Social Media for the Arts: Measuring the Impact of Art for Community Building This break out session will take place on November 8 from 09:30am-10:30am Marshall Sponder, the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics and creator of Rutgers University’s online course Social Media for the Arts will Discuss a variety of ways communities can be mapped and measured within social media. Find ways to gauge the impact of Art Based Events both the local community and the world at large (extended community). Discover the wealth of information that exists in the social web and how to leverage it to enhance and amplify Art Events Find new and better ways to merge the “real world/presence” with the “virtual online world / presence”. Check the full schedule for all session details and times. BREAK OUT LOCATION: DATE:November 8, 2013 TIME:9:30 am - 10:30 am Marshall Sponder

1. Measuring Impact of Art for
Community Building
Marshall Sponder
WebMetricsGuru Inc.,
Baruch CUNY
& Rutgers University
11/8/13

2. Art Communities be
mapped & measured
within Social Media

3. http://screencast.com/t/UUOc5So4R
Events/festivals such Waterfire and Art of Placemaking
happen in the 3D world as well as virtually and can be
mapped if and when they have Twitter accounts,
hashtags, lists or Facebook accounts/pages.

4. Mapping conversations provides context

5. Nexalogy Map of Twitter Publishers
-Waterfire Providence and Art of Placemaking Conf
...
http://screencast.com/t/LLqx1JKHQ

6. Nexalogy Treemap of Waterfire
http://screencast.com/t/dcS1eTKrERo

7. MentionMapp visualizes Art of Placemaking
http://screencast.com/t/W0jP7NuKlNhO

8. Mapping Communities in 6 modes using NodeXL
http://b-i.forbesimg.com/markfidelman/files/2013/07/clip_image004.png

9. Exact Counts of Foot Traffic and Traffic Flow are
Possible with inexpensive Analytics

10. Gauge the impact of Art Based Events

11. Use Geofeedia to track and record real time Social Media
at the Exact location around your event

12. Use Geofeedia to track and record real time Social Media
at the Exact location around your event
– WILL DEMO AT ART OF PLACMAKING CONFERNCE

13. Waterfire Providence Facebook page has
over 44,000 Fans

14. Search for people on Facebook who checked in to Waterfire Providence and live in any
city, gender, relationship status, etc.

15. Foursquare check-ins show the pulse of New York City

16. Get Localized Arts intelligence by venue
using check-in and other geo-location data

17. The Anatomy of a PLACE from the POV of LBS
https://www.dropbox.com/s/fxsmqnq33941y7l/Geolocation%20Manifesto.pdf

18. Getting
detailed
qualitative
data from
Facebook
is possible

19. Here’s one way to visualize Qualitative Info

20. Build Affinity Maps

21. Go broad first

22. Next, get more granular

23. Get Musical Tastes

24. Isolate Musical Tastes by Location

25. Search for specific types of Posts

26. Find posts created in a specific place

27. Amplify your
Art Event
on the Cheap
(but you will
have to invest
time)

28. Develop a List of
Local/Topical Influentials

29. Local Topical Influencers on Twitter
https://followerwonk.com/bio/?q=placemaking%7C(creative%20placemaking)%7C(transmedia%20storytelling)&l=(Rhode%20Island)%7CProvidence%7C(Cr
anston%2C%20RI)%7CBoston%7CNarragansett%7C(East%20Greenwich%2C%20RI)%7C(Warwick%2C%20RI)

30. Hyper target with Google
https://www.google.com/search?q=%22creative+placemaking%22+%22rhode+island%22&tbm=isch&source=lnms&tbs=qdr:w&sa=X&ei=Dpl5UrHfFqjlsASHyICA
CQ&ved=0CAcQ_AUoAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=oPfkmZ9grFt2VM%3A%3BSXEln2mSLXIpDM%3Bhttp%253A%252F%252Fconferenc
e.placemakers.us%252Fwp-
content%252Fuploads%252Fsites%252F3%252F2013%252F09%252FLynneMcCormack350x425.jpg%3Bhttp%253A%252F%252Fconference.placemakers.us
%252F2013%252F10%252F24%252Fpodcast-lynne-mccormack%252F%3B350%3B425

31. Use Text Analytics to find and focus on topics
...
http://tweettopicexplorer.neoformix.com/#n=placemakersus

33. Use Neoformix "Spot" to note live formations
http://neoformix.com/spot/#/art%20of%20placemaking

34. Understand your audience
http://peerreach.com/placemakersus

35. Use Advanced Twitter Search
https://twitter.com/search?q=placema
king%20OR%20art%20OR%20arts%
20OR%20artists%20OR%20transme
dia%20OR%20storytelling%20to%3A
placemakersus%20OR%20to%3Apet
ermello%20OR%20to%3Ametrisarts
%20OR%20to%3Awaterfireprov%20
OR%20to%3Aneaarts%20OR%20to
%3Aartsblocksbmore%20%40placem
akersus%20OR%20%40petermello%
20OR%20%40metrisarts%20OR%20
%40waterfireprov%20OR%20%40ne
aarts%20OR%20%40artsblocksbmor
e%20near%3A%22Providence%2C%
20RI%22%20within%3A15mi&src=ty
pd

36. Find Relevant Twitter Conversations

37. Build a List

38. What makes our stories worth
sharing?

39. Viral Campaigns mapped by Pulsarplatform.com
http://screencast.com/t/GrrH3Uik

40. Arousal Valence Emotions Grid Does your
Story elicit a strong enough response?
...
Unruly Psychological Response
...

41. Two reasons why people share and spread the
word - psychological and Social motivations

42. How likely will your story spread?

43. Test for Emotional Intensity
...

45. Encode Emotions
...

46. Be ASTONISHING!
http://jessicaknauss.blogspot.com/2013/10/the-votes-are-in.html

47. Art of Placemaking and/or Waterfire
didn't score on any other emotions
http://media.tumblr.com/tumblr_m4juiatbWJ1r41umo.jpg

48. To learn more check with me as we launch
a new course @Rutgers with Unruly

49. Questions?
Marshall Sponder
WebMetricsGuru Inc.
WebMetricsGuru.com
now.seo@gmail.com
@webmetricsguru
Thank
You!