SlideShare a Scribd company logo
1 of 33
this is how you can get really personal
in digital marketing communication

this is the

real story
reach

reach
engage
activate
leverage
reach

reach
engage
activate
leverage
how to reach through
a maze of channels

reach
engage
activate
leverage
all channels are
linked to user by...

reach
engage
activate
leverage
their email address!

reach
engage
activate
leverage
we like it to call it:
digital profile

the email address becomes the
core of each digital customer
identity

reach
engage
activate
leverage
engage

reach
engage
activate
leverage
engage

reach
engage
activate
leverage
enrich digital profiles and
identify the value of each
customer

reach
engage
activate
leverage
now you have gained
more digital customer
insight

reach
engage
activate
leverage
and your digital communication
can get more relevant and
personal

reach
engage
activate
leverage
activate

reach
engage
activate
leverage
activate

reach
engage
activate
leverage
reach
engage
activate
leverage
reach
engage
activate
leverage
and use marketing
automation to send targeted
content

reach
engage
activate
leverage
A/B test your message to
increase online impact

reach
engage
activate
leverage
leverage

reach
engage
activate
leverage
leverage

reach
engage
activate
leverage
create better digital
customer experiences

reach
engage
activate
leverage
nurture customers over time
based on their online
behaviour

reach
engage
activate
leverage
automate your follow-up based
on triggers and leverage your
brand

reach
engage
activate
leverage
happy customers will become
your brand ambassadors

reach
engage
activate
leverage
leverage technology to keep
improving customer
relationships

reach
engage
activate
leverage

digital behaviour

relevant email

update
profile
manage your funnel and
increase return on investment

reach
engage
activate
leverage
and that’s
how the real
story goes
are you ready
to get real?
let us tell you more about
marketing automation
contact@webpower.nl
Webpower REAL story
Webpower REAL story

More Related Content

What's hot

Online marketing rave e media
Online marketing rave e mediaOnline marketing rave e media
Online marketing rave e media
Rakesh Singh
 

What's hot (19)

Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
Outreach Digital - PPC & CRO for Lead Acquisition - Killer Tactics You Would ...
 
Think tank
Think tankThink tank
Think tank
 
Think tank
Think tankThink tank
Think tank
 
Online marketing rave e media
Online marketing rave e mediaOnline marketing rave e media
Online marketing rave e media
 
Affiliate Marketing Strategy For Increasing Sales and Subscribers
Affiliate Marketing Strategy For Increasing Sales and SubscribersAffiliate Marketing Strategy For Increasing Sales and Subscribers
Affiliate Marketing Strategy For Increasing Sales and Subscribers
 
Exploring Bounce Rate with FoxMetrics
Exploring Bounce Rate with FoxMetricsExploring Bounce Rate with FoxMetrics
Exploring Bounce Rate with FoxMetrics
 
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...
Put Your Money Where Your Mouth Is - Pay Per Click Advertising - A Case Study...
 
Consultation Services
Consultation ServicesConsultation Services
Consultation Services
 
demandmart
demandmartdemandmart
demandmart
 
Emarketing
EmarketingEmarketing
Emarketing
 
Shorty WP Cloaker Review
Shorty WP Cloaker ReviewShorty WP Cloaker Review
Shorty WP Cloaker Review
 
How to generate traffic to your website
How to generate traffic to your websiteHow to generate traffic to your website
How to generate traffic to your website
 
Bootstrap those Conversions
Bootstrap those ConversionsBootstrap those Conversions
Bootstrap those Conversions
 
modern corporate web design
modern corporate web designmodern corporate web design
modern corporate web design
 
The jammedfinger.com
The jammedfinger.comThe jammedfinger.com
The jammedfinger.com
 
Here's how "SMS marketing increased our sales turnover by 30%"
Here's how "SMS marketing increased our sales turnover by 30%"Here's how "SMS marketing increased our sales turnover by 30%"
Here's how "SMS marketing increased our sales turnover by 30%"
 
Join The Email Revolution
Join The Email RevolutionJoin The Email Revolution
Join The Email Revolution
 
RIFT SUCCESS Philosophy
RIFT SUCCESS PhilosophyRIFT SUCCESS Philosophy
RIFT SUCCESS Philosophy
 
Marketing automation...done right!
Marketing automation...done right!Marketing automation...done right!
Marketing automation...done right!
 

