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What VCs Want
You Want Money




                              Slide 2


MaRS               www.marsdd.com
VCs Want




                      Slide 3


MaRS       www.marsdd.com
Slide 4


MaRS   www.marsdd.com
YouTube and Sequioa $1.65 Billion




                                                      Slide 5


MaRS                                       www.marsdd.com
Sequoia’s Portfolio




                              IRR(Portfolio)




                                        Slide 6


MaRS                         www.marsdd.com
What this Means for YOU




                                       (vcwear.com)
                                             Slide 7


MaRS                             www.marsdd.com
And now for something
   completely different…




                                      Slide 8


MaRS                       www.marsdd.com
So What Happens if they Like You?




                                                      Slide 9


MaRS                                       www.marsdd.com
What exactly is a term sheet?



              term sheet is an offer to invest in a company.
        A

            is tabled by investors of all stripes: angels, VC’s,
        It
         strategic investors
           is intended only to outline the basic points of an
        It
         agreement in principle around which such binding
         legal documentation may be structured
              is not the final document on the subject.
        It

                  sheets are negotiable
        Terms




                                                                         Slide 10


MaRS                                                           www.marsdd.com
Basic Terms




 Date                  Price

                                ation
                           Valu
                    oney
              Pre-M

                 Investors                        Slide 11


MaRS                                    www.marsdd.com
Slide 12


MaRS   www.marsdd.com
Company Growth Forecast




                                           Slide 13


MaRS                             www.marsdd.com
Rationalized Forecast




                                         Slide 14


MaRS                           www.marsdd.com
Long Term Financing Strategy




                                                Slide 15


MaRS                                  www.marsdd.com
Pre-Money Value




            +                      =




Pre-Money       Invested Capital        Post-Money
 (Yours)            (Theirs)           (Mostly Theirs)
                                                           Slide 16


MaRS                                             www.marsdd.com
Building Enterprise Value




                                             Slide 17


MaRS                               www.marsdd.com
Preferred Shares




                                    Slide 18


MaRS                      www.marsdd.com
IP Assignment




                                 Slide 19


MaRS                   www.marsdd.com
Employee Stock Option Plan (ESOP)




                                                     Slide 20


MaRS                                       www.marsdd.com
Dividends (Not Yours)




   Time


                                         Slide 21


MaRS                           www.marsdd.com
Liquidation Preference (Not Yours)



              YOU


               VC            YOU
                              VC

               LP             LP



             Good            Bad
             Times          Times                Slide 22


MaRS                                   www.marsdd.com
More rights and privileges (Not Yours)

                           THEM




            YOU
                                                    Slide 23


MaRS                                      www.marsdd.com
60% of Preferred Share holders must
                                            -laws
       agree to:
                                       r by
                                 arter o
                         t of ch
                   ndmen
                me
          any a                 any sale of assets
reclassifi
                  cation of
                            shares



                               mer
                                           ger       Slide 24


MaRS                                       www.marsdd.com
…and they also must agree to:
                                    of
                               erms defined
                             t
                      in the es (as
                    e
               chang Employe materia
             l
       ateria of Key
                           any
                                       l change in t
  ny m                                               he Business
                           change in ac
          ent
a                                                                , any materia
                                        counting poli
      oym                                                                      l
  mpl                                                 cy or change
e                                                                   of year end
        )
 below                                                           Blah
                      the c
                           re
                      ESOP ation of t
                                      h
                           , any
                                 chan e ESOP a
                                                n
                                     ge in
                                           the n d any incr
                                                umbe        e
                                                     r of d ase in the
                                                           irecto
                                                                                                who
                                                                  rs
                                                                                           yees
                                                                                       plo       wco
                                                                                 ny em ers of Ne
                                                                          t of a     ld
                                                                    tmen shareho
                                                                 in
                                                            appo       s or
                                                       g the , officer
                                                    in
                                              nclud       tors
                                         ons i ny direc
                                    acti       a
                               trans th with
                            th
                       leng       leng
                  rm’s       rm’s
             on-a       at a
        all n t acting
              o
        are n                                                                                   Slide 25


 MaRS                                                                                   www.blah.com
                                                                                      www.marsdd.com
Shareholders’ Agreement … Information
       rights




                                                  Slide 26


MaRS                                    www.marsdd.com
Board of Directors


                VC      You   You
         VC
                                    Collective




                                               Slide 27


MaRS                                 www.marsdd.com
Board Meetings




                                  Slide 28


MaRS                    www.marsdd.com
KEY EMPLOYEE AGREEMENTS




                                           Slide 29


MaRS                             www.marsdd.com
STOCK RESTRICTION AGREEMENT




                                               Slide 30


MaRS                                 www.marsdd.com
Weasel words – there will be conditions


                                            Due
                                                  dilig
                                                       ence

                        Prior agre
                                   emen  ts and wa
                                                   ivers
                                                ment
                                   tive Invest
                            respec                  ssary
                 Investors’             rs, as nece
             the
           y                     irecto
Approval b           Boards of D
                 /or
    mittees and
Com



  Usual representations and warranties


                                                                    Slide 31


MaRS                                                      www.marsdd.com
Exclusivity and Acceptance


            Any VC giving you a term sheet will want
        
            exclusivity for a period of time. You can’t shop it
            around.


