Managing Your Career: How to sell yourself and attain your career goals

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How many Students who are looking for their first job ?

How many Freshman/Freshwoman in the job market ?
(less than a couple of years)

How many are thinking of making a career move within the
next 2 years ? (internal or external)

How many think they now have the dream job ?

What obstacles are you faced with finding a job ?

Private and Confidential |3

Job Search Obstacles

Knowing what you really want.

Knowing how to get it

Getting people to help you

Differentiating yourself from 1000’s of “similar” candidates

Having realistic expectations

Private and Confidential | 4

Different types of Search Firms and how they work ?

•  Staffing Robert Half and Associates

•  Contingent

•  Retained


Boyden
Who Boyden is?

How retained search works?

  Step by Step description of the search process
  Who pays?
  How can I get my foot in the door?
 It’s all about relationships.


Intro to professional search services

  How to sell yourself

  Science and Business: the challenges

  The importance of Networking

  Survey from the trenches

Private and Confidential |8

COMFORT
ZONE
CONSULTING
STAY PUT INVESTMENT
JOB SEARCH
FIRMS BANKS

AMBITIONS
DUE FINANCIAL
STABILITY
DILIGENCE
AND DREAMS FINANCIAL

INTERNAL NETWORK
MANGEMENT INTELLECTUAL
POWER
PROMOTION

STRATEGY
FEAR ? INFORMED TRANS -
CONFLICT ?
ACTIONAL
APPROACH

The Career Dilemma
should I stay or should I go?


Managing Your Career: A Four Step Process

Define your product (i.e.: YOU!)
•  What value can I add to my future employer or company
•  What value can my employment bring me?

Determine your market
Take a long, HARD look at yourself and be realistic

•  The first job is rarely the ideal job
•  Your qualifications might not be a perfect fit but don’t let that stop you
•  Break the “lack of experience” vicious cycle
•  Do your due diligence


Managing Your Career: A Four Step Process

Create your own “marketing plan”
•  Define your goals
•  Define your target audience
•  Efficiently communicate the value of your product (e.g.: The Elevator Pitch)
•  Become visible to your audience (Networking)

GET OUT THERE AND NETWORK
•  Industry organizations and contacts
•  Business acquaintances
•  Recruiters
•  Volunteering


Elevator Pitch
Not just for the elevator •  Who I am
•  What I do and what I want to do
•  Why I am so great, my experience
•  (Subtle) name dropping
•  End with a specific question

  When you introduce yourself
  When you’re speaking on the phone
  When you leave a voice mail
  In an interview - obviously
  On any marketing collateral


In Summary

Take home message:

  Clarify career objectives
  Keep your CV tweaked
  Maintain industry knowledge
  Network, network, network
  Feel good about your accomplishments


Top 5 most frustrating responses
1 You don’t have any experience
2 You don’t have any knowledge on that subject
3 No replies to phone messages and emails
4 Canned responses (e.g.: We’re not hiring, do an MBA, etc….)
5 Who are you ?
How to address these responses
1 Volunteer, be passionate, find “transferable skills”
2 Display that learning is not only easy, but very enjoyable
3 Be “politely persistent”, 3 follow-ups and then let go
4 Get to that person via one of your network
5 Do your homework properly, this one is your fault!

quot;More business decisions occur over lunch and dinner than at any
other time, yet no MBA courses are given on the subject.quot;
-Peter Drucker, Business Management Guru

quot;You can use your business card to get the other person's business
card. As far as I'm concerned, this is the one truly legitimate benefit
of business cards.quot;
-Bob Burg, Author/Motivational Speaker

“The currency of real networking is not greed but generosity.”
-Keith Ferrazzi, Author Never Eat Alone


Level on Connection

Home Run Mentors
Contacts Champions!

“C-level”
Social Mentors
Networking Friends
(LinkedIn)

Degree of Comfort


Do’s Don’ts

1 Use your contacts. quot;So-and-so 1 Don't wait for someone to call you.
suggested I call you.”

2 Avoid sounding like a telemarketer.
2 Ask for referrals to others who
might give you advice. This
helps to develop your network.
3 Don't let rejections stop you.

Learn to cold call. quot;I'm from X
4 Don't ask for a job—it frightens
3 university and I understand people.
you graduated from there.”

5 Avoid talking about yourself too
much. It’s not all about you, it’s
about the relationship.
Source: Dynamite Networking for Dynamite Jobs
Dr. Ronald L. Krannich, Private and Confidential | 21

Do’s Don’ts
4 Ask for three things: 6 Never abuse the process. If you
1.  Information
sincerely ask for information,
2.  Advice
3.  Referrals advice and referrals, the
conversation is usually rewarding.
5 Use a low-key approach and
70% to 80% of those you 7 Try your best to talking in person,
contact are likely to help. but email and phone is better than
nothing.
6 Develop electronic networking
skills. Don't stop networking when you
8
get a job. The job you have today
Perfect telephone skills. Don’t may disappear overnight.
7
take more than 10 to 15
minutes. Then follow with a
thank-you letter. Source: Dynamite Networking for Dynamite Jobs
Dr. Ronald L. Krannich


1996 2002 2004 2005 2006-2007 2007 2008
First Grad School First MaRS Networking First Job Headhunters
Science Mentor Bus. Mentor Ent101 Volunteering Part-time 3 Jobs offers
Seminar Competitive Scenario
Extracurricular course


In Summary
Bridging the gap between Science and Business
  Learn, learn, learn
  Get a mentor
  Don’t be afraid of what you don’t know
  Be passionate, and communicate that passion, go the extra mile
  Okay to be unsure
  Don’t aim for the perfect job
  Aim for the job where you can learn the most

Networking efficiently
  Be genuine, be honest and never burn bridges
  Don’t bend over backwards for anybody
  Be mature, reputation is much easier to loose than to gain
  Think outside the box


Factors for Success
12 -- Drive and Passion

7 -- Leadership

6 -- Networking

4 -- Integrity and Fairness

4 -- Luck and Timing

4 -- Intellect

2 -- Taking Risks

2 -- Effective Planning

# of Respondents


Factors Inhibiting Success
12 -- Lack of Belief in Self

8 -- Fear of Risk

5 -- Poor Communication

5 -- Procrastination

4 -- Lack of Passion

4 -- Greed and Ego

3 -- Taking Focus

1 -- Dishonestly

# of Respondents


“[in order to get the job] I termed this “forensic research”, and played off the
readily transferable “research skills” that I had performing scientific research…”

”To this day, the key for me has always been to find ways to migrate and then
differentiate myself from others with similar backgrounds…using education and
work experience.”
-Executive Director, Corporate Development

”Although I was struggling with the fact that I was typecast as a scientist, I
demonstrated that the problem solving skills and thoroughness acquired during my
graduate studies could be applied in solving complex business issues.
-Head of Strategic Planning and Bus. Dev.

“I quickly realized that I acquired numerous transferable skills, although I struggled
with the time pressure of the business world, I was very fortunate to have great
mentors to help me along the way.”
-Vice-President, Life Sciences Investment Firm


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