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MONTHLY TREND REPORT_Sample
                        (Future Business Opportunities) +80 Page / Month

     . 2008๋…„ 11์›”1์ผ~11์›”30์ผ๊นŒ์ง€ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ ํฌ์ฐฉ๋œ ๋ฏธ๋ž˜ ํŠธ๋ Œ๋“œ ๋ฐ ์‚ฌ์—… ๊ธฐํšŒ ์ž…๋‹ˆ๋‹ค.                        December.2008 Edition




Visit Our Website : http://www.trendbird.co.kr/                Contact Us : trendbird@gmail.com / 82-31-711-9704
Copyright ยฉ Flacebo Corp. All Rights Reserved          1
TRENDBIRD (Future Business Opportunities ?)
     ํŠธ๋ Œ๋“œ๋ฒ„๋“œ ์„œ๋น„์Šค ๊ฐœ์š” ๋ฐ ๋ฐฉ๋ฒ•๋ก 

        Service Concept โ€“ํŠธ๋ Œ๋“œ๋ฒ„๋“œ ์„œ๋น„์Šค ์ปจ์…‰ ๋ฐ ๊ฐœ์š”
  TRENDBIRD (Global Trends + Early Bird)๋Š” ๋ถ„์•ผ๋ณ„ ์ „๋ฌธ๊ฐ€๋“ค์ด ํ•ด์™ธ์˜ ํ•ต์‹ฌ์ ์ธ ์‹ ๊ทœ์‚ฌ์—… ๋ฐ ๋ฏธ๋ž˜๋™ํ–ฅ ์ •๋ณด๋ฅผ
                                   Bird)
  ๊ธ€๋กœ๋ฒŒ์‹œ์žฅ๊ณผ ์‹œ์ฐจ์—†์ด ์ œ๊ณตํ•˜์—ฌ, ๋ฏธ๋ž˜์˜ ์‚ฌ์—…๊ธฐํšŒ ์ ์‹œ์— ํฌ์ฐฉํ• ์ˆ˜ ์žˆ๋„๋ก ์กฐ๋ ฅํ•˜๋Š” ํŠธ๋ Œ๋“œ ์ •๋ณด ๋ฐ ์ปจ์„คํŒ… ์„œ๋น„์Šค ์ž…๋‹ˆ๋‹ค.
                                        ์‚ฌ์—…๊ธฐํšŒ๋ฅผ

        Service Scope & Method โ€“์„œ๋น„์Šค ๋ฒ”์œ„ ๋ฐ ๋ฐฉ๋ฒ•๋ก 
                                                                                            Product & Service
            Trend Analyst Group
              (Sector Experts)                          ์›น์„œ๋น„์Šค (Web)                  ๋ฆฌํฌํŠธ์„œ๋น„์Šค (Report)                  ์ปจ์„คํŒ…์„œ๋น„์Šค (Research)

                           Filtered by Experts




     TREND Database (+1,300 Items)

                           Soruced by Crowds             Daily Updates (+7 items)       Monthly Report (+80 pages)    Market Research
                                                         e-mail & RSS Service           Industry Focus Reoprt         Benchmarking
                                                         Premium Membership             Annual Insight Report         Overseas Marketing

            Crowdsourcing
         (Social Trend Spotting)
                                                         Sector & Scope (Convergence)

  BUSINESS.                             TECHNOLOGY.       INVESTING.                      DESIGN.                     PRODUCT.

  ๊ฒฝ์˜์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…,                           ์‹ ๊ธฐ์ˆ , ๊ณผํ•™, ๋ชจ๋ฐ”์ผ,     ๊ฒฝ์ œ, ํˆฌ์ž, ๋ฒค์ฒ˜์บํ”ผํƒˆ,                  ๋””์ž์ธ, ๊ฑด์ถ•, ํŒจ์…˜,                ์‹ ์ œํ’ˆ, ์‹ ๊ทœ์„œ๋น„์Šค,
  ๋งˆ์ผ€ํŒ…, ๊ด‘๊ณ , IT, ์ธํ„ฐ๋„ท,                     ๋Œ€์ฒด์—๋„ˆ์ง€, ๋กœ๋ณดํ‹ฑ์Šค,      ๋ฒค์ฒ˜ ํˆฌ์ž์œ ์น˜, Funding,               ๋””์ž์ธ์ƒํ’ˆ, ์ž๋™์ฐจ                  ์•„์ด๋””์–ด ์ œํ’ˆ, ๋””์ž์ธ
  ์—”ํ„ฐ,๊ฒŒ์ž„, Bio ๋“ฑ                          ๊ฐ€์ƒํ˜„์‹ค, ๋””์Šคํ”Œ๋ ˆ์ด ๋“ฑ     M&A, IPO, Valuation ๋“ฑ           ์ปจ์…‰๋””์ž์ธ, ์ธํ…Œ๋ฆฌ์–ด ๋“ฑ               ์ƒํ’ˆ ๋“ฑ

Copyright ยฉ Flacebo Corp. All Rights Reserved                        2
Positioning, Differentiator and Customer Value
      ํฌ์ง€์…”๋‹, ์ฐจ๋ณ„์„ฑ ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ๊ฐ€์น˜

        Positioning and Advantages โ€“ ํฌ์ง€์…”๋‹, ๊ฒฝ์Ÿ์šฐ์œ„ ์š”์†Œ
                                     ํฌ์ง€์…”๋‹,

               TREND Report Service             ์ •๋ณด์˜์†๋„        ๋ณด๊ณ ์„œ์˜ ์„ฑ๊ฒฉ ๋ฐ ๋ถ„์„ ๋ถ„์•ผ           ์–ธ์–ด           ๊ฐ€๊ฒฉ
    ํ•ด์™ธ ์‹œ์žฅ์กฐ์‚ฌ ๊ธฐ๊ด€ Report                           6๊ฐœ์›”~1๋…„   โ€ข IT ์ค‘์‹ฌ์˜ In-depth ๋ถ„์„         ์˜๋ฌธ       ํ‰๊ท  ๊ถŒ๋‹น
    (Gartner, Forrester, IDC ๋“ฑ)                            (IT์ค‘์‹ฌ์˜ ํŠน์ •๋ถ„์•ผ์— ๋Œ€ํ•œ ํ†ต๊ณ„๋ถ„์„)               100๋งŒ์› ์ด์ƒ
    ํ•ด์™ธ Trend Site Report                        ๊ฐ€์žฅ ๋น ๋ฆ„    โ€ข ์‹ ๊ทœ ์‚ฌ์—…/ ์„œ๋น„์Šค / ์‹œ์žฅ            ์˜๋ฌธ       ํ‰๊ท  ๊ถŒ๋‹น
    (TrendWatching, TrendHunter ๋“ฑ)                         (์‹ ์‚ฌ์—…, ์‹ ์‹œ์žฅ, ๋ผ์ดํ”„์Šคํƒ€์ผ ๋“ฑ                 100๋งŒ์› ์ด์ƒ
                                                            ๋‹ค์–‘ํ•œ ๋ถ„์•ผ์˜ Trend ๋ถ„์„)
    TRENDBIRD Monthly Report !                  ํ•ด์™ธ์ •๋ณด์™€    โ€ข ํ•ด์™ธ ์‹ ๊ทœ ์‚ฌ์—…์•„์ดํ…œ ๋ฐ ์‹œ์žฅ           ๊ตญ๋ฌธ/      ์—ฐ๊ฐ„ ๊ณ„์•ฝ์‹œ
                                                ์‹œ์ฐจ ์—†์Œ      (์‹ ์‚ฌ์—…, ์‹ ๊ธฐ์ˆ , ํˆฌ์ž, ๋””์ž์ธ, ์‹ ์ œํ’ˆ,   ์˜๋ฌธ       ์›” 10๋งŒ์›
                                                            ๋ผ์ดํ”„์Šคํƒ€์ผ๋“ฑ ๋‹ค์–‘ํ•œ ์‚ฌ์—…์•„์ดํ…œ)                 (2008๋…„ ๊ธฐ์ค€)

    ๊ตญ๋‚ด ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ Report                             6๊ฐœ์›”~1๋…„   โ€ข ๊ฒฝ์ œ, ๊ฒฝ์˜ ์ค‘์‹ฌ ๋ฌด๋ฃŒ               ๊ตญ๋ฌธ       ๋ฌด๋ฃŒ
    (์‚ผ์„ฑ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ, LG๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ ๋“ฑ)                                   (๊ฒฝ์ œ์ค‘์‹ฌ์˜ ์‚ฌํšŒ ํ˜„์ƒ ๋ถ„์„)


         Differenitator and Customer Value โ€“ ์ฐจ๋ณ„์„ฑ ๊ทธ๋ฆฌ๊ณ , ๊ณ ๊ฐ๊ฐ€์น˜
                                                 ๊ทธ๋ฆฌ๊ณ ,

  ํ˜„์žฌ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ๋Š” ํ•˜๋ฃจ์—๋„ ์ˆ˜๋ฐฑ๊ฐœ ์”ฉ์˜ ์ƒˆ๋กœ์šด ์‹ ๊ธฐ์ˆ  ๋ฐ ํ˜์‹ ์„ ํ†ตํ•œ ์ƒˆ๋กœ์šด                                               ๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“)
                                                                               Global Market (๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“
  ๋น„์ฆˆ๋‹ˆ์Šค ๊ธฐํšŒ์™€ ์•„์ด๋””์–ด ์ƒํ’ˆ ๋ฐ ์„œ๋น„์Šค ๋“ค์ด ์Ÿ์•„์ ธ ๋‚˜์˜ค๊ณ  ์žˆ์ง€๋งŒ,
                                                                                             ๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น)
                                                                               Benchmarking (๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น
  ๊ตญ๋‚ด์˜ ์–ธ๋ก ๊ณผ ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ์—์„œ ๋ฐœํ–‰ํ•˜๋Š” ์‹œ์žฅ์กฐ์‚ฌ ๋ณด๊ณ ์„œ๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ๊ณผ 6๊ฐœ์›”~1๋…„
  ์˜ ์‹œ์ฐจ๋ฅผ ๊ฐ€์ ธ ์‹ ์†ํ•œ ์‚ฌ์—…๋ฐœ๊ตด ๋ฐ ์‹คํ–‰์˜ ๊ด€์ ์—์„œ ์œ ์šฉ์„ฑ์ด ๋–จ์–ด์ง‘๋‹ˆ๋‹ค.                                                    ์„ ์ง„์‚ฌ๋ก€ ๋ถ„์„)
                                                                               Best Practice (์„ ์ง„์‚ฌ๋ก€ ๋ถ„์„
  TRENDBIRD ์„œ๋น„์Šค๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ์˜ ๋ฒค์น˜๋งˆํ‚น ๋ฐ ์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด ํฌ์ปค์Šค๋กœ ํ•ด์™ธ
                                        ๋ฐœ๊ตด์˜                                                       ์‹ ์†/์‹ค์งˆ์  ์ •๋ณด)
                                                                               Agile & Practical (์‹ ์† ์‹ค์งˆ์  ์ •๋ณด
                                                                                                  ์‹ ์†
  ์‹œ์žฅ๊ณผ ์‹œ์ฐจ์—†์ด Daily Base๋กœ ์‹ ์†ํ•˜๊ณ  ์ง๊ด€์ ์ธ ํ•ด์™ธ๋™ํ–ฅ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•˜์—ฌ, ์ƒˆ๋กœ์šด
  ์‚ฌ์—…๊ธฐํšŒ๋ฅผ ์ ์‹œ์— ํฌ์ฐฉ / ์‹คํ–‰ํ• ์ˆ˜ ์žˆ๋Š” ์‹ค์งˆ์ ์ด๊ณ  ์ง๊ด€์  ์ •๋ณด ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค.
                                      ์ •๋ณด๋ฅผ                                                         ์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด)
                                                                               New Business Idea (์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด


Copyright ยฉ Flacebo Corp. All Rights Reserved               3
TRENDBIRD Reference & Client
      ํ•ด์™ธ ์œ ์ˆ˜ ๊ธฐ๊ด€์˜ ์ถ”์ฒœ, ๊ทธ๋ฆฌ๊ณ  ๊ธฐ์—… ํด๋ผ์ด์–ธํŠธ

        Reference in the World โ€“์„ธ๊ณ„์ ์ธ ํŠธ๋ Œ๋“œ ๋ถ„์„๊ธฐ๊ด€์˜ ์ถ”์ฒœ




                                                                        ์„ธ๊ณ„์ ์ธ ์†Œ๋น„์ž ํŠธ๋ Œ๋“œ ๋ถ„์„ ๊ธฐ๊ด€์ธ Trendwatching
                                                                                              Trendwatching์˜
                                                                        2008๋…„ 7์›” ๋ฐœํ–‰ ํŠธ๋ Œ๋“œ ๋ถ„์„ ๋ณด๊ณ ์„œ์—์„œ,

                                                                        TRENDBIRD๋ฅผ
                                                                        TRENDBIRD TrendHuter, TechCrunch, Springwise,
                                                                        psfk ๋“ฑ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๋ถ„์•ผ๋ณ„ ํŠธ๋ Œ๋“œ ์„œ๋น„์Šค๋“ค๊ณผ ํ•จ๊ป˜

                                                                        ๋ฏธ๋ž˜ ๋น„์ฆˆ๋‹ˆ์Šค ์•„์ด๋””์–ด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ๋Š” ์œ ์šฉํ•œ ์ปจํ…์ธ 
                                                                        ์„œ๋น„์Šค๋กœ ์†Œ๊ฐœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.


