratiques que les gens utilisent p...
LE WEB SOCIAL

Le Web social fait référence
à une vision d'Internet
considéré
comme
un
espace de socialisation, un
lieu do...
WORD OF MOUTH MARKETING

Comment utiliser les techniques du « Bouche à oreille » (WOMM) et
les médias sociaux pour stimule...
WORD OF MOUTH MARKETING
Pour Apprécier le WOMM, vous devez d'abord comprendre ce qui a changé avec le marketing traditionn...
WORD OF MOUTH MARKETING

WOMM = C2C CONVERSATION
2.

1.
…the
JESUS
PHONE
rocks!

..i got to
have an
iPhone

WOMM POWER
BRAND ADVOCACY DRIVES
BUSINESS GROWTH

BRAND ADVOCACY
EVEN MORE IMPORTANT THAN BRAND
IMAGE OR BRAND SATISFACTION

10% INFL...
AVOCATS OU AMBASSADEURS DE
LA MARQUE
« La Communauté Engagée »
Le Web en Algérie ?
Évolution du nombre d'internautes
12

+ 11
millions en
2012

10

millions

8
6
4
2

1.5
millions
en 2005

0
2005

2006

20...
•
•
•
•
•
•
•
•

Internet users number: 12 millions.
Average of daily users: 4 million
Households connected: Nearly 1.2 mi...
Facebook in Algeria

• There are 67% male users and
33% female users in Algeria.
• The largest age group is currently
18-2...
Facebook in Algeria
Des Questions ?
☺
MERCI LES
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
Formation webmarketing webdays oran 2013
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Formation webmarketing webdays oran 2013

  1. 1. Olympiades ORAN Formation PRÉSENTÉ PAR MOHAMED NADIR MEDDOUR
  2. 2. Le Programme ? Définitions du Webmarketing Le Marketing 2.0 Leviers du Webmarketing Particularités du Webmarketing Objectifs du Webmarketing Comment les atteindre ? Le ROI Les étapes de la stratégie du Webmarketing L’E-publicité L’E-mailing Les Médias Sociaux Le Bouche à oreille (WOM Marketing) Le web en Algérie Questions ?
  3. 3. « Le web marketing peut être défini comme l’ensemble des techniques marketing et publicitaires utilisées dans l’environnement Internet »
  4. 4. Le web marketing, qui est appelé également E-marketing ou marketing électronique, correspond à l'ensemble des méthodes et des pratiques marketing sur Internet : Communication en ligne, création et augmentation du trafic, optimisation du commerce électronique…etc.
  5. 5. Web 2.0 = Discussion Interaction Partage de l’info Partage du contenu
  6. 6. Quels sont les leviers du Webmarketing ?
  7. 7. C’est quoi la Particularité du webmarketing ?
  8. 8. Objectifs du webmarketing ?
  9. 9. Les techniques du webmarketing permettent de développer la relation-client à un niveau jamais atteint auparavant avec d’autres médias (TV / RADIO / PRESSE / OOH…etc.) : « L'interaction Permanente est désormais Vulgarisée... » Se faire remarquer sur le web Se faire connaitre Interagir / répondre aux questions Bien cibler / BDD Faire parler de la marque ou de l’entreprise positivement / ‘’Web Bouche à oreille’’ Faire le « Buzz » sur le web Convertir l’internaute en « Client » Écouter et répondre même après la vente / SAV / CRM Fidéliser Convertir le client en « ambassadeur de la marque » sur le web / Influencers
  10. 10. WEBMARKETING CAMPAGNES BIEN CIBLÉES TRAFIC QUALIFIÉ REVENUS / ROI RENTABILITÉ DU WEBMARKETING
  11. 11. Les 3 étapes d’une bonne stratégie webmarketing
  12. 12. L’E-PUBLICITÉ
  13. 13. L’E-PUBLICITÉ
  14. 14. L’E-PUBLICITÉ
  15. 15. L’E-MAILING
  16. 16. L’E-MAILING
  17. 17. LES MÉDIAS SOCIAUX
  18. 18. LES MÉDIAS SOCIAUX
  19. 19. LES MÉDIAS SOCIAUX
  20. 20. OK ! Mais c’est quoi les médias sociaux ? Que peut-on gagner avec une communauté sociale virtuelle ? Quelles sont les avantages des médias sociaux pour les entreprises ? Que font les gens dans les médias sociaux ? …….
  21. 21. LES MÉDIAS SOCIAUX Le terme « Médias Sociaux » décrit les technologies en ligne et les pratiques que les gens utilisent pour partager des opinions, des idées, des expériences et des points de vue. Les médias sociaux peuvent prendre de nombreuses formes, y compris les textes, images, audio et vidéo. Ces sites utilisent généralement des technologies telles que les blogs, les forums, wikis, etc. pour permettre aux utilisateurs d'interagir.
  22. 22. LE WEB SOCIAL Le Web social fait référence à une vision d'Internet considéré comme un espace de socialisation, un lieu dont l'une de ses fonctions principales est de faire interagir les utilisateurs entre eux afin d'assurer une production continuelle de contenu, et non plus uniquement la distribution de documents. Il est considéré comme un aspect très important du Web 2.0.
  23. 23. WORD OF MOUTH MARKETING Comment utiliser les techniques du « Bouche à oreille » (WOMM) et les médias sociaux pour stimuler la croissance de votre marque par la création d'un buzz positive autour de votre produit ou service ?
  24. 24. WORD OF MOUTH MARKETING Pour Apprécier le WOMM, vous devez d'abord comprendre ce qui a changé avec le marketing traditionnel. ONLY 18% OF TV ADS GENERATE POSITIVE ROI 100% INCREASE IN AD SPENDING JUST TO ADD 1% - 2% IN SALES 84% OF B2B CAMPAIGNS RESULTED IN LOWER SALES 69 % INTERESTED IN AD ONLY 14% TRUST ADS BLOCKING TECHNOLOGIES Source : Harvard
  25. 25. WORD OF MOUTH MARKETING WOMM = C2C CONVERSATION 2. 1. …the JESUS PHONE rocks! ..i got to have an iPhone WOMM POWER
  26. 26. BRAND ADVOCACY DRIVES BUSINESS GROWTH BRAND ADVOCACY EVEN MORE IMPORTANT THAN BRAND IMAGE OR BRAND SATISFACTION 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% 91% LIKELY TO BUY ON RECOMMENDATION 92% PREFER WOM RECOMMENDATION Source : Harvard 33
  27. 27. AVOCATS OU AMBASSADEURS DE LA MARQUE
  28. 28. « La Communauté Engagée »
  29. 29. Le Web en Algérie ?
  30. 30. Évolution du nombre d'internautes 12 + 11 millions en 2012 10 millions 8 6 4 2 1.5 millions en 2005 0 2005 2006 2007 2008 2009 2010 * Chiffres du MPTIC , prévisions fin 2013 : 15 millions 2011 2012
  31. 31. • • • • • • • • Internet users number: 12 millions. Average of daily users: 4 million Households connected: Nearly 1.2 million Users age group: 15 to 35 years old in the majority Users educational level: 40% student and college; Users gender distribution: 70% male and 30% female. Users distribution by region: 50% center, 25% East, 25% West. Algerian websites number: 76000 websites, and 5000 websites with “.Dz” domain name. Internet users in Algeria
  32. 32. Facebook in Algeria • There are 67% male users and 33% female users in Algeria. • The largest age group is currently 18-24 with total of 1 908 060 users, followed by the users in the age of 25-34.
  33. 33. Facebook in Algeria
  34. 34. Des Questions ? ☺
  35. 35. MERCI LES

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