Web Trainings Academy's Digital Marketing Course Syllabus.

1. Advanced
Digital Marketing
Certification Course
Everyone has been made for some particular work, and
the desire for that work has been put in every heart.
www.webtrainings.in
We Ignite, Digital Ideas!
- Rumi

2. 26 Modules + 10 Certifications
Google Ads+ Bing Ads
Introduction to Digital Marketing
Search Ads
Email Marketing Inbound MartketingOnline Reputation Management
Google AdSense FreelancingAffiliate Marketing
YouTube Monetization Google AnalyticsInterview Skills & Resume Help
Video Ads
Display Ads
AdWords Express
Shopping Ads
Bing Ads
Mobile Ads
6+ Certifications
Website Design with WordPress
Basics of Search Engines + Keyword Research + Onpage Optimization
Off-Page Optimization + Local SEO + Algorithm Recovery + ReportsSEO
Social Media Marketing
Facebook Twitter YouTube LinkedIn Instagram Pinterest Quora Slideshare
Why Digital Marketing ?
Get placements in
reputed organisations
with our assistance
Learn how to make
money online with Google
AdSense, YouTube, Affiliate
Marketing & more
Start your own
Freelancing Business
or learn to Grow your
existing Business

3. Career Opportunities
We train you in Digital Marketing and make you a certified
professional in Google Ads, Facebook, Hubspot and more ...
Our primary goal is to provide placements to all our students after completion of
the course. We have developed a good reputation with many companies who hire
our students on regular basis. Being an industry leader many digital marketing
agencies hire our students.

4. Our course is designed to help students use the online earning strategies to generate
income from various sources. Many of our students are earning money with Google
AdSense, YouTube, Affiliate Marketing, Freelancing and some students started their
own digital marketing agencies.
Aamir Saleh - AdSense Earnings
Md.Azharuddin Flipkart Affiliate Earnings
Art & Design Advertisers -
Started by Abdul Sadeq Khan
Hatch Hives Digital Agency -
Started by Saurav Deo
Purple Panda Web -
Started by Kahna Panda
YouTube Silver Button to Mr Pawan
Our Students - Flying High as Enterpreneurs
Our
Flagship
Course

5. • What is Marketing?
• How we do Marketing?
• What is Digital Marketing?
• Benefits of Digital marketing
• Digital marketing platforms
• Traditional Vs. Digital Marketing
• Defining Marketing Goals
• Latest Digital marketing trends
• Case studies of Digital Campaigns
Introduction to Digital Marketing
Webdesign with Wordpress
Understanding Search Engines
• Fundamentals of SEO.
• How the search engine works?
• Components of Search Engines
• Google Algorithms
• Google Results Page
• Major & Minor Algorithm Updates
• Latest Updates in Google
Keyword Research & Competition
• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Business Analysis
• Product/Services Categorization
• Google Keyword Planner Tool
• Indepth Analysis with Keyword
Planner
• Other Keyword Tools
• Competition Analysis
• Manual Competition Analysis
• Paid Competition Analysis tools
• Finalizing the Keywords List
Onpage Optimization
• Introduction to Onpage
• Onpage Analysis Methodology
• Fundamental On-page Factors
• Domain name in SEO
• Importance of HTTPS
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Heading optimization
• Internal Links
• Image Optimization
• Social Signals & Footer
Technical Onpage SEO
• Website Speed Optimization
• Speed Analysis Tools
• Sitemaps Generation
• Robots.txt File
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets
• New Updates in Onpage.
Google Search Console
• What is Search Console.
• Features of Search Console
• Site Verification Process
• Location Targetting
• Search Performance Tool
• Link Analysis Tool
• Manual Actions
• Sitemaps Tool
• Fetch as Google Tool
• Crawl Errors Analysis
• Latest updates in Search Console
Offpage Optimization
• Introduction to Offpage
• Link Building Guidelines
• Types of Backlinks
• Link Analysis Tools
• Directory Submissions
• Local Business Submission
• Classified Posting
• Q & A Backlinks
• Blogging & Blog Comments
• Guest Blogging
• Press Release
• Document Sharing
• Other Advanced Strategies
Local SEO
• What is Local SEO?
• Importance of Local SEO
• Submission to Google My Business
• Optimizing the GMB Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions
• Google My Business Analytics
Algorithm Recovery Process
• Types of Penalties
• Manual Actions
• Apply for Reconsideration
• Algorithm Update Recovery Method
• Compare the Before/After data
• Panda recovery process
• Penguin recovery process
• Mobile friendly update
• How to use DisAvow Tool
Reports Analysis
• Google Analytics Reports
• Search Console Reports
• Website Position Analysis
• Website Monthly Reports
• Backlinks Reports
• Paid Tools for monitoring
• What is Website?
• What is Domain Name
• Types of Domains
• Domain name suggestions
• Premium Domains
• Register a Domain Name
• Web Hosting Concepts
• Domain/Hosting Business
• Types of Websites
• HTML, CSS and Java Script
• Popular CMS
• What is WordPress
• Benefits of using WP
• WordPress Installation
• Admin Interface Basics
• Default Settings in WP
• Types of Themes
• Theme Settings and Customization
• Managing Themes
• Content management in WP
• Categories, Tags and Posts
• Pages and Sub Pages
• Custom Content Types
• Adding a menu to the website
• Plugins and Widgets
• Using Plugins in Site
• Adding widgets to the website
• Best Plugins in WP
• Practical Project Example
www.webtrainings.in
Search Engine Optimization