        Local Client List โ€“๋Œ€ํ‘œ ๊ธฐ์—… ํด๋ผ์ด์–ธํŠธ

        Telco                   Enterprise      Financial   Global IT          Portal         Venture       Consulting




Copyright ยฉ Flacebo Corp. All Rights Reserved                   4
TRENDBIRD Web Service (http://www.trendbird.co.kr)
        ์›น์„œ๋น„์Šค ์†Œ๊ฐœ ๋ฐ ์‚ฌ์šฉ์ž ๊ฐ€์ด๋“œ

        ๋ฐฉ๋ฌธ์ž ๋ฐ ์ปจํ…์ธ                                Click to Contents View
    โ€ข   ์ด ๋ฐฉ๋ฌธ์ž           : + 25 ๋งŒ๋ช…
    โ€ข   ์›” ๋ฐฉ๋ฌธ์ž           : + 40,000 ๋ช…
    โ€ข   ์ผ ๋ฐฉ๋ฌธ์ž           : + 2,000 ๋ช…
    โ€ข   RSS/e-mail     : + 1,700 ๋ช…

    โ€ข ์ด ์ปจํ…์ธ  : + 1,300 item
    โ€ข ์›” ์ปจํ…์ธ  : + 150 item
    โ€ข ์ผ ์ปจํ…์ธ  : + 7~8 item

        ๊ตญ๊ฐ€๋ณ„ ๋ฐฉ๋ฌธ์ž

    โ€ข ๋ฐฉ๋ฌธ์ž ๊ตญ๊ฐ€ : ์ด 142๊ฐœ๊ตญ
    โ€ข ํ•ด์™ธ ๋ฐฉ๋ฌธ์ž : 65%
    โ€ข ๊ตญ๋‚ด ๋ฐฉ๋ฌธ์ž : 35%




Copyright ยฉ Flacebo Corp. All Rights Reserved                     5
Trend Report - Format & User Guide
      ํŠธ๋ Œ๋“œ ๋ณด๊ณ ์„œ ํ˜•์‹ ๋ฐ ์‚ฌ์šฉ์ž ๊ฐ€์ด๋“œ

                                                                        ๋ฉ”์ธ ์นดํ…Œ๊ณ ๋ฆฌ
                                  ์˜๋ฌธ ์›์ œ์™€ ๋ณธ๋ฌธ ๋งํฌ (ํด๋ฆญํ•˜๋ฉด ์ „๋ฌธ์˜ ๊ธฐ์‚ฌ ๋งํฌ)         ์„œ๋ธŒ ์นดํ…Œ๊ณ ๋ฆฌ


                                                                                  PDF ๋˜๋Š” PPT
                                                                                  ์›๋ฌธ ์ „์ฒด ๋ณด๊ณ ์„œ
                                                                                  ๋‹ค์šด๋กœ๋“œ ๋งํฌ
 ๋ณธ๋ฌธ์˜ ํ•ต์‹ฌ๋‚ด์šฉ
 ์„œ๋จธ๋ฆฌ ํ—ค๋“œ๋ผ์ธ


 ๊ด€๋ จ ์ด๋ฏธ์ง€
 ๋ฐ ์‚ฌ์ง„ ์ •๋ณด                                                                            ์›๋ฌธ ์ปจํ…์ธ 
                                                                                    Summary




                                                                                  ๋ณธ๋ฌธ๋‚ด ํ…์ŠคํŠธ์˜
                                                                                  ์ƒ์„ธ์ •๋ณด ๋งํฌ




                                                ํ•ด๋‹น ๊ธฐ์—…์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด   ์›๋ฌธ ์ปจํ…์ธ  ์†Œ์Šค ๋งํฌ
Copyright ยฉ Flacebo Corp. All Rights Reserved                 6
Be a Subscriber & Client !
     ์„œ๋น„์Šค ๋‚ด์šฉ, ๊ฐ€๊ฒฉ ๋ฐ Membership ์˜ต์…˜

        Service Detail โ€“ ํŠธ๋ Œ๋“œ ๋ถ„์„ ์„œ๋น„์Šค ์ข…๋ฅ˜, ๋‚ด์šฉ ๋ฐ ๊ฐ€๊ฒฉ
                                    ์ข…๋ฅ˜,

                                     1. ์›น ์„œ๋น„์Šค : Web Service (http://www.trendbird.co.kr)                                Website
                                                                                                                       Membership
                                        Daily Updates (+7items) : Daily Basis๋กœ ๋งค์ผ + 7๊ฐœ์˜ Trend ๋ฐ Business Item ์—…๋ฐ์ดํŠธ       Price :
                                        E-mail & RSS Service : ๋งค์ผ ์•„์นจ e-mail ํ˜น์€ RSS๋ฅผ ํ†ตํ•ด Daily Update ์†ก๋ถ€
                                        Premium Membership : ์›น์„œ๋น„์Šค ๋ฐ email ์„œ๋น„์Šค๋Š” ํ–ฅํ›„ ๋ฉค๋ฒ„์‰ฝ ๋ฒ ์ด์Šค๋กœ ์ „ํ™˜                           ์ถ”ํ›„ ๊ณต์ง€


                                      .
                                     2. ๋ ˆํฌํŠธ ์„œ๋น„์Šค : Trend Analysis Report                                              Monthly Report :
                                                                                                                       ์—ฐ๊ฐ„๊ณ„์•ฝ์‹œ
                                        Monthly Trend Report : Monthly Basis๋กœ ๋งค์›” ์ฒซ์งธ์ฃผ +70 ํŽ˜์ด์ง€์˜ ๋ถ„์„๋ณด๊ณ ์„œ ๋ฐœํ–‰                 ์›” 10๋งŒ์›
                                        Quarterly Sector Report : ๋งค ๋ถ„๊ธฐ๋ณ„ ๊ฐœ๋ณ„ ์นดํ…Œ๊ณ ๋ฆฌ ์ •๋ณด๋งŒ ์„ ๋ณ„๋œ ๋ถ„์•ผ๋ณ„ ๋ถ„์„๋ณด๊ณ ์„œ ๋ฐœํ–‰
                                        Annual Insight Report : ์—ฐ๊ฐ„ ๋‹จ์œ„๋กœ 1๋…„๊ฐ„ ์ˆ˜์ง‘/๋ถ„์„/์ •์ œ๋œ ๋‚ด์šฉ์˜ Insight ๋ณด๊ณ ์„œ ๋ฐœํ–‰              (08๋…„ 12์›”๊นŒ์ง€)


            ์„œ๋น„์Šค ๋‚ด์šฉ                   3. ๋ฆฌ์„œ์น˜ & ์ปจ์„คํŒ… ์„œ๋น„์Šค : Research & Consulting Service                                  Base Price :

                                        Market Research : ํ•ด์™ธ ์‹œ์žฅ์— ๋Œ€ํ•œ ์‹œ์žฅ / ์ˆ˜์š” / ๊ฒฝ์Ÿํ™˜๊ฒฝ ๋ถ„์„ ์„œ๋น„์Šค                            1,000๋งŒ์› ๋ถ€ํ„ฐ~
                                        Benchmarking      : ํ•ด๋‹น ์—…์ข…๊ณผ ๊ด€๋ จ๋œ ํ•ด์™ธ ์„ ๋„ ๊ธฐ์—… ๋ฐ ๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น ์„œ๋น„์Šค
                                        Overseas Marketing : ํ•ด์™ธ ์‹œ์žฅ ์ง„์ถœ์— ๊ด€ํ•œ ํˆฌ์ž ์œ ์น˜, ๋งˆ์ผ€ํŒ… ๋ฐ ์ œํœด ํ˜‘๋ ฅ์‚ฌ ๋ฐœ๊ตด ์„œ๋น„์Šค


        Membership Pricing โ€“ ๋ฉค๋ฒ„์‰ฝ ์˜ต์…˜ ๋ฐ ๊ฐ€๊ฒฉ

    ์—ฐ๊ฐ„ Membership ์„œ๋น„์Šค ๋‚ด์—ญ                                                     ์—ฐ๊ฐ„ Membership ๊ฐ€์ž…๋น„

       ๋ณด๊ณ ์„œ ์„œ๋น„์Šค : Monthly Trend Report ๋งค์›” ์ œ๊ณต (์ด 12๊ถŒ)                                         1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๊นŒ์ง€)
                                                                                ๋ฒ ํƒ€๊ธฐ๊ฐ„ ํ• ์ธ๊ฐ€๊ฒฉ : 1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๊นŒ์ง€)
       ์ด๋ฉ”์ผ ์„œ๋น„์Šค : ์‚ฌ๋‚ด 5์ธ E-mail Daily Report ๋งค์ผ ์ œ๊ณต                                ์ •์ƒ ๋ฉค๋ฒ„์‰ฝ๊ฐ€๊ฒฉ : 1๋…„ - 240๋งŒ์› (5์ธ License ๊ธฐ์ค€), ๊ณ„์‚ฐ์„œ๋ฐœํ–‰
       ์ธํ„ฐ๋„ท ์„œ๋น„์Šค : ์‚ฌ๋‚ด 5์ธ Website Database ์ ‘์† ID ์ œ๊ณต                                ๊ฐ€์ž… ๋ฐ ๊ตฌ๋…๋ฌธ์˜ : trendbird@gmail.com / 82-10-6787-9704

Copyright ยฉ Flacebo Corp. All Rights Reserved
๊ธ€๋กœ๋ฒŒ ๋ฆฌ๋”ฉ ๊ธฐ์—…๋“ค์˜ ๊ฒฝ์˜ํ˜์‹  ๋ฐ ์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…, ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ,
   IN BUSINESS                                  ๊ทธ๋ฆฌ๊ณ , ์‹œ์žฅ ์ ์œ ์œจ ๋ฐ ์„ฑ์žฅ ์ „๋ง ๋“ฑ์˜ ํ•ต์‹ฌ ์‚ฌ์—…์ •๋ณด ์ž…๋‹ˆ๋‹ค.

   ์ฃผ์š” ๋ถ„์•ผ : ๊ฒฝ์˜์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…, ์‹œ์žฅ์ „๋ง, ๋งˆ์ผ€ํŒ…, ๊ด‘๊ณ , IT, ์ธํ„ฐ๋„ท, ๋ชจ๋ฐ”์ผ, ์†Œ์…œ๋„คํŠธ์›, ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๋“ฑ




          ํƒ€์ž„์ง€ ์„ ์ • ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ Top 50

          2008๋…„ Top 10 MBA ์Šค์ฟจ โ€“ BusinessWeek

          ๋ฐฑ๋งŒ์žฅ์ž๋“ค๋งŒ์„ ์œ„ํ•œ ์†Œ์…œ ๋„คํŠธ์›Œํฌ

          2008๋…„ 3๋ถ„๊ธฐ ์˜จ๋ผ์ธ ๊ด‘๊ณ  ๋งค์ถœ 59์–ต๋ถˆ

          ์˜ค๋ฐ”๋งˆ ์ •๋ถ€์˜ ๊ทธ๋ฆฐ ์—๋„ˆ์ง€ ์ •์ฑ…

          ๋ฏธ๋ž˜์˜ ๋ชจ๋ฐ”์ผ ๊ด‘๊ณ  ์‹œ์žฅ - 5๋Œ€ ์ „๋ง

          ํŒจํ‚ค์ง€ ์†Œํ”„ํŠธ์›จ์–ด ์‹œ๋Œ€์˜ ์ข…๋ง

          ํฌ๋ผ์šฐ๋“œ ์†Œ์‹ฑ์„ ํ™œ์šฉํ•œ ์˜์—…๋ง ๊ตฌ์ถ•

          ํ…”๋ ˆ์ฝค ๋น„์ฆˆ๋‹ˆ์Šค, ๋˜๋‹ค์‹œ ์œ„๊ธฐ์— ๋ด‰์ฐฉ

          ์†Œ์…œ ๋ฏธ๋””์— ๋Œ€ํ•œ ๋ฒ ์ŠคํŠธ ์„œ์  ๋ฆฌ์ŠคํŠธ

          ๋…ธํ‚ค์•„์˜ ์ฐธ์—ฌํ˜• ํœด๋Œ€ํฐ ๋””์ž์ธ ํ”„๋กœ์ ํŠธ

          JD Power์„ ์ •, ์ตœ๊ณ ์˜ ์Šค๋งˆํŠธํฐ์€ Apple์˜ iPhone

          ๋ฐ”์ด๋Ÿด ํŒจ์ŠคํŠธ ํ‘ธ๋“œ โ€“ ๋งฅ๋„๋„๋“œ ์žฌํŒฌ์˜ ์ƒˆ๋กœ์šด ์‹œ๋„

          ์›น์บ ์„ ํ†ตํ•ด ์˜์‚ฌ์˜ ์ง„๋‹จ์„ ๋ฐ›์„์ˆ˜ ์žˆ๋Š” ์„œ๋น„์Šค

Copyright ยฉ Flacebo Corp. All Rights Reserved         8
Timeโ€™s 50 Best Inventions of 2008.                                                                                                       [Business]
   ํƒ€์ž„์ง€ ์„ ์ • ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ Top 50                                                                                                         Innovation / Invention

       TIME์ง€๋Š”         2008๋…„     50์œ„๋ฅผ    ๋ฐœํ‘œ.                          23andMeโ€
     . TIME์ง€๋Š” ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ 2008๋…„ Top 50์œ„๋ฅผ ์„ ์ • ๋ฐœํ‘œ. ์˜ฌํ•ด์˜ 1์œ„๋Š” ๊ฐœ์ธ ์œ ์ „์ž ํ…Œ์ŠคํŠธ ์„œ๋น„์Šค์ธ โ€œ23andMeโ€๊ฐ€ ์ฐจ์ง€
      [23andMe๋Š” ์ตœ์ดˆ๋กœ ๊ฐœ์ธ์˜ ์œ ์ „์ž ๋ถ„์„์„œ๋น„์Šค๋ฅผ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์ฐฝ์—…์ž๋Š” ๊ตฌ๊ธ€์˜ Sergay Brin๊ณผ ์•„๋‚ด์ธ Anne Wojociciki์ž„]

   Time Magazine has released their annual list of the 50 best inventions from 2008. Itโ€™s a great overview of recent innovation, and even if youโ€™re well
   versed in the field, something interesting should catch your eye. Although the ranking does not make a whole lot of sense (Hulu.com is at number 4,
   sandwiched between The Lunar Reconnaissance Orbiter and The Large Hadron Collider) - the selection overall is stellar.

   Start from the beginning here, or check out the complete list. [time]

                                                                           Invention of the Year (2008)
                                                                           1. The Retail DNA Test                        26. The Speedo LZR Racer
                                                                           2. The Tesla Roadster                         27. Bubble Photography
                                                                           3. The Lunar Reconnaissance Orbiter           28. The Invisibility Cloak
                                                                           4. Hulu.com                                   29. The 46th Mersenne Prime
                                                                           5. The Large Hadron Collider                  30. The Internet Of Things
                                                                           6. The Global Seed Vault                      31. Einstein's Fridge
                                                                           7. The Chevy Volt                             32. Facebook for Spies
                                                                           8. Bullets That Shoot Bullets                 33. Biomechanical Energy Harvester
                                                                           9. The Orbital Internet                       34. Made-in-Transit Packaging
                                                                           10. The World's Fastest Computer              35. Airborne Wind Power
                                                                           11. Green Crude                               36. The New Ping-Pong Serve
                                                                           12. Housing Funds                             37. Smog-Eating Cement
                                                                           13. The Memristor                             38. The Baseball Instant Replay
                                                                           14. The Bionic Hand                           39. Enhanced Fingerprints
                                                                           15. The Direct-to-Web Supervillain Musical    40. The Seven New Deadly Sins
                                                                           16. The Dynamic Tower                         41. The Peraves MonoTracer
                                                                           17. The Mobile, Dexterous, Social Robot       42. Disemvoweling
                                                                           18. The New Mars Rover                        43. High-Tech Running Shoes
                                                                           19. Montreal's Public Bike System             44. Sunscreen for Plants
                                                                           20. The Everything Game                       45. The Short Refinance
                                                                           21. The Synthetic Organism                    46. Aptera Electric Car
                                                                           22. The Shadowless Skyscraper                 47. Google's Floating Data Center
                                                                           23. The Branded Candidate                     48. The Time Eater Clock
                                                                           24. Bionic Contacts                           49. Sound-Enhanced Food
                                                                           25. Thin-Film Solar Panels                    50. A Camera For the Blind
Copyright ยฉ Flacebo Corp. All Rights Reserved                                     9
๊ธ€๋กœ๋ฒŒ ์ฒจ๋‹จ ๊ธฐ์—…๋“ค์˜ ํ˜์‹  ๊ธฐ์ˆ , ์ฒจ๋‹จ ์‹ ์ œํ’ˆ ๋ฐ
   IN TECHNOLOGY                                ์›์ฒœ๊ธฐ์ˆ  ๋“ฑ์˜ ํ•ต์‹ฌ ๊ธฐ์ˆ /๊ณผํ•™ ํŠธ๋ Œ๋“œ ์ •๋ณด ์ž…๋‹ˆ๋‹ค.

