The Future Of Social Media Monitoring Marshallsponder
Notes de l'éditeur
See http://www.webmetricsguru.com/archives/2009/07/forrester-wave%e2%84%a2-social-media-listening-platforms-q1-2009/ and http://www.nielsen-online.com/emc/0901_forrester/The%20Forrester%20Wave%20Listening%20Platforms%20Q1.pdf for the actual results.
Forrester believes the current crop of platforms function in silos. As far as sentiment analysis – it would seem that it needs no formal definition, but it does. In terms of what a conversation is for social media purposes, there is no formal definition, nor is there a formal definition on how conversations are counted and measured.
See my post on http://www.webmetricsguru.com/archives/2009/09/how-people-feel-about-health-care-reform-and-the-public-option/ the public option . Meanwhile, this example, above, compares the same exact queries for a profile on Havana Central restaurant chain in Crimson Hexagon and Alterian – the results don’t come close to matching. … maybe it comes down to picking and choosing the version of the truth you want to believe – similar to Quantum Mechanics or Quantum Physics.
Refer to http://www.webmetricsguru.com/archives/2009/09/social-media-campaigns-take-time-3-months-1-year-for-results/
Refer to http://www.webmetricsguru.com/archives/2009/06/combining-topic-aggregation-from-blogpulse-with-radian6-and-sm2techrigy-going-one-step-further/ A lot of information – much of it meaningless chatter – must use your own insight to make meaning out of it.
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