1.
Billion people online
US time spent online (bn minutes)
Share of communication activity, UK
Global population (bn)
Izlesene Mobile Video Views
5
4
3
2
1
0
1250
1000
750
500
250
0
8
7
6
5
4
3
2
1
0
1995 2000 2014 2020
June 2013 June 2014
People online
Mobile web
Photo messages
Phone calls
Growth to 2020
Smartphones
Mobile app
Messaging apps
EmailDesktop web
Social networks
2014
Source: ITU, a16z
Source: comScore Media Metrix Multi-Platform & Mobile Metrix, U.S. June 2013 - June 2014
Source: Ofcom
Source: Ofcom
Source: World Bank, GSMA, a16z
100%
75%
50%
25%
0%
Adults 12 to 15
Population Adults TV
audience
Literate
adults
Mobile Online
Pops
Smart
Phones
PCs Consumer
PCs
0
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
450,000,000
500,000,000
2012 2013 2014
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Breakfast time
6:00 am to
8:59 am
Day time
9:00 am to
5:30 pm
Peak
5:30 pm to
10:59 pm
Post peak
11:00 pm to
12:29 am
Night time
12:30 pm to
5:59 am
SleepAny media and communications
activity
Other activities
(Time awake but not undertaking
media / comms activities)
06:00
06:23
06:46
07:09
07:32
07:55
08:18
08:41
09:04
09:27
09:50
10:13
10:36
10:59
11:22
11:45
12:08
12:31
12:54
13:17
13:40
14:03
14:26
14:49
15:12
15:35
15:58
16:21
16:44
17:07
17:30
17:53
18:16
18:39
19:02
19:25
19:48
20:11
20:34
20:57
21:20
21:43
22:06
22:29
22:52
23:15
23:38
00:01
00:24
00:47
01:10
01:33
01:56
02:19
02:42
03:05
03:28
03:51
04:14
04:37
05:00
05:23
05:46

2.
En Güncel
1
5
7
62
3
4
4.88
10.3
60.54
% 19.65
%88.90
%