  ์ฃผ์š” ๋ถ„์•ผ : ์‹ ๊ธฐ์ˆ , ๊ณผํ•™, ๋ชจ๋ฐ”์ผ, ๋Œ€์ฒด์—๋„ˆ์ง€, ๋กœ๋ณดํ‹ฑ์Šค, ๊ฐ€์ƒํ˜„์‹ค,            ๋””์Šคํ”Œ๋ ˆ์ด, ๋ฐ”์ด์˜ค / ๋‚˜๋…ธํ…Œํฌ ๋“ฑ




          ํ•„๋ฆฝ์Šค, ์ตœ์ฒจ๋‹จ์˜ ์ง€๋Šฅํ˜• ์•Œ์•ฝ iPill ์ถœ์‹œ

          ์Œ์„ฑ์ธ์‹ ๊ธฐ๋ฐ˜ ๋ชจ๋ฐ”์ผ ๊ฒ€์ƒ‰์—”์ง„

          ์ฐจ๋Ÿ‰ ์ฃผ๋ณ€ 360๋„๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์ฐจ๋Ÿ‰ ์นด๋ฉ”๋ผ ๊ธฐ์ˆ 

          ๋ฌผ์— ์ –์ง€์•Š๋Š” ์ƒˆ๋กœ์šด ๋‚˜๋…ธ ์„ฌ์œ 

          ๋…ธ๋…„์ธต์„ ์œ„ํ•œ ๋ณดํ–‰๋ณด์กฐ ์žฅ๋น„

          CNN, ํ™€๋กœ๊ทธ๋žจ ๊ธฐ๋ฐ˜์˜ ์‹ ๊ฐœ๋… ๋ฐฉ์†ก์‹œ์Šคํ…œ

          ํฐ์นด๋กœ ์‚ฌ์ง„์„ ์ฐ์œผ๋ฉด ๊ด€๋ จ ์ œํ’ˆ ์ •๋ณด์™€ ์—ฐ๊ฒฐ

          ํƒœ์–‘๋ฐœ์ „์œผ๋กœ ํ•ญํ•ดํ•˜๋Š” ํ™”๋ฌผ์„ 

          ํ„ฐ์น˜ํŒจ๋“œ๋ฅผ ์ด์šฉํ•œ ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ์ฃผ๋ฌธ์‹œ์Šคํ…œ

          LCD์™€ ํ‚ค๋ณด๋“œ๋ฅผ ๊ฐ–์ถ˜ ๋ฏธ๋ž˜ํ˜• ์‹ ์šฉ์นด๋“œ

          ํ•ญ๊ณต๊ธฐ ํƒ‘์Šน๊ถŒ์ด ํœด๋Œ€ํฐ ์†์œผ๋กœ

          ํ™”๋ฌผ์šด์†ก์„ ํš๊ธฐ์ ์œผ๋กœ ๊ฐœ์„ ์‹œํ‚จ HP์˜ ์†”๋ฃจ์…˜

          ๋ฌธ์ž๋ฉ”์„ธ์ง€๋กœ ๋…ธํŠธ๋ถ์„ ์ œ์–ดํ•˜๋Š” ๋ณด์•ˆ๊ธฐ์ˆ 

          ์œ ํŠœ๋ธŒ์˜ ๊ณ ํ’ˆ์งˆ HD๊ธ‰ ์ธํ„ฐ๋„ท ๋™์˜์ƒ ์„œ๋น„์Šค

Copyright ยฉ Flacebo Corp. All Rights Reserved
Philips develop โ€œIntelligent Pillโ€ - iPill.                                              [Technology]
   ํ•„๋ฆฝ์Šค, ์ตœ์ฒจ๋‹จ์˜ ์ง€๋Šฅํ˜• ์•Œ์•ฝ iPill ์ถœ์‹œ                                                                  Healthcare

                                                                    iPillโ€
     . Philips ์—ฐ๊ตฌ์†Œ๋Š” ์†Œํ™”๊ธฐ๊ณ„ ์งˆํ™˜์น˜๋ฃŒ๋ฅผ ๋ชฉํ‘œ๋กœ ๋ฌด์„ ์†ก์‹ ๊ธฐ์™€ ํ”„๋กœ์„ธ์„œ๊ฐ€ ํƒ‘์ œ๋œ ์ƒˆ๋กœ์šด ์ง€๋Šฅํ˜• ์•Œ์•ฝ ๊ธฐ์ˆ ์ธ โ€œiPillโ€ ๋ฐœํ‘œ
      [iPill์€ ๋น„ํƒ€๋ฏผ์ œ ์บก์Šํฌ๊ธฐ๋กœ ์‚ผํ‚จ ํ›„์— ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์†Œํ™”๊ธฐ๊ณ„๋ฅผ ํ†ต๊ณผํ•˜๋ฉด์„œ ์ง์ ‘ ์•ฝ๋ฌผ์„ ํˆฌ์—ฌํ• ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋Šฅ์ด ์žˆ์Œ]

                                                       Philips Research will announce its new intelligent
                                                       pill technology quot;iPillquot;, targeted at assisting drug
                                                       development and enabling new therapies for
                                                       debilitating and life-threatening digestive tract
                                                       disorders such as Crohn's disease, colitis and colon
                                                       cancer.

                                                       Philips' smart pill is the same size as the camera pill,
                                                       the iPill has a wireless transmitter, but it plays no
                                                       tunes. Instead, it sends dispatches about the
                                                       temperature and acidity of its surroundings to an
                                                       outside receiver as it travels through the GI tract
                                                       over the course of a day or two. The acidity,
                                                       measured by pH, of the gut decreases as the pill
                                                       gets further from the stomach and that allows
                                                       researchers to pinpoint the place where the drug is
                                                       needed.

                                                       The multivitamin-size quot;intelligent pillquot; also has a
                                                       microprocessor in it, which is designed to release its
                                                       cargo of medicine at the specific spot in the
                                                       gastrointestinal (GI) tract where it will do the most
                                                       good, sparing the rest of the body from
                                                       unnecessary exposure to the drug.

                                                       iPill might make its commercial debut as a research
                                                       tool for drug developers, at a cost of as much as
                                                       $1,000 a pill. The cost could come down to about
                                                       $10 if thousands of people were taking iPills every
                                                       day.

                                                       [newlaunches]


Copyright ยฉ Flacebo Corp. All Rights Reserved    11
๊ธ€๋กœ๋ฒŒ ๊ฒฝ์ œํ™˜๊ฒฝ ๋ณ€ํ™”์™€ ๋ฒค์ฒ˜ ํˆฌ์ž ๋™ํ–ฅ, ์‹ค์  ๋ถ„์„, ์œ ๋ง ์‹ ์ƒ ๋ฒค์ฒ˜
   IN INVESTING                                 ๊ธฐ์—…๋“ค์˜ ํˆฌ์ž์œ ์น˜, M&A, IPO๋“ฑ์˜ ํ•ต์‹ฌ ํˆฌ์ž๋™ํ–ฅ ์ •๋ณด์ž…๋‹ˆ๋‹ค.

   ์ฃผ์š” ๋ถ„์•ผ : ๊ฒฝ์ œ, ํˆฌ์ž, ๋ฒค์ฒ˜์บํ”ผํƒˆ, ๋ฒค์ฒ˜ ํˆฌ์ž์œ ์น˜, M&A, IPO, Valuation ๋“ฑ



          ๋ฆฝ์Šคํ‹ฑ์€ ๊ฒฝ๊ธฐ ์˜ˆ์ธก์˜ ์ธ๋””์ผ€์ดํ„ฐ์ธ๊ฐ€ ?

          ์Šคํƒ€๋ฒ…์Šค, 4๋ถ„๊ธฐ ์ˆœ์ด์ต 97% ๊ฐ์†Œ

          ์ „๊ธฐ ์Šคํฌ์ธ ์นด ํšŒ์‚ฌ Tesla, 4,000๋งŒ๋ถˆ ์ถ”๊ฐ€ ํˆฌ์ž์œ ์น˜

          4๋…„์ฐจ ์ธํ„ฐ๋„ท ๋ Œํ„ธ ์„œ๋น„์Šค, 2.5์–ต๋ถˆ์˜ ํˆฌ์ž ์œ ์น˜

          2009๋…„ ์ „์„ธ๊ณ„ ๋ฐ˜๋„์ฒด ๋งค์ถœ 5.6% ํ•˜๋ฝ ์ „๋ง

          ์ •์น˜๋ธ”๋กœ๊ทธ ํ—ˆํ•‘ํ„ดํฌ์ŠคํŠธ 1,500๋งŒ๋ถˆ ํˆฌ์ž์œ ์น˜

          ํŒŒ๋‚˜์†Œ๋‹‰ ์‚ฐ์š” ์ธ์ˆ˜, ์ผ๋ณธ ์ตœ๋Œ€์—…์ฒด๋กœ ๋ถ€์ƒ

          Web 2.0 ๋ถ„์•ผ ๋ฒค์ฒ˜ํˆฌ์ž, 3๋ถ„๊ธฐ์— ํ•˜๋ฝ์„ธ

          ํฌ๋ผ์šฐ๋“œ์†Œ์‹ฑ Cafepress, 830๋งŒ๋ถˆ ์ถ”๊ฐ€ ํˆฌ์ž์œ ์น˜

          ํ”„๋ž‘์Šค ํƒœ์–‘๊ด‘ ์—…์ฒด, 2,600๋งŒ๋ถˆ ํˆฌ์ž์œ ์น˜

          HP, ์˜ˆ์ƒ์™ธ์˜ ์‹ค์ ๋ฐœํ‘œ๋กœ ์ฃผ๊ฐ€ ํญ๋“ฑ

          ์†Œ์…œ๋„คํŠธ์›Œํฌ Multiply, 1์–ต๋ถˆ Valuation ์‚ฐ์ •

          ์‹œํŠธ๋ฆญ์Šค, ์˜ค๋””์˜ค ์ปจํผ๋Ÿฐ์Šค ์—…์ฒด 2,660๋งŒ๋ถˆ์— ์ธ์ˆ˜

          EMC, ์ธ์ˆ˜ํ•œ 2ํšŒ์‚ฌ๋ฅผ ํ†ตํ•ฉํ•˜์—ฌ ์‹ ์ƒ ์žํšŒ์‚ฌ ์„ค๋ฆฝ
Copyright ยฉ Flacebo Corp. All Rights Reserved
Lipstick Indicates Economic Recession?                                                                                                      [Investing]
   ๋ฆฝ์Šคํ‹ฑ์€ ๊ฒฝ๊ธฐ ์˜ˆ์ธก์˜ ์ธ๋””์ผ€์ดํ„ฐ์ธ๊ฐ€ ?                                                                                                                 Economy / Theory

                                              ์ด๋ก ,
      . ์ผ๋ฐ˜์ ์œผ๋กœ ๊ฒฝ๊ธฐ๊ฐ€ ๋ถˆํ™ฉ์œผ๋กœ ์ ‘์–ด๋“ค๋•Œ ๊ฒฝ๊ธฐ๋ฅผ ์˜ˆ์ธกํ•˜๋Š” ์ˆ˜๋‹จ์œผ๋กœ ๋ฆฝ์Šคํ‹ฑ ์ด๋ก , ๋ฏธ๋‹ˆ์Šค์ปคํŠธ ์ด๋ก  ๋“ฑ์„ ์ธ๋””์ผ€์ดํ„ฐ๋กœ ์˜ˆ์ธก
       [์‹ค์ œ๋กœ ๊ฒฝ๊ธฐ์™€ ๋ฆฝ์Šคํ‹ฑ ๋งค์ถœ๊ณผ์˜ ์ƒ๊ด€๊ด€๊ณ„๋ฅผ ๋ถ„์„ํ•ด๋ณธ๊ฒฐ๊ณผ ๊ฒฝ๊ธฐ์นจ์ฒด๊ฐ€ ๋ณธ๊ฒฉํ™”๋œ ์ตœ๊ทผ ๋ช‡๋‹ฌ๋™์•ˆ ๋ฆฝ์Šคํ‹ฑ ๋งค์ถœ์ด 40% ์ฆ๊ฐ€]




   At a time when the economy is slowing down it offers an opportunity to validate some of the quirky economic theories like Lipstick Indicator. Do lipstick
   sell well when the economic depression deepens? Google trends answers โ€œYesโ€. Estรฉe Lauder Chairman Leonard Lauder reportedly coined the phrase
   โ€œlipstick indexโ€ after observing sales surges during 9/11 downturns. Why? People reach for affordable luxuries to feel better. The New York Times notes
   that in the last few months, lipstick sales have shot up 40% . Even in Indian markets lipstick sales are growing steadily at 20 % & in the case of luxury
   brands that have a smaller base, extending even into the triple digits. โ€œWomen always want to look beautiful, and whatโ€™s the easiest thing to buy? Lipstick.
   A tube of lipstick for $14.50 as compared to a shirt for $70,โ€ says Jennifer Barnett of Origins.

   Here is quick validation of other economic signs :
   When the economy fails, we booze more. Google trend answers โ€˜Noโ€™ .
   โ€œWe drink all the time! What changes is where we drink. We drink at home more and go out less โ€œ, says Marcia Mogelonsky, senior analyst at Mintel
   International.

   Skirt length theory or When times are good, womenโ€™s skirts get shorter; when times are bad, hemlines fall. The idea behind this theoretical trend is
   that people are carefree during booms and cautious during busts. Google trends again answers โ€˜Noโ€™ - as the search volume for โ€˜long skirtโ€™ , โ€™short skirtโ€™ &
   โ€˜mini skirtโ€™ bears no distinct seasonality pattern with recession . Nothing cures the hangover from a failing banks bailout and rising unemployment rates like
   a shiny new lipstick.                                                                                                                          [trendspotting]

Copyright ยฉ Flacebo Corp. All Rights Reserved                                    13
๋ฏธ๋ž˜๋ฅผ ์˜ˆ๊ฒฌํ•ด๋ณผ์ˆ˜ ์žˆ๋Š” ์ƒ์ƒ๋ ฅ์ด ๊ฐ€๋“ํ•œ ์ปจ์…‰ ๋””์ž์ธ,
   IN DESIGN                                    ๋””์ž์ธ ๊ณต๋ชจ์ „ ์ˆ˜์ƒ์ž‘ ๋“ฑ์˜ ๋ฏธ๋ž˜ ๋””์ž์ธ ๋™ํ–ฅ ์ •๋ณด ์ž…๋‹ˆ๋‹ค.

