Basepoint Social Media for Business Presentation

How to use Social Media
for your Business

Webscape Marketing
Social Media, SEO & Online

Background
• Josh Whiten, owner of
Webscape Marketing
• Based in Folkestone’s
Creative Quarter
• Digital marketing -
SEO, PPC, social media, email
marketing
Webscape Marketing

Webscape Marketing

1 of 10

You don't have to be a fan of
social media to use it for
your business.

Webscape Marketing

2 of 10

Social media has multiple
uses;
communication, prospecting
, SEO, customer
service, branding and PR.

Webscape Marketing

3 of 10

If you want your website to
rank on Google you need to
be using social media to get
likes, follows and shares.

Webscape Marketing

4 of 10

Twitter isn't just about
celebrities - it can be a
targeted prospecting tool.

Webscape Marketing

5 of 10

The top reason why people will
follow you is for offers, promotions
and deals - not because you think
you are great.

Webscape Marketing

6 of 10

Use Facebook and Twitter to
promote a local business.

Webscape Marketing

7 of 10

Use Pinterest for SEO links
and for e-commerce or
aspirational services.

Webscape Marketing

8 of 10

Set a content strategy
that encourages sharing
and agree and a brand
tone of voice.

Webscape Marketing

9 of 10

Promote your social
media profiles on your
website and offline.

Webscape Marketing

10 of 10

Use little and
often, listen and
respond.

Webscape Marketing

Next Steps
For help with SEO, social media or PPC:

Josh Whiten
Webscape Marketing
http://www.webscapeseo.com
Facebook.com/webscapemarketing
@webscapeseo
josh@webscapeseo.com
07850 093471
Webscape Marketing

Basepoint Social Media for Business Presentation

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Editor's Notes