This document outlines an SEO training schedule from November 3-17. It includes 10 sessions covering topics like SEO basics, keyword strategy, link building, analyzing results, and international SEO. The document also provides an overview of key SEO concepts like how search engines work, crawling and indexing, ranking factors, types of SEO (on-site and off-site), and defines SEO as the process of optimizing websites to rank higher in search engines for targeted keywords. It discusses pros and cons of SEO and defines black hat techniques that should be avoided.

1. SEO
Trainings
November 3-17

2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov

3. Search Engine
Optimization Basics
How it works
Trainers: Ludwig, Shushan

4. What do you do, when you want to find
something?
Obviously, you SEARCHSEARCH

5. 100 Billion Searches
Each Month!

8. PAID SEARCH
Only 10 % click here
PAID
SEARCH
Only 10 %
click hereORGANIC SEARCH
Search term,
Keyword
Search box,
Search query
SERP
search engine results page , is
the listing of web pages returned
by a search engine in response to
a keyword query
Sponsored Listings
This is the paid per click listings
outlined in the red borders. This
is an online bidding system is
used to complement organic
listings
Landing Page
the Web Page your visitors arrive
at after they click an online ad or
an email-link, or mainly follow a
search engine result
.

9. Search Result/Snippet
 Title
Google shows up to 70 characters
If a page title exceeds 70 characters, the
rest are replaced with an ellipsis (...).
Snippet
 Google shows up to 156 characters
(including spaces) of a page's meta
description tag.
Rich Snippet
 Google shows rich snippet text for
some types of pages and data, for
example: reviews, people, businesses,
and events.
URL

10. You can search for
• News
• Images
• Videos

11. Appearing in Search Results
 When you publish your website, it becomes available not only for visitors
but also search engines.
 It is being automatically submitted to search engines or you need to
submit the url yourself
 Search engines continuously send spiders and web crawlers to crawl your
website and index it.
 Afterwards, your website appears in the search results among millions of
others.

12. Crawling and Indexing Without links, the
engines might never
find this page
 Crawling means sucking content
without processing the results.
Exploration of websites by search
engine software (bots) in order to
index their content.
 Indexing means making sense out
of the retrieved contents, storing
the processing results in a (more
or less complex) document index

13. Ranking by Google
Google ranks a website based on
 Relevance
 Importance
 PageRank
 Website speed
 Content
 Back links
 Other important factors
Ranking High in Search Results

14. This pie chart
describes how
Google values and
ranks a website or
webpage.

15. PageRank
PageRank is a numeric value that represents how important a page is
on the web. Google figures that when one page links to another page,
it is effectively casting a vote for the other page. The more votes that
are cast for a page, the more important the page must be.

16. Alexa
Alexa ranks the top 2 million sites on the internet based on data
collected by vistors who have the Alexa Toolbar in their
browser.

17. Compete
 Compete ranking is quite similar to Alexa,
but it counts only US traffic

18. Web Site Traffic is determined by the number of visitors and the number of pages they visit.
! Not all high ranking websites have high traffic
! Not all high traffic websites have high ranking
Traffic

19. What is SEO?
S=search
E=engine
O=optimization
– The process of improving web pages so
they rank higher in search engines for
your targeted keywords.
– The act of modifying a web site’s build,
content, and inbound linking to increase
its ranking in organic/natural (vs. paid),
crawler-based listings of search engines.

20. Process

21. Pros and Cons
Pros
•Higher return on investment
•Long-term
•Pay less
•Organic Results are more
clickable
•High rank=more trust
Cons
•2-3 months before visible results
•Some of the websites are not
search engine friendly.
•Can’t guarantee exact results

22. Types of SEO
On-site activities – The activities directly involved in the content and
design of web pages.
•Writing the title, description and keyword meta tags
•Writing content – Body copy, titles, image tags, etc
•Building internal links – Helping the search engines navigate the site
•Site design and construction - Ensuring the web page utilizes design and
code that can be properly crawled and indexed by the search engines.
Off-site activities – Building a portfolio of quality inbound links to your
web site.

23. Black Hat SEO
Spamdexing (also known as search spam, search engine spam or web spam)
involves a number of methods in a manner inconsistent with the purpose
of the indexing system.
Black Hat SEO is customarily defined as techniques that are used to get
higher search rankings in an unethical manner. These black hat SEO
techniques usually include one or more of the following characteristics:
• breaks search engine rules and regulations
• creates a poor user experience directly because of the black hat SEO
techniques utilized on the Web site
• unethically presents content in a different visual or non-visual way to
search engine spiders and search engine users.

24. To read more
 Register on forums and Socialize:
 http://forums.digitalpoint.com
 http://forums.seochat.com/
 http://www.v7n.com/forums/
 http://seoforums.org/
 http://forums.seo.com/
 http://www.blackhatworld.com/ (for Black Hat SEO)