  ์ฃผ์š” ๋ถ„์•ผ : ๋””์ž์ธ, ๊ฑด์ถ•, ์ปจ์…‰๋””์ž์ธ, ์ธํ…Œ๋ฆฌ์–ด, ์ž๋™์ฐจ๋””์ž์ธ, ํŒจ์…˜, ์‚ฐ์—…๋””์ž์ธ ๋“ฑ




          ๋ชฉ๋„๋ฆฌ ๋„๋งˆ๋ฑ€ ํ˜•ํƒœ์˜ ํƒœ์–‘์—ด ์ž๋™์ฐจ

          ๋‚ฉ์ž‘ํ•œ ์ „๊ตฌ - ๋ฐœ์ƒ์˜ ์ „ํ™˜ !

          ํ™€๋กœ๊ทธ๋žจ ํญ์ฃฝ์œผ๋กœ ์ž๋™์ฐจ์˜ ์œ„์น˜๋ฅผ ์ฐพ๋Š”๋‹ค ?

          ์œ ๋ฐฉ์•” ์ˆ˜์ˆ ํ›„ ์—ฌ์„ฑ๋ฏธ๋ฅผ ๋ณต์›์‹œ์ผœ์ฃผ๋Š” ๋ณดํ˜•๋ฌผ

          ๋ฏธ๋ž˜์˜ ํ˜ธํ…” Top 10, 1์œ„๋Š” ํ•˜๋Š˜์„ ๋‚˜๋Š” ํ˜ธํ…”

          ๋ฏธ๋ž˜ํ˜• ์ธ์ฒด๊ณตํ•™์  ํœด๋Œ€ํฐ ์ปจ์…‰ - Nokia

          ์œ ์•„๋ฅผ ์œ„ํ•œ ๊ฐ„ํŽธํ•œ ์†๊ฐ€๋ฝํ˜• ์ฒด์˜จ๊ณ„

          ๋ถˆํ™ฉ์—๋„ ๋„๋–ก์—†๋Š” ์• ์Šคํ„ด๋งˆํ‹ด์˜ ์Šˆํผ์นด

          ์œ ๋ฆฌ๋กœ ๋งŒ๋“  ํ•ธ๋“œํฐ ์ปจ์…‰

          ๋””์ž์ธ ํƒ€์ด๋“œ ๋™๊ฒฝ 2008 ์ „์‹œ ์ž‘ํ’ˆ๋“ค

          ํ’๊ฒฝ์†Œ๋ฆฌ๋ฅผ ๋“ค๋ ค์ฃผ๋Š” ๋ฉ”์„ธ์ง• ๊ธฐ๊ธฐ

          ์ข…์ด๋กœ ๋งŒ๋“  ์นœํ™˜๊ฒฝ ๋ฌผ๋ณ‘ โ€“ 360 Paper Bottle

          ๋””์ž์ธ ์•„์ด๋””์–ด ? ์ž์—ฐ์— ๋‹ต์ด ์žˆ๋‹ค.

          ๋‘๊ฐœ์˜ ํˆฌ๋ช… LCD ์Šคํฌ๋ฆฐ ๋””์Šคํ”Œ๋ ˆ์ด

Copyright ยฉ Flacebo Corp. All Rights Reserved
The Solar Winged Helios Vehicle Concept.                                                           [Design]
   ๋ชฉ๋„๋ฆฌ ๋„๋งˆ๋ฑ€ ํ˜•ํƒœ์˜ ํƒœ์–‘์—ด ์ž๋™์ฐจ                                                                 Transportation / Energy

                                Helios๋Š”
      . ๊ทธ๋ฆฌ์Šค ์‹ ํ™”์— ๋‚˜์˜ค๋Š” ํƒœ์–‘์‹ ์˜ ์ด๋ฆ„์„ ๋ถ™์ธ Helios๋Š” ๊ด‘์ „์ง€ ํŒจ๋„์„ ์žฅ์ฐฉํ•˜์—ฌ ํƒœ์–‘์—๋„ˆ์ง€๋ฅผ ๋™๋ ฅ์œผ๋กœ ํ•˜๋Š” ์ž๋™์ฐจ ์ปจ์…‰
       [๋…์ผ ์œ ํ•™์ค‘์ธ ํ•œ๊ตญ ๋””์ž์ด๋„ˆ ๊น€๊ตฌํ•œ์˜ ์ž‘ํ’ˆ์œผ๋กœ ์ธํ…Œ๋ฆฌ์–ด ๋ชจํ‹ฐ๋ธŒ ๋””์ž์ธ ์–ด์›Œ๋“œ 2008์—์„œ ์šฐ์Šน์„ ์ฐจ์ง€ํ•œ ์ž‘ํ’ˆ]

                                                     Kim Gu-Hanโ€™s Helios concept car is unusual to say the least.
                                                     Resembling some sort of frill necked lizard, the electric off-road
                                                     vehicle has the unique ability to spread its solar panel wings to
                                                     soak up the sunโ€™s energy. While in motion, the Helios is a sleek
                                                     electric vehicle that is powered by solar energy, and when at rest it
                                                     deploys a rather cool-looking fan that can absorb and store energy
                                                     to power your house. Now thatโ€™s what we call inspired by nature

                                                     Weโ€™ve seen some interesting concept vehicles here at Inhabitat,
                                                     but we have never fathomed one modeled after a lizard. The
                                                     Helios was inspired by reptiles that spread out their skin to control
                                                     their temperature. The vehicleโ€™s expandable solar fan allows it to
                                                     absorb solar energy over a large surface area while at rest.
                                                     [inhabitat]




Copyright ยฉ Flacebo Corp. All Rights Reserved   15
๋ฐœ์ƒ์˜ ์ „ํ™˜์„ ํ†ตํ•ด ํ˜์‹ ์„ ์ด๋ฃจ๋Š” ๊ธฐ๋ฐœํ•œ ์•„์ด๋””์–ด ์ƒํ’ˆ๊ณผ
   IN PRODUCT                                   ์„ ๋„ ๊ธฐ์—…๋“ค์˜ ํŠน์ง•์ ์ธ ์‹ ๊ทœ ์ƒํ’ˆ ์ถœ์‹œ์— ๊ด€ํ•œ ์ •๋ณด ์ž…๋‹ˆ๋‹ค.

  ์ฃผ์š” ๋ถ„์•ผ : ์‹ ์ œํ’ˆ, ์‹ ๊ทœ์„œ๋น„์Šค, ์•„์ด๋””์–ด ์ƒํ’ˆ, ๋””์ž์ธ ์ƒํ’ˆ, ๊ธฐ๋ฐœํ•œ ์ œํ’ˆ ๋“ฑ




          ์„ธ์ œ์—†์ด ์„ธํƒํ•˜๋Š” ์นœํ™˜๊ฒฝ ์„ธํƒ๋ณผ

          ๋ถˆํ™ฉ๊ธฐ์˜ ํžˆํŠธ์ƒํ’ˆ : ์ด๋ฉ”์ผ์ „์šฉ ๋ชจ๋ฐ”์ผ ๊ธฐ๊ธฐ

          ํ”„๋ผ์ด๋ฒ„์‹œ๋ฅผ ์ง€์ผœ์ฃผ๋Š” DIYํ˜• ๋…๋ฆฝ๊ณต๊ฐ„

          ํƒœ์–‘์—ด๋กœ ๊ตฌ๋™ํ•˜๋Š” ๋ฌด์„ ์ธํ„ฐ๋„ท ์ค‘๊ณ„๊ธฐ

          ์ผ๋ฐ˜์ธ๋“ค์˜ ์ฐธ์—ฌ๋กœ ์ƒ์‚ฐ๋˜๋Š” ์Œ๋ฃŒ์ˆ˜, ๋ผ๋ฉด

          ๊ตฌ๊ฐ• ์ •๋ฐ€์ดฌ์˜ ๊ธฐ๋Šฅ์ด ์žˆ๋Š” ์นซ์†”

          ์ฒœ์žฅ์„ ์šฐ์ฃผ๋กœ ๋งŒ๋“ค์–ด์ฃผ๋Š” ๊ฑฐ๋ถ์ด

          ์ดˆ์†Œํ˜• ํฌํ„ฐ๋ธ” ์—์Šคํ”„๋ ˆ์†Œ ๋ฉ”์ด์ปค

          ์–ด๋ฆฐ์ด๋ฅผ ์œ„ํ•œ ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ๋ชจํ„ฐ์‚ฌ์ดํด

          ํ†ต์ฆ์„ ์—†์• ์ฃผ๊ณ  ์ƒ์ฒ˜๋ฅผ ์น˜์œ ํ•˜๋Š” ํ”ผ๋ถ€ ํŒจ์น˜

          ์ธํ…”์˜ ์ตœ์ฒจ๋‹จ ๊ฐ€์ •์šฉ ์˜๋ฃŒ์ง„๋‹จ๊ธฐ




Copyright ยฉ Flacebo Corp. All Rights Reserved
GreenWashBall - Wash Without Detergent.                                                                            [Product]
   ์„ธ์ œ์—†์ด ์„ธํƒํ•˜๋Š” ์นœํ™˜๊ฒฝ ์„ธํƒ๋ณผ                                                                                                  Detergent

        GreenWashBall์€
      . GreenWashBall์€ ์„ธ์ œ๊ฐ€ ํ•„์š”์—†์ด ๊ทธ๋ƒฅ ์„ธํƒ๋ฌผ๊ณผ ํ•จ๊ป˜ ์„ธํƒ๊ธฐ์— ๋˜์ ธ๋„ฃ๊ธฐ๋งŒ ํ•˜๋Š”๊ฒƒ์œผ๋กœ๋„ ์„ธํƒ์ด๋˜๋Š” ํš๊ธฐ์ ์ธ ์ƒํ’ˆ
       [์œ ์‚ฌํ•œ ์ œํ’ˆ์œผ๋กœ the Miracle II Ball, the Laundry Solution Ball,the Mystic Wonder Laundry Ball ๋“ฑ์ด ์žˆ์Œ]


                                                                  The GreenWashBall is a device that you toss into the washing
                                                                  machine to clean your dirty laundry in place of detergent. An
                                                                  innovative concept, but not the first of its kind - โ€œlaundry ballsโ€
                                                                  like the GreenWashBall are abundant, including the Miracle II
                                                                  Ball, the Laundry Solution ball, and the Mystic Wonder Laundry
                                                                  Ball. They are supposedly popular in Europe and the laundry
                                                                  ball industry is hoping to gain popularity in the U.S. Completely
                                                                  cutting the use of detergent is enticing from both ecological and
                                                                  economic standpoints, but how exactly does the
                                                                  GreenWashBall work, and can it up to its claims?

                                                                  Laundry balls seem to inspire skepticism. I speculate that this is
                                                                  for two reasons. One, they tend to be sold through direct
                                                                  marketing, like catalogs, and multi-level marketing schemes
                                                                  where sellers recruit buyers and other sellers โ€” both mediums
                                                                  lend themselves to rackets. Two, the explanation of the
                                                                  technology involves some fuzzy chemistry involving everything
                                                                  from magnets to โ€œfar infrared rays.โ€

                                                                  This company could not have picked a worse name for a
                                                                  product that Consumer Reports decreed ineffective and
                                                                  Wikipedia desribes as โ€œpseudoscientificโ€ and a โ€œscam.โ€ The
                                                                  GreenWashBall ($39.99) is filled with โ€œantibacterial ceramicsโ€
                                                                  that emit OH- ions, or hydroxides, and O2- ions, or dioxides,
                                                                  according to Michael Bitton of the GreenWashBall Team. The
                                                                  OH- ions have โ€œstrong sterilization capabilityโ€ and the O2- ions
                                                                  have the โ€œcapability of decomposing organizing matters and
                                                                  deodorizing scents by being attached to oxidation reacting
                                                                  intermediates.โ€ Both ions โ€œdestroy cell membranes of bacteria.โ€

                                                                  [inhabitat]


Copyright ยฉ Flacebo Corp. All Rights Reserved         17
โ€œ ๋ฏธ๋ž˜ ์‚ฌ์—…๊ธฐํšŒ ๋ฐœ๊ตด ๋ฐ ๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“ ๋ฒค์น˜๋งˆํ‚น ์—…๋ฌด๋ฅผ ๊ธ€๋กœ๋ฒŒ ํŠธ๋ Œ๋“œ ์ „๋ฌธ๊ฐ€๋“ค์—๊ฒŒ ์•„์›ƒ์†Œ์‹ฑ ํ•˜์‹ญ์‹œ์š” ! โ€


                                                       ์—ฐ๊ฐ„ Membership ์„œ๋น„์Šค ๋‚ด์—ญ

                                                      ๋ณด๊ณ ์„œ ์„œ๋น„์Šค : Monthly Trend Report ๋งค์›” ์ œ๊ณต (๊ตญ๋ฌธ PDF ํฌ๋งท)
                                                      ์ด๋ฉ”์ผ ์„œ๋น„์Šค : E-mail Daily Report ๋งค์ผ ์ œ๊ณต (์˜๋ฌธ ์ด๋ฉ”์ผ ํฌ๋งท)

                                                       ์—ฐ๊ฐ„ Membership ๊ฐ€๊ฒฉ
                                                                                                                            18

                                                      ๋ฒ ํƒ€๊ธฐ๊ฐ„ ํ• ์ธ๊ฐ€๊ฒฉ : 1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๋งˆ๊ฐ)
                                                      ์—ฐ๊ฐ„ ๊ธฐ์—… ๋ฉค๋ฒ„์‰ฝ : 1๋…„ 240๋งŒ์› (5์ธ ๋ผ์ด์„ผ์Šค ๊ธฐ์ค€ - 2009๋…„ ๋ถ€ํ„ฐ)
                                                      ์—ฐ๊ฐ„ ๊ฐœ์ธ ๋ฉค๋จธ์‰ฝ : 1๋…„ 30๋งŒ์› (์€ํ–‰์ด์ฒด, ์‹ ์šฉ์นด๋“œ ๋ถˆ๊ฐ€)

                                                       ๊ฐ€์ž… ๋ฐ ๊ตฌ๋…๋ฌธ์˜

                                                      ๋‹ด๋‹น์ž ์—ฐ๋ฝ์ฒ˜ : trendbird@gmail.com / 010-6787-9704




                                                                                          December.2008 Edition

  . Visit our Website - http://www.trendbird.co.kr/                                  TRENDBIRD Monthly Report
                                                                                     (Future Trend Research & Consulting)

