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HH Webranking Awards 2008 Summary And Focus Areas

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H&H Webranking 2008 Summary Marcus Eriksson Head of H&H Webranking
What is H&H Webranking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27
How does it work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27
A highly public survey 2008-12-11 | 27 09-06-07 |
Summary H&H Webranking 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27
Social Media
Social media ,[object Object],[object Object],2008-12-11 | 27 Company presence in social media 0 10% 1 37% 2 24% 3 23% 4 or all 6% Used media types Wikipedia 81% Flickr 60% Slideshare 54% Youtube 53% Itunes 8%
Social media 2008-12-11 | 27
Films as a corporate branding tool
2008-12-11 | 27
Ready made IR & Media
2008-12-11 | 27
Financial disclosure
Financial targets and target achievements 2008-12-11 | 27 Financial Targets Yes 41% (25) No 59% (75) Target Achievements Yes 18% No 82%
Risk management/Risk factors 2008-12-11 | 27 Risk Management Yes 35% (28) No 65% (72)
Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/ webranking
Is the corporate website really important? Staffan Lindgren Executive partner 2008-12-11 | 27
Corporate communications are evolving Nowhere is it clearer than on the corporate website 2008-12-11 | 27
Why is the corporate website important? Our target groups rate the website as the most used source of information from the company 2008-12-11 | 27 But… do they just say it?
Traffic from analyst and banks 2008-12-11 | 27 Lehman Brothers Q3 Q2 7-day average, totals (blue) and 9 sites
Is the corporate website working? 2008-12-11 | 27
Your website is not where the action is 2008-12-11 | 27 ,[object Object],[object Object],[object Object],Source: Google Trends 57.000 51.000 During last 3 months: 11 % decrease in visits to the corporate website according to webanalytics
If the website does not respond to current issues your our users will leave you! 2008-12-11 | 27
Why is the corporate website important? 2008-12-11 | 27
The corporate website is extremely important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |
It’s not enough! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |
Focus areas for next year H&H Webranking 2009 2008-12-11 | 27
Some focus areas for 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],2008-12-11 | 27 09-06-07 |
Marcus Eriksson Head of H&H Webranking marcus.eriksson @halvarsson.se +46 8 407 22 1 7 www.slideshare.net/webranking 2008-12-11 | 27 Staffan Lindgren Executive partner staffan.lindgren @halvarsson.se +46 8 407 22 1 2

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