6. Remarketing Campaign
• What is Remarketing?
• Benefits of Remarketing Strategy
• Types of Remarketing Audience
• Building Remarketing List
• Building Custom Audience List
• Creating Remarketing Campaign
• Remarketing Ads Design
• Dynamic Ads
• Remarketing Lists for Search Ads
(RLSA)
• What is Shopping Campaign
• Google Merchant Center account
• Creating Business Store
• Types of Product Feeds
• Product Feed Properties
• Dynamic Product Feeds
• Creating a Shopping Campaign
• Defining Product Groups
• Monitoring Campaign
• Reports of Shopping Campaign
• State of Mobile Usage
• Benefits of Mobile Marketing
• Mobile Marketing Goals
• App Creation Strategy
• App Optimization Service (AOS)
• Universal App Campaign
• Call Only Campaign
• Conversion Tracking
• Reporting in Mobile Ads
• Importance of Video Marketing
• Types of YouTube Ads
• Location Targeting
• Bidding Strategies
• Automatic Targeting
• Adgroups Setup
• Targeting Options in Video Ads
• Types of Ad Formats
• Ads Cost Options
• Measuring the Results of Campaign
• Conversion Tracking
• Google Account Access
• Access Levels
• My Client Centre (MCC)
• Google Ads Editor
• Export / Import Details
• Shared Library Features
• Types of Certifications
• Google Ads Individual Certification
• Register on Academy for Ads
• 6 Certification Exams
• Mock Exam Preparation
• Google Partner Certifications
• Eligibility CrIteria for Partner Program
• Register as Google Partner
Introduction to Bing Ads
• Introduction to Bing Ads
• Creating Bing Ads Account
• Bing Ads Campaign
• Exporting the Campaigns
• Generating Reports
• Bing Ads Certification
Advanced Features
Google Ads
www.webtrainings.in
Display Ads & Remarketing
Mobile Marketing
Shopping Ads
Video Marketing (Youtube Ads)
Google Ads Certification
Google Ads (Pay Per Click)
• Introduction to Paid Marketing
• Google Ads Account setup
• Interface Tour and Billing Settings
• Account Structure
• PPC Campaign Settings
• AdGroups setup
• Keyword Match Types
• Keyword Research Tools
• Ad Formats & Guidelines
• Ad Extensions
• Understanding Ad Auction
• What is Quality Score
• Factors to improve Quality Score
• Actual CPC Calculation
• Types of CPC’s
• Bidding strategies
• What is Conversion?
• Implementing conversion tracking
• Calculating ROI
• What is DSA ?
• Create a DSA Campaign?
• Segments and Filters
• Search Terms and Ad Auctions
• Customization Tools
• Generating Reports
Google Ads Express
• What is Ads Express
• Creating Campaign
• Bidding & Budgets
• Reports
Display Ads
• What is Display Advertising
• How Display Ads Works
• Creating a Display Campaign
• Bidding Strategies
• Targeting Option in Display Network
• Exclusion options
• Ad Formats and Sizes
• Conversion Tracking
• Display campaign reporting