                                                                                     โ€ข Publisher : Flacebo Corp.
                                                                                     โ€ข E-mail : trendbird@gmail.com
                                                                                     โ€ข Phone : 82-31-711-9704
Copyright ยฉ Flacebo Corp. All Rights Reserved                                        โ€ข Address : ๊ฒฝ๊ธฐ๋„ ์„ฑ๋‚จ์‹œ ๋ถ„๋‹น๊ตฌ ์ˆ˜๋‚ด๋™
                                                                                                 5-2 ๋ณด๋ณด์ŠคB/D 27F 2714ํ˜ธ
Copyright ยฉ Flacebo Corp. All Rights Reserved ์žˆ์œผ๋ฉฐ ๋ถˆ๋ฒ•์ ์ธ ์žฌ๊ฐ€๊ณต ๋ฐ ์œ ํฌ๋ฅผ ๊ธˆ์ง€ํ•ฉ๋‹ˆ๋‹ค.
 ๋ชจ๋“  ์ปจํ…์ธ ์˜ ์ €์ž‘๊ถŒ์€ ํ”Œ๋ผ์‹œ๋ณด์‚ฌ์—
                                                                  18

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  • 1. MONTHLY TREND REPORT_Sample (Future Business Opportunities) +80 Page / Month . 2008๋…„ 11์›”1์ผ~11์›”30์ผ๊นŒ์ง€ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ ํฌ์ฐฉ๋œ ๋ฏธ๋ž˜ ํŠธ๋ Œ๋“œ ๋ฐ ์‚ฌ์—… ๊ธฐํšŒ ์ž…๋‹ˆ๋‹ค. December.2008 Edition Visit Our Website : http://www.trendbird.co.kr/ Contact Us : trendbird@gmail.com / 82-31-711-9704 Copyright ยฉ Flacebo Corp. All Rights Reserved 1
  • 2. TRENDBIRD (Future Business Opportunities ?) ํŠธ๋ Œ๋“œ๋ฒ„๋“œ ์„œ๋น„์Šค ๊ฐœ์š” ๋ฐ ๋ฐฉ๋ฒ•๋ก  Service Concept โ€“ํŠธ๋ Œ๋“œ๋ฒ„๋“œ ์„œ๋น„์Šค ์ปจ์…‰ ๋ฐ ๊ฐœ์š” TRENDBIRD (Global Trends + Early Bird)๋Š” ๋ถ„์•ผ๋ณ„ ์ „๋ฌธ๊ฐ€๋“ค์ด ํ•ด์™ธ์˜ ํ•ต์‹ฌ์ ์ธ ์‹ ๊ทœ์‚ฌ์—… ๋ฐ ๋ฏธ๋ž˜๋™ํ–ฅ ์ •๋ณด๋ฅผ Bird) ๊ธ€๋กœ๋ฒŒ์‹œ์žฅ๊ณผ ์‹œ์ฐจ์—†์ด ์ œ๊ณตํ•˜์—ฌ, ๋ฏธ๋ž˜์˜ ์‚ฌ์—…๊ธฐํšŒ ์ ์‹œ์— ํฌ์ฐฉํ• ์ˆ˜ ์žˆ๋„๋ก ์กฐ๋ ฅํ•˜๋Š” ํŠธ๋ Œ๋“œ ์ •๋ณด ๋ฐ ์ปจ์„คํŒ… ์„œ๋น„์Šค ์ž…๋‹ˆ๋‹ค. ์‚ฌ์—…๊ธฐํšŒ๋ฅผ Service Scope & Method โ€“์„œ๋น„์Šค ๋ฒ”์œ„ ๋ฐ ๋ฐฉ๋ฒ•๋ก  Product & Service Trend Analyst Group (Sector Experts) ์›น์„œ๋น„์Šค (Web) ๋ฆฌํฌํŠธ์„œ๋น„์Šค (Report) ์ปจ์„คํŒ…์„œ๋น„์Šค (Research) Filtered by Experts TREND Database (+1,300 Items) Soruced by Crowds Daily Updates (+7 items) Monthly Report (+80 pages) Market Research e-mail & RSS Service Industry Focus Reoprt Benchmarking Premium Membership Annual Insight Report Overseas Marketing Crowdsourcing (Social Trend Spotting) Sector & Scope (Convergence) BUSINESS. TECHNOLOGY. INVESTING. DESIGN. PRODUCT. ๊ฒฝ์˜์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…, ์‹ ๊ธฐ์ˆ , ๊ณผํ•™, ๋ชจ๋ฐ”์ผ, ๊ฒฝ์ œ, ํˆฌ์ž, ๋ฒค์ฒ˜์บํ”ผํƒˆ, ๋””์ž์ธ, ๊ฑด์ถ•, ํŒจ์…˜, ์‹ ์ œํ’ˆ, ์‹ ๊ทœ์„œ๋น„์Šค, ๋งˆ์ผ€ํŒ…, ๊ด‘๊ณ , IT, ์ธํ„ฐ๋„ท, ๋Œ€์ฒด์—๋„ˆ์ง€, ๋กœ๋ณดํ‹ฑ์Šค, ๋ฒค์ฒ˜ ํˆฌ์ž์œ ์น˜, Funding, ๋””์ž์ธ์ƒํ’ˆ, ์ž๋™์ฐจ ์•„์ด๋””์–ด ์ œํ’ˆ, ๋””์ž์ธ ์—”ํ„ฐ,๊ฒŒ์ž„, Bio ๋“ฑ ๊ฐ€์ƒํ˜„์‹ค, ๋””์Šคํ”Œ๋ ˆ์ด ๋“ฑ M&A, IPO, Valuation ๋“ฑ ์ปจ์…‰๋””์ž์ธ, ์ธํ…Œ๋ฆฌ์–ด ๋“ฑ ์ƒํ’ˆ ๋“ฑ Copyright ยฉ Flacebo Corp. All Rights Reserved 2
  • 3. Positioning, Differentiator and Customer Value ํฌ์ง€์…”๋‹, ์ฐจ๋ณ„์„ฑ ๊ทธ๋ฆฌ๊ณ  ๊ณ ๊ฐ๊ฐ€์น˜ Positioning and Advantages โ€“ ํฌ์ง€์…”๋‹, ๊ฒฝ์Ÿ์šฐ์œ„ ์š”์†Œ ํฌ์ง€์…”๋‹, TREND Report Service ์ •๋ณด์˜์†๋„ ๋ณด๊ณ ์„œ์˜ ์„ฑ๊ฒฉ ๋ฐ ๋ถ„์„ ๋ถ„์•ผ ์–ธ์–ด ๊ฐ€๊ฒฉ ํ•ด์™ธ ์‹œ์žฅ์กฐ์‚ฌ ๊ธฐ๊ด€ Report 6๊ฐœ์›”~1๋…„ โ€ข IT ์ค‘์‹ฌ์˜ In-depth ๋ถ„์„ ์˜๋ฌธ ํ‰๊ท  ๊ถŒ๋‹น (Gartner, Forrester, IDC ๋“ฑ) (IT์ค‘์‹ฌ์˜ ํŠน์ •๋ถ„์•ผ์— ๋Œ€ํ•œ ํ†ต๊ณ„๋ถ„์„) 100๋งŒ์› ์ด์ƒ ํ•ด์™ธ Trend Site Report ๊ฐ€์žฅ ๋น ๋ฆ„ โ€ข ์‹ ๊ทœ ์‚ฌ์—…/ ์„œ๋น„์Šค / ์‹œ์žฅ ์˜๋ฌธ ํ‰๊ท  ๊ถŒ๋‹น (TrendWatching, TrendHunter ๋“ฑ) (์‹ ์‚ฌ์—…, ์‹ ์‹œ์žฅ, ๋ผ์ดํ”„์Šคํƒ€์ผ ๋“ฑ 100๋งŒ์› ์ด์ƒ ๋‹ค์–‘ํ•œ ๋ถ„์•ผ์˜ Trend ๋ถ„์„) TRENDBIRD Monthly Report ! ํ•ด์™ธ์ •๋ณด์™€ โ€ข ํ•ด์™ธ ์‹ ๊ทœ ์‚ฌ์—…์•„์ดํ…œ ๋ฐ ์‹œ์žฅ ๊ตญ๋ฌธ/ ์—ฐ๊ฐ„ ๊ณ„์•ฝ์‹œ ์‹œ์ฐจ ์—†์Œ (์‹ ์‚ฌ์—…, ์‹ ๊ธฐ์ˆ , ํˆฌ์ž, ๋””์ž์ธ, ์‹ ์ œํ’ˆ, ์˜๋ฌธ ์›” 10๋งŒ์› ๋ผ์ดํ”„์Šคํƒ€์ผ๋“ฑ ๋‹ค์–‘ํ•œ ์‚ฌ์—…์•„์ดํ…œ) (2008๋…„ ๊ธฐ์ค€) ๊ตญ๋‚ด ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ Report 6๊ฐœ์›”~1๋…„ โ€ข ๊ฒฝ์ œ, ๊ฒฝ์˜ ์ค‘์‹ฌ ๋ฌด๋ฃŒ ๊ตญ๋ฌธ ๋ฌด๋ฃŒ (์‚ผ์„ฑ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ, LG๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ ๋“ฑ) (๊ฒฝ์ œ์ค‘์‹ฌ์˜ ์‚ฌํšŒ ํ˜„์ƒ ๋ถ„์„) Differenitator and Customer Value โ€“ ์ฐจ๋ณ„์„ฑ ๊ทธ๋ฆฌ๊ณ , ๊ณ ๊ฐ๊ฐ€์น˜ ๊ทธ๋ฆฌ๊ณ , ํ˜„์žฌ ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ๋Š” ํ•˜๋ฃจ์—๋„ ์ˆ˜๋ฐฑ๊ฐœ ์”ฉ์˜ ์ƒˆ๋กœ์šด ์‹ ๊ธฐ์ˆ  ๋ฐ ํ˜์‹ ์„ ํ†ตํ•œ ์ƒˆ๋กœ์šด ๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“) Global Market (๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“ ๋น„์ฆˆ๋‹ˆ์Šค ๊ธฐํšŒ์™€ ์•„์ด๋””์–ด ์ƒํ’ˆ ๋ฐ ์„œ๋น„์Šค ๋“ค์ด ์Ÿ์•„์ ธ ๋‚˜์˜ค๊ณ  ์žˆ์ง€๋งŒ, ๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น) Benchmarking (๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น ๊ตญ๋‚ด์˜ ์–ธ๋ก ๊ณผ ๊ฒฝ์ œ์—ฐ๊ตฌ์†Œ์—์„œ ๋ฐœํ–‰ํ•˜๋Š” ์‹œ์žฅ์กฐ์‚ฌ ๋ณด๊ณ ์„œ๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ๊ณผ 6๊ฐœ์›”~1๋…„ ์˜ ์‹œ์ฐจ๋ฅผ ๊ฐ€์ ธ ์‹ ์†ํ•œ ์‚ฌ์—…๋ฐœ๊ตด ๋ฐ ์‹คํ–‰์˜ ๊ด€์ ์—์„œ ์œ ์šฉ์„ฑ์ด ๋–จ์–ด์ง‘๋‹ˆ๋‹ค. ์„ ์ง„์‚ฌ๋ก€ ๋ถ„์„) Best Practice (์„ ์ง„์‚ฌ๋ก€ ๋ถ„์„ TRENDBIRD ์„œ๋น„์Šค๋Š” ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ์—์„œ์˜ ๋ฒค์น˜๋งˆํ‚น ๋ฐ ์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด ํฌ์ปค์Šค๋กœ ํ•ด์™ธ ๋ฐœ๊ตด์˜ ์‹ ์†/์‹ค์งˆ์  ์ •๋ณด) Agile & Practical (์‹ ์† ์‹ค์งˆ์  ์ •๋ณด ์‹ ์† ์‹œ์žฅ๊ณผ ์‹œ์ฐจ์—†์ด Daily Base๋กœ ์‹ ์†ํ•˜๊ณ  ์ง๊ด€์ ์ธ ํ•ด์™ธ๋™ํ–ฅ ์ •๋ณด๋ฅผ ์ œ๊ณตํ•˜์—ฌ, ์ƒˆ๋กœ์šด ์‚ฌ์—…๊ธฐํšŒ๋ฅผ ์ ์‹œ์— ํฌ์ฐฉ / ์‹คํ–‰ํ• ์ˆ˜ ์žˆ๋Š” ์‹ค์งˆ์ ์ด๊ณ  ์ง๊ด€์  ์ •๋ณด ์ œ๊ณตํ•ฉ๋‹ˆ๋‹ค. ์ •๋ณด๋ฅผ ์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด) New Business Idea (์‹ ๊ทœ์‚ฌ์—… ๋ฐœ๊ตด Copyright ยฉ Flacebo Corp. All Rights Reserved 3
  • 4. TRENDBIRD Reference & Client ํ•ด์™ธ ์œ ์ˆ˜ ๊ธฐ๊ด€์˜ ์ถ”์ฒœ, ๊ทธ๋ฆฌ๊ณ  ๊ธฐ์—… ํด๋ผ์ด์–ธํŠธ Reference in the World โ€“์„ธ๊ณ„์ ์ธ ํŠธ๋ Œ๋“œ ๋ถ„์„๊ธฐ๊ด€์˜ ์ถ”์ฒœ ์„ธ๊ณ„์ ์ธ ์†Œ๋น„์ž ํŠธ๋ Œ๋“œ ๋ถ„์„ ๊ธฐ๊ด€์ธ Trendwatching Trendwatching์˜ 2008๋…„ 7์›” ๋ฐœํ–‰ ํŠธ๋ Œ๋“œ ๋ถ„์„ ๋ณด๊ณ ์„œ์—์„œ, TRENDBIRD๋ฅผ TRENDBIRD TrendHuter, TechCrunch, Springwise, psfk ๋“ฑ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ๋ถ„์•ผ๋ณ„ ํŠธ๋ Œ๋“œ ์„œ๋น„์Šค๋“ค๊ณผ ํ•จ๊ป˜ ๋ฏธ๋ž˜ ๋น„์ฆˆ๋‹ˆ์Šค ์•„์ด๋””์–ด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ๋Š” ์œ ์šฉํ•œ ์ปจํ…์ธ  ์„œ๋น„์Šค๋กœ ์†Œ๊ฐœํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. Local Client List โ€“๋Œ€ํ‘œ ๊ธฐ์—… ํด๋ผ์ด์–ธํŠธ Telco Enterprise Financial Global IT Portal Venture Consulting Copyright ยฉ Flacebo Corp. All Rights Reserved 4
