This document provides an overview of an introductory marketing lecture. It discusses key topics such as defining marketing and how it fits with business strategy, trendspotting, identifying market opportunities, innovation types, and creating customer value. The presentation emphasizes developing a value-driven strategy and positioning a product to meet primary customer benefits. It also covers segmentation, pricing, distribution partnerships, and lessons from successful marketing campaigns like ShamWow. The overall summary focuses on analyzing markets, understanding customer needs, and communicating clear product benefits.
Introducing the Analogic framework for business planning applications
Ideas to Income: Marketing Lecture on Developing Value-Driven Strategies
1. Ideas to Income
An Introduction to Marketing (Lecture 2)
MaRS Entrepreneurship 101
January 20, 2010
Peter Evans
Advisor, MaRS Venture Group
pevans@marsdd.com
T: @Techmarketer
HP Garage, Silicon Valley