            You’ll get a deadline for acceptance
        

            You can negotiate some terms
        

            Watch out what you ask for
        




                                                                     Slide 32


MaRS                                                       www.marsdd.com
The Golden Rule




   The man with the gold rules




                                           Slide 33


MaRS                             www.marsdd.com
Slide 34


MaRS   www.marsdd.com

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What VCs Want (and why they call it 'Vulture Capital')

  • 1.
  • 3. You Want Money Slide 2 MaRS www.marsdd.com
  • 4. VCs Want Slide 3 MaRS www.marsdd.com
  • 5. Slide 4 MaRS www.marsdd.com
  • 6. YouTube and Sequioa $1.65 Billion Slide 5 MaRS www.marsdd.com
  • 7. Sequoia’s Portfolio IRR(Portfolio) Slide 6 MaRS www.marsdd.com
  • 8. What this Means for YOU (vcwear.com) Slide 7 MaRS www.marsdd.com
  • 9. And now for something completely different… Slide 8 MaRS www.marsdd.com
  • 10. So What Happens if they Like You? Slide 9 MaRS www.marsdd.com
  • 11. What exactly is a term sheet? term sheet is an offer to invest in a company.  A is tabled by investors of all stripes: angels, VC’s,  It strategic investors is intended only to outline the basic points of an  It agreement in principle around which such binding legal documentation may be structured is not the final document on the subject.  It sheets are negotiable  Terms Slide 10 MaRS www.marsdd.com
  • 12. Basic Terms Date Price ation Valu oney Pre-M Investors Slide 11 MaRS www.marsdd.com
  • 13. Slide 12 MaRS www.marsdd.com
  • 14. Company Growth Forecast Slide 13 MaRS www.marsdd.com
  • 15. Rationalized Forecast Slide 14 MaRS www.marsdd.com
  • 16. Long Term Financing Strategy Slide 15 MaRS www.marsdd.com
  • 17. Pre-Money Value + = Pre-Money Invested Capital Post-Money (Yours) (Theirs) (Mostly Theirs) Slide 16 MaRS www.marsdd.com
  • 18. Building Enterprise Value Slide 17 MaRS www.marsdd.com
  • 19. Preferred Shares Slide 18 MaRS www.marsdd.com
  • 20. IP Assignment Slide 19 MaRS www.marsdd.com
  • 21. Employee Stock Option Plan (ESOP) Slide 20 MaRS www.marsdd.com
  • 22. Dividends (Not Yours) Time Slide 21 MaRS www.marsdd.com
  • 23. Liquidation Preference (Not Yours) YOU VC YOU VC LP LP Good Bad Times Times Slide 22 MaRS www.marsdd.com
  • 24. More rights and privileges (Not Yours) THEM YOU Slide 23 MaRS www.marsdd.com
  • 25. 60% of Preferred Share holders must -laws agree to: r by arter o t of ch ndmen me any a any sale of assets reclassifi cation of shares mer ger Slide 24 MaRS www.marsdd.com
  • 26. …and they also must agree to: of erms defined t in the es (as e chang Employe materia l ateria of Key any l change in t ny m he Business change in ac ent a , any materia counting poli oym l mpl cy or change e of year end ) below Blah the c re ESOP ation of t h , any chan e ESOP a n ge in the n d any incr umbe e r of d ase in the irecto who rs yees plo wco ny em ers of Ne t of a ld tmen shareho in appo s or g the , officer in nclud tors ons i ny direc acti a trans th with th leng leng rm’s rm’s on-a at a all n t acting o are n Slide 25 MaRS www.blah.com www.marsdd.com
  • 27. Shareholders’ Agreement … Information rights Slide 26 MaRS www.marsdd.com
  • 28. Board of Directors VC You You VC Collective Slide 27 MaRS www.marsdd.com
  • 29. Board Meetings Slide 28 MaRS www.marsdd.com
  • 30. KEY EMPLOYEE AGREEMENTS Slide 29 MaRS www.marsdd.com
  • 31. STOCK RESTRICTION AGREEMENT Slide 30 MaRS www.marsdd.com
  • 32. Weasel words – there will be conditions Due dilig ence Prior agre emen ts and wa ivers ment tive Invest respec ssary Investors’ rs, as nece the y irecto Approval b Boards of D /or mittees and Com Usual representations and warranties Slide 31 MaRS www.marsdd.com
  • 33. Exclusivity and Acceptance Any VC giving you a term sheet will want   exclusivity for a period of time. You can’t shop it around. You’ll get a deadline for acceptance   You can negotiate some terms   Watch out what you ask for   Slide 32 MaRS www.marsdd.com
  • 34. The Golden Rule The man with the gold rules Slide 33 MaRS www.marsdd.com
  • 35. Slide 34 MaRS www.marsdd.com