  • 5. TRENDBIRD Web Service (http://www.trendbird.co.kr) ์›น์„œ๋น„์Šค ์†Œ๊ฐœ ๋ฐ ์‚ฌ์šฉ์ž ๊ฐ€์ด๋“œ ๋ฐฉ๋ฌธ์ž ๋ฐ ์ปจํ…์ธ  Click to Contents View โ€ข ์ด ๋ฐฉ๋ฌธ์ž : + 25 ๋งŒ๋ช… โ€ข ์›” ๋ฐฉ๋ฌธ์ž : + 40,000 ๋ช… โ€ข ์ผ ๋ฐฉ๋ฌธ์ž : + 2,000 ๋ช… โ€ข RSS/e-mail : + 1,700 ๋ช… โ€ข ์ด ์ปจํ…์ธ  : + 1,300 item โ€ข ์›” ์ปจํ…์ธ  : + 150 item โ€ข ์ผ ์ปจํ…์ธ  : + 7~8 item ๊ตญ๊ฐ€๋ณ„ ๋ฐฉ๋ฌธ์ž โ€ข ๋ฐฉ๋ฌธ์ž ๊ตญ๊ฐ€ : ์ด 142๊ฐœ๊ตญ โ€ข ํ•ด์™ธ ๋ฐฉ๋ฌธ์ž : 65% โ€ข ๊ตญ๋‚ด ๋ฐฉ๋ฌธ์ž : 35% Copyright ยฉ Flacebo Corp. All Rights Reserved 5
  • 6. Trend Report - Format & User Guide ํŠธ๋ Œ๋“œ ๋ณด๊ณ ์„œ ํ˜•์‹ ๋ฐ ์‚ฌ์šฉ์ž ๊ฐ€์ด๋“œ ๋ฉ”์ธ ์นดํ…Œ๊ณ ๋ฆฌ ์˜๋ฌธ ์›์ œ์™€ ๋ณธ๋ฌธ ๋งํฌ (ํด๋ฆญํ•˜๋ฉด ์ „๋ฌธ์˜ ๊ธฐ์‚ฌ ๋งํฌ) ์„œ๋ธŒ ์นดํ…Œ๊ณ ๋ฆฌ PDF ๋˜๋Š” PPT ์›๋ฌธ ์ „์ฒด ๋ณด๊ณ ์„œ ๋‹ค์šด๋กœ๋“œ ๋งํฌ ๋ณธ๋ฌธ์˜ ํ•ต์‹ฌ๋‚ด์šฉ ์„œ๋จธ๋ฆฌ ํ—ค๋“œ๋ผ์ธ ๊ด€๋ จ ์ด๋ฏธ์ง€ ๋ฐ ์‚ฌ์ง„ ์ •๋ณด ์›๋ฌธ ์ปจํ…์ธ  Summary ๋ณธ๋ฌธ๋‚ด ํ…์ŠคํŠธ์˜ ์ƒ์„ธ์ •๋ณด ๋งํฌ ํ•ด๋‹น ๊ธฐ์—…์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด ์›๋ฌธ ์ปจํ…์ธ  ์†Œ์Šค ๋งํฌ Copyright ยฉ Flacebo Corp. All Rights Reserved 6
  • 7. Be a Subscriber & Client ! ์„œ๋น„์Šค ๋‚ด์šฉ, ๊ฐ€๊ฒฉ ๋ฐ Membership ์˜ต์…˜ Service Detail โ€“ ํŠธ๋ Œ๋“œ ๋ถ„์„ ์„œ๋น„์Šค ์ข…๋ฅ˜, ๋‚ด์šฉ ๋ฐ ๊ฐ€๊ฒฉ ์ข…๋ฅ˜, 1. ์›น ์„œ๋น„์Šค : Web Service (http://www.trendbird.co.kr) Website Membership Daily Updates (+7items) : Daily Basis๋กœ ๋งค์ผ + 7๊ฐœ์˜ Trend ๋ฐ Business Item ์—…๋ฐ์ดํŠธ Price : E-mail & RSS Service : ๋งค์ผ ์•„์นจ e-mail ํ˜น์€ RSS๋ฅผ ํ†ตํ•ด Daily Update ์†ก๋ถ€ Premium Membership : ์›น์„œ๋น„์Šค ๋ฐ email ์„œ๋น„์Šค๋Š” ํ–ฅํ›„ ๋ฉค๋ฒ„์‰ฝ ๋ฒ ์ด์Šค๋กœ ์ „ํ™˜ ์ถ”ํ›„ ๊ณต์ง€ . 2. ๋ ˆํฌํŠธ ์„œ๋น„์Šค : Trend Analysis Report Monthly Report : ์—ฐ๊ฐ„๊ณ„์•ฝ์‹œ Monthly Trend Report : Monthly Basis๋กœ ๋งค์›” ์ฒซ์งธ์ฃผ +70 ํŽ˜์ด์ง€์˜ ๋ถ„์„๋ณด๊ณ ์„œ ๋ฐœํ–‰ ์›” 10๋งŒ์› Quarterly Sector Report : ๋งค ๋ถ„๊ธฐ๋ณ„ ๊ฐœ๋ณ„ ์นดํ…Œ๊ณ ๋ฆฌ ์ •๋ณด๋งŒ ์„ ๋ณ„๋œ ๋ถ„์•ผ๋ณ„ ๋ถ„์„๋ณด๊ณ ์„œ ๋ฐœํ–‰ Annual Insight Report : ์—ฐ๊ฐ„ ๋‹จ์œ„๋กœ 1๋…„๊ฐ„ ์ˆ˜์ง‘/๋ถ„์„/์ •์ œ๋œ ๋‚ด์šฉ์˜ Insight ๋ณด๊ณ ์„œ ๋ฐœํ–‰ (08๋…„ 12์›”๊นŒ์ง€) ์„œ๋น„์Šค ๋‚ด์šฉ 3. ๋ฆฌ์„œ์น˜ & ์ปจ์„คํŒ… ์„œ๋น„์Šค : Research & Consulting Service Base Price : Market Research : ํ•ด์™ธ ์‹œ์žฅ์— ๋Œ€ํ•œ ์‹œ์žฅ / ์ˆ˜์š” / ๊ฒฝ์Ÿํ™˜๊ฒฝ ๋ถ„์„ ์„œ๋น„์Šค 1,000๋งŒ์› ๋ถ€ํ„ฐ~ Benchmarking : ํ•ด๋‹น ์—…์ข…๊ณผ ๊ด€๋ จ๋œ ํ•ด์™ธ ์„ ๋„ ๊ธฐ์—… ๋ฐ ๊ฒฝ์Ÿ์‚ฌ ๋ฒค์น˜๋งˆํ‚น ์„œ๋น„์Šค Overseas Marketing : ํ•ด์™ธ ์‹œ์žฅ ์ง„์ถœ์— ๊ด€ํ•œ ํˆฌ์ž ์œ ์น˜, ๋งˆ์ผ€ํŒ… ๋ฐ ์ œํœด ํ˜‘๋ ฅ์‚ฌ ๋ฐœ๊ตด ์„œ๋น„์Šค Membership Pricing โ€“ ๋ฉค๋ฒ„์‰ฝ ์˜ต์…˜ ๋ฐ ๊ฐ€๊ฒฉ ์—ฐ๊ฐ„ Membership ์„œ๋น„์Šค ๋‚ด์—ญ ์—ฐ๊ฐ„ Membership ๊ฐ€์ž…๋น„ ๋ณด๊ณ ์„œ ์„œ๋น„์Šค : Monthly Trend Report ๋งค์›” ์ œ๊ณต (์ด 12๊ถŒ) 1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๊นŒ์ง€) ๋ฒ ํƒ€๊ธฐ๊ฐ„ ํ• ์ธ๊ฐ€๊ฒฉ : 1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๊นŒ์ง€) ์ด๋ฉ”์ผ ์„œ๋น„์Šค : ์‚ฌ๋‚ด 5์ธ E-mail Daily Report ๋งค์ผ ์ œ๊ณต ์ •์ƒ ๋ฉค๋ฒ„์‰ฝ๊ฐ€๊ฒฉ : 1๋…„ - 240๋งŒ์› (5์ธ License ๊ธฐ์ค€), ๊ณ„์‚ฐ์„œ๋ฐœํ–‰ ์ธํ„ฐ๋„ท ์„œ๋น„์Šค : ์‚ฌ๋‚ด 5์ธ Website Database ์ ‘์† ID ์ œ๊ณต ๊ฐ€์ž… ๋ฐ ๊ตฌ๋…๋ฌธ์˜ : trendbird@gmail.com / 82-10-6787-9704 Copyright ยฉ Flacebo Corp. All Rights Reserved
  • 8. ๊ธ€๋กœ๋ฒŒ ๋ฆฌ๋”ฉ ๊ธฐ์—…๋“ค์˜ ๊ฒฝ์˜ํ˜์‹  ๋ฐ ์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…, ๋น„์ฆˆ๋‹ˆ์Šค ๋ชจ๋ธ, IN BUSINESS ๊ทธ๋ฆฌ๊ณ , ์‹œ์žฅ ์ ์œ ์œจ ๋ฐ ์„ฑ์žฅ ์ „๋ง ๋“ฑ์˜ ํ•ต์‹ฌ ์‚ฌ์—…์ •๋ณด ์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ๋ถ„์•ผ : ๊ฒฝ์˜์ „๋žต, ์‹ ๊ทœ์‚ฌ์—…, ์‹œ์žฅ์ „๋ง, ๋งˆ์ผ€ํŒ…, ๊ด‘๊ณ , IT, ์ธํ„ฐ๋„ท, ๋ชจ๋ฐ”์ผ, ์†Œ์…œ๋„คํŠธ์›, ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ๋“ฑ ํƒ€์ž„์ง€ ์„ ์ • ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ Top 50 2008๋…„ Top 10 MBA ์Šค์ฟจ โ€“ BusinessWeek ๋ฐฑ๋งŒ์žฅ์ž๋“ค๋งŒ์„ ์œ„ํ•œ ์†Œ์…œ ๋„คํŠธ์›Œํฌ 2008๋…„ 3๋ถ„๊ธฐ ์˜จ๋ผ์ธ ๊ด‘๊ณ  ๋งค์ถœ 59์–ต๋ถˆ ์˜ค๋ฐ”๋งˆ ์ •๋ถ€์˜ ๊ทธ๋ฆฐ ์—๋„ˆ์ง€ ์ •์ฑ… ๋ฏธ๋ž˜์˜ ๋ชจ๋ฐ”์ผ ๊ด‘๊ณ  ์‹œ์žฅ - 5๋Œ€ ์ „๋ง ํŒจํ‚ค์ง€ ์†Œํ”„ํŠธ์›จ์–ด ์‹œ๋Œ€์˜ ์ข…๋ง ํฌ๋ผ์šฐ๋“œ ์†Œ์‹ฑ์„ ํ™œ์šฉํ•œ ์˜์—…๋ง ๊ตฌ์ถ• ํ…”๋ ˆ์ฝค ๋น„์ฆˆ๋‹ˆ์Šค, ๋˜๋‹ค์‹œ ์œ„๊ธฐ์— ๋ด‰์ฐฉ ์†Œ์…œ ๋ฏธ๋””์— ๋Œ€ํ•œ ๋ฒ ์ŠคํŠธ ์„œ์  ๋ฆฌ์ŠคํŠธ ๋…ธํ‚ค์•„์˜ ์ฐธ์—ฌํ˜• ํœด๋Œ€ํฐ ๋””์ž์ธ ํ”„๋กœ์ ํŠธ JD Power์„ ์ •, ์ตœ๊ณ ์˜ ์Šค๋งˆํŠธํฐ์€ Apple์˜ iPhone ๋ฐ”์ด๋Ÿด ํŒจ์ŠคํŠธ ํ‘ธ๋“œ โ€“ ๋งฅ๋„๋„๋“œ ์žฌํŒฌ์˜ ์ƒˆ๋กœ์šด ์‹œ๋„ ์›น์บ ์„ ํ†ตํ•ด ์˜์‚ฌ์˜ ์ง„๋‹จ์„ ๋ฐ›์„์ˆ˜ ์žˆ๋Š” ์„œ๋น„์Šค Copyright ยฉ Flacebo Corp. All Rights Reserved 8
  • 9. Timeโ€™s 50 Best Inventions of 2008. [Business] ํƒ€์ž„์ง€ ์„ ์ • ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ Top 50 Innovation / Invention TIME์ง€๋Š” 2008๋…„ 50์œ„๋ฅผ ๋ฐœํ‘œ. 23andMeโ€ . TIME์ง€๋Š” ์˜ฌํ•ด์˜ ๋ฐœ๋ช…ํ’ˆ 2008๋…„ Top 50์œ„๋ฅผ ์„ ์ • ๋ฐœํ‘œ. ์˜ฌํ•ด์˜ 1์œ„๋Š” ๊ฐœ์ธ ์œ ์ „์ž ํ…Œ์ŠคํŠธ ์„œ๋น„์Šค์ธ โ€œ23andMeโ€๊ฐ€ ์ฐจ์ง€ [23andMe๋Š” ์ตœ์ดˆ๋กœ ๊ฐœ์ธ์˜ ์œ ์ „์ž ๋ถ„์„์„œ๋น„์Šค๋ฅผ ์‹œ์ž‘ํ–ˆ์œผ๋ฉฐ, ์ฐฝ์—…์ž๋Š” ๊ตฌ๊ธ€์˜ Sergay Brin๊ณผ ์•„๋‚ด์ธ Anne Wojociciki์ž„] Time Magazine has released their annual list of the 50 best inventions from 2008. Itโ€™s a great overview of recent innovation, and even if youโ€™re well versed in the field, something interesting should catch your eye. Although the ranking does not make a whole lot of sense (Hulu.com is at number 4, sandwiched between The Lunar Reconnaissance Orbiter and The Large Hadron Collider) - the selection overall is stellar. Start from the beginning here, or check out the complete list. [time] Invention of the Year (2008) 1. The Retail DNA Test 26. The Speedo LZR Racer 2. The Tesla Roadster 27. Bubble Photography 3. The Lunar Reconnaissance Orbiter 28. The Invisibility Cloak 4. Hulu.com 29. The 46th Mersenne Prime 5. The Large Hadron Collider 30. The Internet Of Things 6. The Global Seed Vault 31. Einstein's Fridge 7. The Chevy Volt 32. Facebook for Spies 8. Bullets That Shoot Bullets 33. Biomechanical Energy Harvester 9. The Orbital Internet 34. Made-in-Transit Packaging 10. The World's Fastest Computer 35. Airborne Wind Power 11. Green Crude 36. The New Ping-Pong Serve 12. Housing Funds 37. Smog-Eating Cement 13. The Memristor 38. The Baseball Instant Replay 14. The Bionic Hand 39. Enhanced Fingerprints 15. The Direct-to-Web Supervillain Musical 40. The Seven New Deadly Sins 16. The Dynamic Tower 41. The Peraves MonoTracer 17. The Mobile, Dexterous, Social Robot 42. Disemvoweling 18. The New Mars Rover 43. High-Tech Running Shoes 19. Montreal's Public Bike System 44. Sunscreen for Plants 20. The Everything Game 45. The Short Refinance 21. The Synthetic Organism 46. Aptera Electric Car 22. The Shadowless Skyscraper 47. Google's Floating Data Center 23. The Branded Candidate 48. The Time Eater Clock 24. Bionic Contacts 49. Sound-Enhanced Food 25. Thin-Film Solar Panels 50. A Camera For the Blind Copyright ยฉ Flacebo Corp. All Rights Reserved 9
