The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising, and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on the individual through technologies like mobile devices and targeted advertising. The key drivers shaping the future are described as opening dialogue and observing micro-level changes.

1. The Present & Future of Digital Marketing John Lambie Regional Digital Creative Director Bates141

3. The Past: DotCom Madness What happened? Who survived?

4. So, What Was Marketing 1.0? Brochureware dot.com About Us TV SPAM Directories Radio Pop-ups Contact Us Flash Animations Press SPAM What’s New! eMail Blinking Banners PORN Dial-up Telemarketing dot.gone What’s Hot SPAM SPAM SPAM SPAM links e-this i-that SPAM SPAM portals vortals hortals spyware adware DM SPAM SPAM WEB

12. Roadkill on the Information Superhighway

13. Info Superhighway Roadkill

14. The Survivors

16. The Present: Digital Marketing2.0 What’s Happening? Who’s Thriving?

18. So, What’s Marketing 2.0? user-generated wireless Social networks iPTV WIKI blogs playlists mash-ups AI integration POS AJAX AdWords GPS targeted banners VOiP Broadband call centres file-sharing RSS WiFi 3G search m-this iP-that API rich media mobile web services video virtual worlds eCRM widgets VoIP tags POD

26. The Thrivers: bits

27. The thrivers: atoms

30. The Future: Marketing 3.0 Where’s it going? Who’s driving?

32. Marketing 3.0? ?

38. The Drivers: Leading the Pack

40. PULL PUSH