Viewers also liked

Maddie's facebook pg.
Maddie's facebook pg.Maddie's facebook pg.
Maddie's facebook pg.
MrsGoerend
 
¿Porque desertan los alumnos?
¿Porque desertan los alumnos?¿Porque desertan los alumnos?
¿Porque desertan los alumnos?
swagie_rush777
 
Midterm powerpoint app
Midterm powerpoint appMidterm powerpoint app
Midterm powerpoint app
bethlycruz
 

Viewers also liked (20)

Infografik: 5000 potpisa za 5 dana
Infografik: 5000 potpisa za 5 danaInfografik: 5000 potpisa za 5 dana
Infografik: 5000 potpisa za 5 dana
 
Vasco Da Gama
Vasco Da GamaVasco Da Gama
Vasco Da Gama
 
e-Learning and YouTube
e-Learning and YouTubee-Learning and YouTube
e-Learning and YouTube
 
Аналитическая записка по результатам исследования геймеров 2014
Аналитическая записка по результатам исследования геймеров 2014Аналитическая записка по результатам исследования геймеров 2014
Аналитическая записка по результатам исследования геймеров 2014
 
Maddie's facebook pg.
Maddie's facebook pg.Maddie's facebook pg.
Maddie's facebook pg.
 
¿Porque desertan los alumnos?
¿Porque desertan los alumnos?¿Porque desertan los alumnos?
¿Porque desertan los alumnos?
 
Green skills eoppep
Green skills eoppepGreen skills eoppep
Green skills eoppep
 
Tracing Your Canadian WWI Ancestors
Tracing Your Canadian WWI AncestorsTracing Your Canadian WWI Ancestors
Tracing Your Canadian WWI Ancestors
 
Azure Mobile Services
Azure Mobile ServicesAzure Mobile Services
Azure Mobile Services
 
CashGO
CashGOCashGO
CashGO
 
STF guia do advogado 2010
STF guia do advogado 2010STF guia do advogado 2010
STF guia do advogado 2010
 
BIZLife magazin
BIZLife magazinBIZLife magazin
BIZLife magazin
 
Proejto de pesquisa_mepa_enviado 13.07.14
Proejto de pesquisa_mepa_enviado 13.07.14Proejto de pesquisa_mepa_enviado 13.07.14
Proejto de pesquisa_mepa_enviado 13.07.14
 
Wyszukiwanie
WyszukiwanieWyszukiwanie
Wyszukiwanie
 
Midterm powerpoint app
Midterm powerpoint appMidterm powerpoint app
Midterm powerpoint app
 
Oc medium
Oc mediumOc medium
Oc medium
 
SEOGuardian - Cupones Descuento en España - 6 meses después
SEOGuardian - Cupones Descuento en España - 6 meses despuésSEOGuardian - Cupones Descuento en España - 6 meses después
SEOGuardian - Cupones Descuento en España - 6 meses después
 
Блог для интернет-магазина
Блог для интернет-магазинаБлог для интернет-магазина
Блог для интернет-магазина
 
Exposicion final
Exposicion finalExposicion final
Exposicion final
 
Caderno Técnico Conecta
Caderno Técnico ConectaCaderno Técnico Conecta
Caderno Técnico Conecta
 

Similar to Webpower REAL story

LIFT Network Presentation
LIFT Network PresentationLIFT Network Presentation
LIFT Network Presentation
LIFT Network
 

Similar to Webpower REAL story (20)

Email Marketing
Email MarketingEmail Marketing
Email Marketing
 
eMail Marketing
eMail MarketingeMail Marketing
eMail Marketing
 
ClickCheckSave.com Business Presentation
ClickCheckSave.com Business PresentationClickCheckSave.com Business Presentation
ClickCheckSave.com Business Presentation
 
Leveraging Inbound Marketing to Generate Traffic, Leads and Sales
Leveraging Inbound Marketing to Generate Traffic, Leads and SalesLeveraging Inbound Marketing to Generate Traffic, Leads and Sales
Leveraging Inbound Marketing to Generate Traffic, Leads and Sales
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Blackcode Solution - Services Brochure
Blackcode Solution - Services BrochureBlackcode Solution - Services Brochure
Blackcode Solution - Services Brochure
 