  • 10. ๊ธ€๋กœ๋ฒŒ ์ฒจ๋‹จ ๊ธฐ์—…๋“ค์˜ ํ˜์‹  ๊ธฐ์ˆ , ์ฒจ๋‹จ ์‹ ์ œํ’ˆ ๋ฐ IN TECHNOLOGY ์›์ฒœ๊ธฐ์ˆ  ๋“ฑ์˜ ํ•ต์‹ฌ ๊ธฐ์ˆ /๊ณผํ•™ ํŠธ๋ Œ๋“œ ์ •๋ณด ์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ๋ถ„์•ผ : ์‹ ๊ธฐ์ˆ , ๊ณผํ•™, ๋ชจ๋ฐ”์ผ, ๋Œ€์ฒด์—๋„ˆ์ง€, ๋กœ๋ณดํ‹ฑ์Šค, ๊ฐ€์ƒํ˜„์‹ค, ๋””์Šคํ”Œ๋ ˆ์ด, ๋ฐ”์ด์˜ค / ๋‚˜๋…ธํ…Œํฌ ๋“ฑ ํ•„๋ฆฝ์Šค, ์ตœ์ฒจ๋‹จ์˜ ์ง€๋Šฅํ˜• ์•Œ์•ฝ iPill ์ถœ์‹œ ์Œ์„ฑ์ธ์‹ ๊ธฐ๋ฐ˜ ๋ชจ๋ฐ”์ผ ๊ฒ€์ƒ‰์—”์ง„ ์ฐจ๋Ÿ‰ ์ฃผ๋ณ€ 360๋„๋ฅผ ๋ณด์—ฌ์ฃผ๋Š” ์ฐจ๋Ÿ‰ ์นด๋ฉ”๋ผ ๊ธฐ์ˆ  ๋ฌผ์— ์ –์ง€์•Š๋Š” ์ƒˆ๋กœ์šด ๋‚˜๋…ธ ์„ฌ์œ  ๋…ธ๋…„์ธต์„ ์œ„ํ•œ ๋ณดํ–‰๋ณด์กฐ ์žฅ๋น„ CNN, ํ™€๋กœ๊ทธ๋žจ ๊ธฐ๋ฐ˜์˜ ์‹ ๊ฐœ๋… ๋ฐฉ์†ก์‹œ์Šคํ…œ ํฐ์นด๋กœ ์‚ฌ์ง„์„ ์ฐ์œผ๋ฉด ๊ด€๋ จ ์ œํ’ˆ ์ •๋ณด์™€ ์—ฐ๊ฒฐ ํƒœ์–‘๋ฐœ์ „์œผ๋กœ ํ•ญํ•ดํ•˜๋Š” ํ™”๋ฌผ์„  ํ„ฐ์น˜ํŒจ๋“œ๋ฅผ ์ด์šฉํ•œ ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ์ฃผ๋ฌธ์‹œ์Šคํ…œ LCD์™€ ํ‚ค๋ณด๋“œ๋ฅผ ๊ฐ–์ถ˜ ๋ฏธ๋ž˜ํ˜• ์‹ ์šฉ์นด๋“œ ํ•ญ๊ณต๊ธฐ ํƒ‘์Šน๊ถŒ์ด ํœด๋Œ€ํฐ ์†์œผ๋กœ ํ™”๋ฌผ์šด์†ก์„ ํš๊ธฐ์ ์œผ๋กœ ๊ฐœ์„ ์‹œํ‚จ HP์˜ ์†”๋ฃจ์…˜ ๋ฌธ์ž๋ฉ”์„ธ์ง€๋กœ ๋…ธํŠธ๋ถ์„ ์ œ์–ดํ•˜๋Š” ๋ณด์•ˆ๊ธฐ์ˆ  ์œ ํŠœ๋ธŒ์˜ ๊ณ ํ’ˆ์งˆ HD๊ธ‰ ์ธํ„ฐ๋„ท ๋™์˜์ƒ ์„œ๋น„์Šค Copyright ยฉ Flacebo Corp. All Rights Reserved
  • 11. Philips develop โ€œIntelligent Pillโ€ - iPill. [Technology] ํ•„๋ฆฝ์Šค, ์ตœ์ฒจ๋‹จ์˜ ์ง€๋Šฅํ˜• ์•Œ์•ฝ iPill ์ถœ์‹œ Healthcare iPillโ€ . Philips ์—ฐ๊ตฌ์†Œ๋Š” ์†Œํ™”๊ธฐ๊ณ„ ์งˆํ™˜์น˜๋ฃŒ๋ฅผ ๋ชฉํ‘œ๋กœ ๋ฌด์„ ์†ก์‹ ๊ธฐ์™€ ํ”„๋กœ์„ธ์„œ๊ฐ€ ํƒ‘์ œ๋œ ์ƒˆ๋กœ์šด ์ง€๋Šฅํ˜• ์•Œ์•ฝ ๊ธฐ์ˆ ์ธ โ€œiPillโ€ ๋ฐœํ‘œ [iPill์€ ๋น„ํƒ€๋ฏผ์ œ ์บก์Šํฌ๊ธฐ๋กœ ์‚ผํ‚จ ํ›„์— ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์†Œํ™”๊ธฐ๊ณ„๋ฅผ ํ†ต๊ณผํ•˜๋ฉด์„œ ์ง์ ‘ ์•ฝ๋ฌผ์„ ํˆฌ์—ฌํ• ์ˆ˜ ์žˆ๋Š” ๊ธฐ๋Šฅ์ด ์žˆ์Œ] Philips Research will announce its new intelligent pill technology quot;iPillquot;, targeted at assisting drug development and enabling new therapies for debilitating and life-threatening digestive tract disorders such as Crohn's disease, colitis and colon cancer. Philips' smart pill is the same size as the camera pill, the iPill has a wireless transmitter, but it plays no tunes. Instead, it sends dispatches about the temperature and acidity of its surroundings to an outside receiver as it travels through the GI tract over the course of a day or two. The acidity, measured by pH, of the gut decreases as the pill gets further from the stomach and that allows researchers to pinpoint the place where the drug is needed. The multivitamin-size quot;intelligent pillquot; also has a microprocessor in it, which is designed to release its cargo of medicine at the specific spot in the gastrointestinal (GI) tract where it will do the most good, sparing the rest of the body from unnecessary exposure to the drug. iPill might make its commercial debut as a research tool for drug developers, at a cost of as much as $1,000 a pill. The cost could come down to about $10 if thousands of people were taking iPills every day. [newlaunches] Copyright ยฉ Flacebo Corp. All Rights Reserved 11
  • 12. ๊ธ€๋กœ๋ฒŒ ๊ฒฝ์ œํ™˜๊ฒฝ ๋ณ€ํ™”์™€ ๋ฒค์ฒ˜ ํˆฌ์ž ๋™ํ–ฅ, ์‹ค์  ๋ถ„์„, ์œ ๋ง ์‹ ์ƒ ๋ฒค์ฒ˜ IN INVESTING ๊ธฐ์—…๋“ค์˜ ํˆฌ์ž์œ ์น˜, M&A, IPO๋“ฑ์˜ ํ•ต์‹ฌ ํˆฌ์ž๋™ํ–ฅ ์ •๋ณด์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ๋ถ„์•ผ : ๊ฒฝ์ œ, ํˆฌ์ž, ๋ฒค์ฒ˜์บํ”ผํƒˆ, ๋ฒค์ฒ˜ ํˆฌ์ž์œ ์น˜, M&A, IPO, Valuation ๋“ฑ ๋ฆฝ์Šคํ‹ฑ์€ ๊ฒฝ๊ธฐ ์˜ˆ์ธก์˜ ์ธ๋””์ผ€์ดํ„ฐ์ธ๊ฐ€ ? ์Šคํƒ€๋ฒ…์Šค, 4๋ถ„๊ธฐ ์ˆœ์ด์ต 97% ๊ฐ์†Œ ์ „๊ธฐ ์Šคํฌ์ธ ์นด ํšŒ์‚ฌ Tesla, 4,000๋งŒ๋ถˆ ์ถ”๊ฐ€ ํˆฌ์ž์œ ์น˜ 4๋…„์ฐจ ์ธํ„ฐ๋„ท ๋ Œํ„ธ ์„œ๋น„์Šค, 2.5์–ต๋ถˆ์˜ ํˆฌ์ž ์œ ์น˜ 2009๋…„ ์ „์„ธ๊ณ„ ๋ฐ˜๋„์ฒด ๋งค์ถœ 5.6% ํ•˜๋ฝ ์ „๋ง ์ •์น˜๋ธ”๋กœ๊ทธ ํ—ˆํ•‘ํ„ดํฌ์ŠคํŠธ 1,500๋งŒ๋ถˆ ํˆฌ์ž์œ ์น˜ ํŒŒ๋‚˜์†Œ๋‹‰ ์‚ฐ์š” ์ธ์ˆ˜, ์ผ๋ณธ ์ตœ๋Œ€์—…์ฒด๋กœ ๋ถ€์ƒ Web 2.0 ๋ถ„์•ผ ๋ฒค์ฒ˜ํˆฌ์ž, 3๋ถ„๊ธฐ์— ํ•˜๋ฝ์„ธ ํฌ๋ผ์šฐ๋“œ์†Œ์‹ฑ Cafepress, 830๋งŒ๋ถˆ ์ถ”๊ฐ€ ํˆฌ์ž์œ ์น˜ ํ”„๋ž‘์Šค ํƒœ์–‘๊ด‘ ์—…์ฒด, 2,600๋งŒ๋ถˆ ํˆฌ์ž์œ ์น˜ HP, ์˜ˆ์ƒ์™ธ์˜ ์‹ค์ ๋ฐœํ‘œ๋กœ ์ฃผ๊ฐ€ ํญ๋“ฑ ์†Œ์…œ๋„คํŠธ์›Œํฌ Multiply, 1์–ต๋ถˆ Valuation ์‚ฐ์ • ์‹œํŠธ๋ฆญ์Šค, ์˜ค๋””์˜ค ์ปจํผ๋Ÿฐ์Šค ์—…์ฒด 2,660๋งŒ๋ถˆ์— ์ธ์ˆ˜ EMC, ์ธ์ˆ˜ํ•œ 2ํšŒ์‚ฌ๋ฅผ ํ†ตํ•ฉํ•˜์—ฌ ์‹ ์ƒ ์žํšŒ์‚ฌ ์„ค๋ฆฝ Copyright ยฉ Flacebo Corp. All Rights Reserved
  • 13. Lipstick Indicates Economic Recession? [Investing] ๋ฆฝ์Šคํ‹ฑ์€ ๊ฒฝ๊ธฐ ์˜ˆ์ธก์˜ ์ธ๋””์ผ€์ดํ„ฐ์ธ๊ฐ€ ? Economy / Theory ์ด๋ก , . ์ผ๋ฐ˜์ ์œผ๋กœ ๊ฒฝ๊ธฐ๊ฐ€ ๋ถˆํ™ฉ์œผ๋กœ ์ ‘์–ด๋“ค๋•Œ ๊ฒฝ๊ธฐ๋ฅผ ์˜ˆ์ธกํ•˜๋Š” ์ˆ˜๋‹จ์œผ๋กœ ๋ฆฝ์Šคํ‹ฑ ์ด๋ก , ๋ฏธ๋‹ˆ์Šค์ปคํŠธ ์ด๋ก  ๋“ฑ์„ ์ธ๋””์ผ€์ดํ„ฐ๋กœ ์˜ˆ์ธก [์‹ค์ œ๋กœ ๊ฒฝ๊ธฐ์™€ ๋ฆฝ์Šคํ‹ฑ ๋งค์ถœ๊ณผ์˜ ์ƒ๊ด€๊ด€๊ณ„๋ฅผ ๋ถ„์„ํ•ด๋ณธ๊ฒฐ๊ณผ ๊ฒฝ๊ธฐ์นจ์ฒด๊ฐ€ ๋ณธ๊ฒฉํ™”๋œ ์ตœ๊ทผ ๋ช‡๋‹ฌ๋™์•ˆ ๋ฆฝ์Šคํ‹ฑ ๋งค์ถœ์ด 40% ์ฆ๊ฐ€] At a time when the economy is slowing down it offers an opportunity to validate some of the quirky economic theories like Lipstick Indicator. Do lipstick sell well when the economic depression deepens? Google trends answers โ€œYesโ€. Estรฉe Lauder Chairman Leonard Lauder reportedly coined the phrase โ€œlipstick indexโ€ after observing sales surges during 9/11 downturns. Why? People reach for affordable luxuries to feel better. The New York Times notes that in the last few months, lipstick sales have shot up 40% . Even in Indian markets lipstick sales are growing steadily at 20 % & in the case of luxury brands that have a smaller base, extending even into the triple digits. โ€œWomen always want to look beautiful, and whatโ€™s the easiest thing to buy? Lipstick. A tube of lipstick for $14.50 as compared to a shirt for $70,โ€ says Jennifer Barnett of Origins. Here is quick validation of other economic signs : When the economy fails, we booze more. Google trend answers โ€˜Noโ€™ . โ€œWe drink all the time! What changes is where we drink. We drink at home more and go out less โ€œ, says Marcia Mogelonsky, senior analyst at Mintel International. Skirt length theory or When times are good, womenโ€™s skirts get shorter; when times are bad, hemlines fall. The idea behind this theoretical trend is that people are carefree during booms and cautious during busts. Google trends again answers โ€˜Noโ€™ - as the search volume for โ€˜long skirtโ€™ , โ€™short skirtโ€™ & โ€˜mini skirtโ€™ bears no distinct seasonality pattern with recession . Nothing cures the hangover from a failing banks bailout and rising unemployment rates like a shiny new lipstick. [trendspotting] Copyright ยฉ Flacebo Corp. All Rights Reserved 13
