1.
The long road Standards advocacy in large organisations Ben Buchanan http://weblog.200ok.com.au/ Web Directions South, September 2006

2.
Pithy Quote™ <ul><li>&quot;Start by doing what's necessary; </li></ul><ul><li>then do what's possible; and suddenly </li></ul><ul><li>you are doing the impossible.&quot; </li></ul><ul><li>St Francis of Assisi </li></ul>

3.
Case study: Griffith University <ul><li>Tag soup to XHTML+CSS </li></ul><ul><li>Framesets to frameless </li></ul><ul><li>20,000 files to about 250,000 files </li></ul><ul><li>All without a CMS </li></ul>

4.
It took a long time <ul><li>Are we there yet? </li></ul><ul><li>Are we there yet? </li></ul><ul><li>Are we nearly there yet? </li></ul>

5.
Generation One: c1997

6.
Generation Two: 1998

7.
Generation Three: 2001

8.
Generation Four: 2003

9.
Generation Five: 2006

10.
<ul><li>If it can be done at a university, </li></ul><ul><li>it can be done in your organisation! </li></ul>

11.
Be prepared <ul><li>You will have to say unpopular things </li></ul><ul><li>You will have to compromise (sometimes) </li></ul><ul><li>Know your arguments and statistics – be ready for big meetings </li></ul>

12.
There are stages <ul><li>You may start from “lone voice” </li></ul><ul><li>Look for allies – get a posse </li></ul><ul><li>Start with smaller challenges </li></ul>

13.
<ul><li>Stay sane – be realistic about what </li></ul><ul><li>you can achieve at any given stage. </li></ul>

14.
People to convince <ul><li>You’ll need some level of buy-in from management </li></ul><ul><li>You’ll need to get coders enthused </li></ul><ul><li>If you can get your marketing people on side, it really helps </li></ul>

15.
What doesn’t work? <ul><li>The moral highground rarely motivates action </li></ul><ul><li>Standards don’t enforce themselves </li></ul><ul><li>Don’t try the biggest fights first </li></ul>

16.
What works? <ul><li>Appeal to things your present audience holds dear </li></ul><ul><li>Be diplomatic – in every interpretation of the word </li></ul><ul><li>Show people ways to reduce work and save money </li></ul>

17.
What works? <ul><li>Don't talk about standards, talk about outcomes </li></ul><ul><li>Use analogies – they work! </li></ul><ul><li>Keep the Big Stick™ as a last resort </li></ul><ul><li>Make things fun and easy </li></ul>

18.
Harness coffee theory <ul><li>Coffee theory : large organisations only </li></ul><ul><li>survive because people get together </li></ul><ul><li>to drink coffee. </li></ul>

19.
And remember… <ul><li>You are not alone , you are part of a </li></ul><ul><li>worldwide movement. </li></ul><ul><li>The people here will be online when </li></ul><ul><li>you get home. This energy does not stop! </li></ul>