Mobile landing pages are the key to the success of your mobile ad campaigns. Don't drop the ball by sending the clicks of your ads to the regular web sites which display in a super-zoomed out, micro sized character sizes - your users will bail out faster than you can wink. The landing pages should continue the mobile experience and get them to send you the lead or the sale. These tips will help you do just that.

1. Mobile Landing Pages “5 things every mobile landing page needs!” Practical & actionable tips by Arun Agrawal Webile Designer and Developer www.webile.co.uk