  • 14. ๋ฏธ๋ž˜๋ฅผ ์˜ˆ๊ฒฌํ•ด๋ณผ์ˆ˜ ์žˆ๋Š” ์ƒ์ƒ๋ ฅ์ด ๊ฐ€๋“ํ•œ ์ปจ์…‰ ๋””์ž์ธ, IN DESIGN ๋””์ž์ธ ๊ณต๋ชจ์ „ ์ˆ˜์ƒ์ž‘ ๋“ฑ์˜ ๋ฏธ๋ž˜ ๋””์ž์ธ ๋™ํ–ฅ ์ •๋ณด ์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ๋ถ„์•ผ : ๋””์ž์ธ, ๊ฑด์ถ•, ์ปจ์…‰๋””์ž์ธ, ์ธํ…Œ๋ฆฌ์–ด, ์ž๋™์ฐจ๋””์ž์ธ, ํŒจ์…˜, ์‚ฐ์—…๋””์ž์ธ ๋“ฑ ๋ชฉ๋„๋ฆฌ ๋„๋งˆ๋ฑ€ ํ˜•ํƒœ์˜ ํƒœ์–‘์—ด ์ž๋™์ฐจ ๋‚ฉ์ž‘ํ•œ ์ „๊ตฌ - ๋ฐœ์ƒ์˜ ์ „ํ™˜ ! ํ™€๋กœ๊ทธ๋žจ ํญ์ฃฝ์œผ๋กœ ์ž๋™์ฐจ์˜ ์œ„์น˜๋ฅผ ์ฐพ๋Š”๋‹ค ? ์œ ๋ฐฉ์•” ์ˆ˜์ˆ ํ›„ ์—ฌ์„ฑ๋ฏธ๋ฅผ ๋ณต์›์‹œ์ผœ์ฃผ๋Š” ๋ณดํ˜•๋ฌผ ๋ฏธ๋ž˜์˜ ํ˜ธํ…” Top 10, 1์œ„๋Š” ํ•˜๋Š˜์„ ๋‚˜๋Š” ํ˜ธํ…” ๋ฏธ๋ž˜ํ˜• ์ธ์ฒด๊ณตํ•™์  ํœด๋Œ€ํฐ ์ปจ์…‰ - Nokia ์œ ์•„๋ฅผ ์œ„ํ•œ ๊ฐ„ํŽธํ•œ ์†๊ฐ€๋ฝํ˜• ์ฒด์˜จ๊ณ„ ๋ถˆํ™ฉ์—๋„ ๋„๋–ก์—†๋Š” ์• ์Šคํ„ด๋งˆํ‹ด์˜ ์Šˆํผ์นด ์œ ๋ฆฌ๋กœ ๋งŒ๋“  ํ•ธ๋“œํฐ ์ปจ์…‰ ๋””์ž์ธ ํƒ€์ด๋“œ ๋™๊ฒฝ 2008 ์ „์‹œ ์ž‘ํ’ˆ๋“ค ํ’๊ฒฝ์†Œ๋ฆฌ๋ฅผ ๋“ค๋ ค์ฃผ๋Š” ๋ฉ”์„ธ์ง• ๊ธฐ๊ธฐ ์ข…์ด๋กœ ๋งŒ๋“  ์นœํ™˜๊ฒฝ ๋ฌผ๋ณ‘ โ€“ 360 Paper Bottle ๋””์ž์ธ ์•„์ด๋””์–ด ? ์ž์—ฐ์— ๋‹ต์ด ์žˆ๋‹ค. ๋‘๊ฐœ์˜ ํˆฌ๋ช… LCD ์Šคํฌ๋ฆฐ ๋””์Šคํ”Œ๋ ˆ์ด Copyright ยฉ Flacebo Corp. All Rights Reserved
  • 15. The Solar Winged Helios Vehicle Concept. [Design] ๋ชฉ๋„๋ฆฌ ๋„๋งˆ๋ฑ€ ํ˜•ํƒœ์˜ ํƒœ์–‘์—ด ์ž๋™์ฐจ Transportation / Energy Helios๋Š” . ๊ทธ๋ฆฌ์Šค ์‹ ํ™”์— ๋‚˜์˜ค๋Š” ํƒœ์–‘์‹ ์˜ ์ด๋ฆ„์„ ๋ถ™์ธ Helios๋Š” ๊ด‘์ „์ง€ ํŒจ๋„์„ ์žฅ์ฐฉํ•˜์—ฌ ํƒœ์–‘์—๋„ˆ์ง€๋ฅผ ๋™๋ ฅ์œผ๋กœ ํ•˜๋Š” ์ž๋™์ฐจ ์ปจ์…‰ [๋…์ผ ์œ ํ•™์ค‘์ธ ํ•œ๊ตญ ๋””์ž์ด๋„ˆ ๊น€๊ตฌํ•œ์˜ ์ž‘ํ’ˆ์œผ๋กœ ์ธํ…Œ๋ฆฌ์–ด ๋ชจํ‹ฐ๋ธŒ ๋””์ž์ธ ์–ด์›Œ๋“œ 2008์—์„œ ์šฐ์Šน์„ ์ฐจ์ง€ํ•œ ์ž‘ํ’ˆ] Kim Gu-Hanโ€™s Helios concept car is unusual to say the least. Resembling some sort of frill necked lizard, the electric off-road vehicle has the unique ability to spread its solar panel wings to soak up the sunโ€™s energy. While in motion, the Helios is a sleek electric vehicle that is powered by solar energy, and when at rest it deploys a rather cool-looking fan that can absorb and store energy to power your house. Now thatโ€™s what we call inspired by nature Weโ€™ve seen some interesting concept vehicles here at Inhabitat, but we have never fathomed one modeled after a lizard. The Helios was inspired by reptiles that spread out their skin to control their temperature. The vehicleโ€™s expandable solar fan allows it to absorb solar energy over a large surface area while at rest. [inhabitat] Copyright ยฉ Flacebo Corp. All Rights Reserved 15
  • 16. ๋ฐœ์ƒ์˜ ์ „ํ™˜์„ ํ†ตํ•ด ํ˜์‹ ์„ ์ด๋ฃจ๋Š” ๊ธฐ๋ฐœํ•œ ์•„์ด๋””์–ด ์ƒํ’ˆ๊ณผ IN PRODUCT ์„ ๋„ ๊ธฐ์—…๋“ค์˜ ํŠน์ง•์ ์ธ ์‹ ๊ทœ ์ƒํ’ˆ ์ถœ์‹œ์— ๊ด€ํ•œ ์ •๋ณด ์ž…๋‹ˆ๋‹ค. ์ฃผ์š” ๋ถ„์•ผ : ์‹ ์ œํ’ˆ, ์‹ ๊ทœ์„œ๋น„์Šค, ์•„์ด๋””์–ด ์ƒํ’ˆ, ๋””์ž์ธ ์ƒํ’ˆ, ๊ธฐ๋ฐœํ•œ ์ œํ’ˆ ๋“ฑ ์„ธ์ œ์—†์ด ์„ธํƒํ•˜๋Š” ์นœํ™˜๊ฒฝ ์„ธํƒ๋ณผ ๋ถˆํ™ฉ๊ธฐ์˜ ํžˆํŠธ์ƒํ’ˆ : ์ด๋ฉ”์ผ์ „์šฉ ๋ชจ๋ฐ”์ผ ๊ธฐ๊ธฐ ํ”„๋ผ์ด๋ฒ„์‹œ๋ฅผ ์ง€์ผœ์ฃผ๋Š” DIYํ˜• ๋…๋ฆฝ๊ณต๊ฐ„ ํƒœ์–‘์—ด๋กœ ๊ตฌ๋™ํ•˜๋Š” ๋ฌด์„ ์ธํ„ฐ๋„ท ์ค‘๊ณ„๊ธฐ ์ผ๋ฐ˜์ธ๋“ค์˜ ์ฐธ์—ฌ๋กœ ์ƒ์‚ฐ๋˜๋Š” ์Œ๋ฃŒ์ˆ˜, ๋ผ๋ฉด ๊ตฌ๊ฐ• ์ •๋ฐ€์ดฌ์˜ ๊ธฐ๋Šฅ์ด ์žˆ๋Š” ์นซ์†” ์ฒœ์žฅ์„ ์šฐ์ฃผ๋กœ ๋งŒ๋“ค์–ด์ฃผ๋Š” ๊ฑฐ๋ถ์ด ์ดˆ์†Œํ˜• ํฌํ„ฐ๋ธ” ์—์Šคํ”„๋ ˆ์†Œ ๋ฉ”์ด์ปค ์–ด๋ฆฐ์ด๋ฅผ ์œ„ํ•œ ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ๋ชจํ„ฐ์‚ฌ์ดํด ํ†ต์ฆ์„ ์—†์• ์ฃผ๊ณ  ์ƒ์ฒ˜๋ฅผ ์น˜์œ ํ•˜๋Š” ํ”ผ๋ถ€ ํŒจ์น˜ ์ธํ…”์˜ ์ตœ์ฒจ๋‹จ ๊ฐ€์ •์šฉ ์˜๋ฃŒ์ง„๋‹จ๊ธฐ Copyright ยฉ Flacebo Corp. All Rights Reserved
  • 17. GreenWashBall - Wash Without Detergent. [Product] ์„ธ์ œ์—†์ด ์„ธํƒํ•˜๋Š” ์นœํ™˜๊ฒฝ ์„ธํƒ๋ณผ Detergent GreenWashBall์€ . GreenWashBall์€ ์„ธ์ œ๊ฐ€ ํ•„์š”์—†์ด ๊ทธ๋ƒฅ ์„ธํƒ๋ฌผ๊ณผ ํ•จ๊ป˜ ์„ธํƒ๊ธฐ์— ๋˜์ ธ๋„ฃ๊ธฐ๋งŒ ํ•˜๋Š”๊ฒƒ์œผ๋กœ๋„ ์„ธํƒ์ด๋˜๋Š” ํš๊ธฐ์ ์ธ ์ƒํ’ˆ [์œ ์‚ฌํ•œ ์ œํ’ˆ์œผ๋กœ the Miracle II Ball, the Laundry Solution Ball,the Mystic Wonder Laundry Ball ๋“ฑ์ด ์žˆ์Œ] The GreenWashBall is a device that you toss into the washing machine to clean your dirty laundry in place of detergent. An innovative concept, but not the first of its kind - โ€œlaundry ballsโ€ like the GreenWashBall are abundant, including the Miracle II Ball, the Laundry Solution ball, and the Mystic Wonder Laundry Ball. They are supposedly popular in Europe and the laundry ball industry is hoping to gain popularity in the U.S. Completely cutting the use of detergent is enticing from both ecological and economic standpoints, but how exactly does the GreenWashBall work, and can it up to its claims? Laundry balls seem to inspire skepticism. I speculate that this is for two reasons. One, they tend to be sold through direct marketing, like catalogs, and multi-level marketing schemes where sellers recruit buyers and other sellers โ€” both mediums lend themselves to rackets. Two, the explanation of the technology involves some fuzzy chemistry involving everything from magnets to โ€œfar infrared rays.โ€ This company could not have picked a worse name for a product that Consumer Reports decreed ineffective and Wikipedia desribes as โ€œpseudoscientificโ€ and a โ€œscam.โ€ The GreenWashBall ($39.99) is filled with โ€œantibacterial ceramicsโ€ that emit OH- ions, or hydroxides, and O2- ions, or dioxides, according to Michael Bitton of the GreenWashBall Team. The OH- ions have โ€œstrong sterilization capabilityโ€ and the O2- ions have the โ€œcapability of decomposing organizing matters and deodorizing scents by being attached to oxidation reacting intermediates.โ€ Both ions โ€œdestroy cell membranes of bacteria.โ€ [inhabitat] Copyright ยฉ Flacebo Corp. All Rights Reserved 17
  • 18. โ€œ ๋ฏธ๋ž˜ ์‚ฌ์—…๊ธฐํšŒ ๋ฐœ๊ตด ๋ฐ ๊ธ€๋กœ๋ฒŒ ๋งˆ์ผ“ ๋ฒค์น˜๋งˆํ‚น ์—…๋ฌด๋ฅผ ๊ธ€๋กœ๋ฒŒ ํŠธ๋ Œ๋“œ ์ „๋ฌธ๊ฐ€๋“ค์—๊ฒŒ ์•„์›ƒ์†Œ์‹ฑ ํ•˜์‹ญ์‹œ์š” ! โ€ ์—ฐ๊ฐ„ Membership ์„œ๋น„์Šค ๋‚ด์—ญ ๋ณด๊ณ ์„œ ์„œ๋น„์Šค : Monthly Trend Report ๋งค์›” ์ œ๊ณต (๊ตญ๋ฌธ PDF ํฌ๋งท) ์ด๋ฉ”์ผ ์„œ๋น„์Šค : E-mail Daily Report ๋งค์ผ ์ œ๊ณต (์˜๋ฌธ ์ด๋ฉ”์ผ ํฌ๋งท) ์—ฐ๊ฐ„ Membership ๊ฐ€๊ฒฉ 18 ๋ฒ ํƒ€๊ธฐ๊ฐ„ ํ• ์ธ๊ฐ€๊ฒฉ : 1๋…„ 120๋งŒ์› (2008๋…„ 12์›” 31์ผ ๋งˆ๊ฐ) ์—ฐ๊ฐ„ ๊ธฐ์—… ๋ฉค๋ฒ„์‰ฝ : 1๋…„ 240๋งŒ์› (5์ธ ๋ผ์ด์„ผ์Šค ๊ธฐ์ค€ - 2009๋…„ ๋ถ€ํ„ฐ) ์—ฐ๊ฐ„ ๊ฐœ์ธ ๋ฉค๋จธ์‰ฝ : 1๋…„ 30๋งŒ์› (์€ํ–‰์ด์ฒด, ์‹ ์šฉ์นด๋“œ ๋ถˆ๊ฐ€) ๊ฐ€์ž… ๋ฐ ๊ตฌ๋…๋ฌธ์˜ ๋‹ด๋‹น์ž ์—ฐ๋ฝ์ฒ˜ : trendbird@gmail.com / 010-6787-9704 December.2008 Edition . Visit our Website - http://www.trendbird.co.kr/ TRENDBIRD Monthly Report (Future Trend Research & Consulting) โ€ข Publisher : Flacebo Corp. โ€ข E-mail : trendbird@gmail.com โ€ข Phone : 82-31-711-9704 Copyright ยฉ Flacebo Corp. All Rights Reserved โ€ข Address : ๊ฒฝ๊ธฐ๋„ ์„ฑ๋‚จ์‹œ ๋ถ„๋‹น๊ตฌ ์ˆ˜๋‚ด๋™ 5-2 ๋ณด๋ณด์ŠคB/D 27F 2714ํ˜ธ Copyright ยฉ Flacebo Corp. All Rights Reserved ์žˆ์œผ๋ฉฐ ๋ถˆ๋ฒ•์ ์ธ ์žฌ๊ฐ€๊ณต ๋ฐ ์œ ํฌ๋ฅผ ๊ธˆ์ง€ํ•ฉ๋‹ˆ๋‹ค. ๋ชจ๋“  ์ปจํ…์ธ ์˜ ์ €์ž‘๊ถŒ์€ ํ”Œ๋ผ์‹œ๋ณด์‚ฌ์— 18