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Search Engine Marketing & SEO - 2010 - User-Generated Content

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WebMama.com Inc.
WebMama.com Inc.

Search results, regardless of where people are searching, will include sites with user-generated content. In the world of SEO you need to encourage contributions, reviews, rants, questions from your community and buyers to help domain search results. SMX Toronto gave me a time to talk about UGC, Real-Time Search and SEO in 2010.

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SEO 2010 A User’s World Barbara Coll CEO WebMama.com Search Engine Marketing Services
 
Slideshare Opentable Zagat
Control Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2010 Reviews, Rants, and Raves
 
 
http:// ca.search.yahoo.com/search;_ylt =A0oGk3M3wb1LgSkAfBbrFAx.?p=best+tents&fr2= sb-top&fr =yfp-t-715&rd=r1&sao=0
Do you ask for Consumer Engagement? Small Business
Yosemite Rose Bed & Breakfast
 
“ I won’t read them” Kate Owner
 
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Provide a location Provide content Engage with the community Spread the word Suggest an action
 
 
 
 
 
SEO Best Practices - Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get Visible Dominate the search results Barbara C. Coll, CEO WebMama.com Inc. webmama.com blog.webmama.com Twitter: @ webmama

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Search Engine Marketing & SEO - 2010 - User-Generated Content

Editor's Notes

  1. But what are the search engines feeding on? User generated content [http://www.flickr.com/photos/briansolis/2735401175/sizes/l/ ]
  2. Where are users generating that content? On community sites – social networks – both external
  3. http://www.tripadvisor.com/ShowUserReviews-g32460-d284446-r5472226-Yosemite_Rose_Bed_Breakfast-Groveland_California.html
  4. Are you constantly feeding the search beasts?
  5. And internal, where businesses custom build pages for their communities – http://communities.vmware.com/home.jspa
  6. UGC. Threads created, and responded to on a minute-by-minute basis. Being found in past 24 hours by Google search
  7. UGC Blog posts with comments http://blogs.vmware.com/
  8. Responses to UGC creates more content. Being found by Twitter search function
  9. Descriptions, title, tags and moderator introduction – all optimized.