W3: Connecting brands with people
W3: Connecting brands with peopleW3: Connecting brands with people
W3: Connecting brands with people
 
An Introduction To E Marketing
An Introduction To E MarketingAn Introduction To E Marketing
An Introduction To E Marketing
 
Merchant Presentation
Merchant PresentationMerchant Presentation
Merchant Presentation
 
How inbound marketing_works
How inbound marketing_worksHow inbound marketing_works
How inbound marketing_works
 
Ways to Implement Lead Generation
Ways to Implement Lead GenerationWays to Implement Lead Generation
Ways to Implement Lead Generation
 
What is Digital Customer Experience, and How Can You Improve Yours
What is Digital Customer Experience, and How Can You Improve YoursWhat is Digital Customer Experience, and How Can You Improve Yours
What is Digital Customer Experience, and How Can You Improve Yours
 
LIFT Network Presentation
LIFT Network PresentationLIFT Network Presentation
LIFT Network Presentation
 
How Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales SuccessHow Enriching the Lives of Your Clients Leads to Greater Sales Success
How Enriching the Lives of Your Clients Leads to Greater Sales Success
 
SalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - AtlantaSalesFUSION Lunch and Learn - Atlanta
SalesFUSION Lunch and Learn - Atlanta
 
Direct Marketing
Direct MarketingDirect Marketing
Direct Marketing
 
Paid Ads Strategy Using Relationship Selling
Paid Ads Strategy Using Relationship Selling Paid Ads Strategy Using Relationship Selling
Paid Ads Strategy Using Relationship Selling
 
3 Reasons To Personalize Your Customers Digital Experience
3 Reasons To Personalize Your Customers Digital Experience3 Reasons To Personalize Your Customers Digital Experience
3 Reasons To Personalize Your Customers Digital Experience
 
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
 
Digital marketing agency in UAE
Digital marketing agency in UAEDigital marketing agency in UAE
Digital marketing agency in UAE
 

More from webpower

More from webpower (7)

Pieken op het juiste moment; over relevantie tijdens de customer journey
Pieken op het juiste moment; over relevantie tijdens de customer journeyPieken op het juiste moment; over relevantie tijdens de customer journey
Pieken op het juiste moment; over relevantie tijdens de customer journey
 
The rise of the machine: online communiceren en overtuigen
The rise of the machine: online communiceren en overtuigenThe rise of the machine: online communiceren en overtuigen
The rise of the machine: online communiceren en overtuigen
 
Is de data van mijn klanten wel veilig?
Is de data van mijn klanten wel veilig?Is de data van mijn klanten wel veilig?
Is de data van mijn klanten wel veilig?
 
Hoe haal ik het meeste resultaat uit mijn database
Hoe haal ik het meeste resultaat uit mijn databaseHoe haal ik het meeste resultaat uit mijn database
Hoe haal ik het meeste resultaat uit mijn database
 
The rise of the machine: online communiceren en overtuigen
The rise of the machine: online communiceren en overtuigenThe rise of the machine: online communiceren en overtuigen
The rise of the machine: online communiceren en overtuigen
 
Engaging customers in a digital world
Engaging customers in a digital worldEngaging customers in a digital world
Engaging customers in a digital world
 
Digital marketing live 2015
Digital marketing live 2015Digital marketing live 2015
Digital marketing live 2015
 

Recently uploaded

The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz

Recently uploaded (20)

Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Campfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan BrockCampfire Stories - Matching Content to Audience Context - Ryan Brock
Campfire Stories - Matching Content to Audience Context - Ryan Brock
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew JenkinsGenerative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Chat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH MediaChat GPT Master Class - Leslie Hughes, PUNCH Media
Chat GPT Master Class - Leslie Hughes, PUNCH Media
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
The 100x Factor Growth with AI - Susan Diaz
The 100x Factor  Growth with AI - Susan DiazThe 100x Factor  Growth with AI - Susan Diaz
The 100x Factor Growth with AI - Susan Diaz
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 

Webpower REAL story