7. www.webtrainings.in
Social Media Marketing
Introduction to SMM
• What is Social Media?
• Benefits of using SMM
• Social Media Statistics
• Goals of Social Media Marketing
Facebook Marketing
• Types of Facebook Account
• Personal Account Setup
• Facebook business page setup
• Types of Business pages
• Cover Photo/Video Design
• Page Settings & Options
• How to Increase Facebook Likes
• Facebook Content Strategy
• Types of Posts and Statistics
• Examples of Creative Posts
• Designing FB Posts
• User engagement metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps
Facebook Advertising
• What is Facebook Ads
• Types of Objectives
• Popular Ads Campaigns
• Defining Target Audience
• Types of Targeting
• Bidding & Budget Settings
• Types of Ads
• Designing FB Ads
• Setup of Facebook Pixel
• Conversion Tracking Pixel
• Remarketing Strategy
• Reports & Analytics
Twitter Marketing
• What is Twitter?
• Benefits of Twitter
• How brands use Twitter
• Customizing the profile
• Profile Photo & Header Image
• Types of Tweets
• Content strategy for Twitter
• How to increase Followers
• Post your First Tweet
• Analysis of Big Brands
• What is HashTag?
• Hashtags and its uses
• How to use Trending #Tags
• Tools for Twitter marketing
• Twitter Analytics
Twitter Ads
• Setup Twitter Ads Account
• Types of Campaign
• Create your Campaign
• Followers Campaign
• Traffic & Conversion Campaign
• Targeting Options
• Bidding & Budget
• Twitter Ad Format
• Image Ads
• Video Ads
• Twitter Cards
• Conversion Tracking
• Measuring Results (KPI’s)
• Remarketing Strategy
• Targetting Remarketing Audience
YouTube Marketing
• What is Video Marketing
• Statistics of Video Marketing
• Creating Channel in YouTube
• Customizing the YouTube Channel
• Types of Video Formats
• Create video marketing strategy
• Upload the First Video
• Video Optimizing Tips
• Video Settings
• Cards, End Screens & Sub Titles
• How to use Playlists
• YouTube Creator Studio
• Features of Creator Studio
• YouTube Analytics
• Increasing Subscribers
• Understanding copyrights and spam
LinkedIn Marketing
• What is LinkedIn?
• Benefits of LinkedIn Network
• Create a LinkedIn profile
• Optimizing the profile
• Skills and Endorsements
• Creating new connections
• Posting content in profile
• LinkedIn Groups
• Finding Jobs in Linkedin
• Creating company page
• Customization of page
• Posting in LinkedIn Page
LinkedIn Ads
• Why Linkedin Ads
• Types of Campaigns
• Creating a Campaign
• Bidding & Budget
• Target Audience Settings
• Types of Ads
• Leads Generation Campaign
• Conversion Tracking
• Creating a Remarketing Campaign
• LinkedIn Ad Reports
Instagram Marketing
• What is Instagram
• Instagram statistics
• How Brands use Instragram
• Creating Instragram Account
• Types of Instagram Accounts
• Linking Instagram with Facebook
• Tour of Instagram App
• What works in Instagram
• Types of Content (Posts & Stories)
• Post Designing Tools
• Stories & Highlights
• Importance of Hashtags
• How to use Hashtags
• Popular Tools for Instagram
• Engagement Metrics
• Instagram Analytics
• Instagram Ads
• Types of Campaign
• Creating your Campaign
• Measuring Results

8. Slide Share
• What is Slideshare?
• Benefits of Slideshare
• Create Slideshare Account
• Optimizing the Profile
• Top Slideshare Profiles
• Document Creation Strategy
• Types of Documents
• Creating Documents
• Optimizing Document
• Embedding Documents in Website
• Engagement Metrics
• Slideshare Analytics
www.webtrainings.in
Email Marketing
Online Reputation Mgmt.
• What is Email Marketing?
• Importance of Email Marketing
• Popular Email Marketing Software’s
• Email Marketing Goals
• Introduction to Mail Chimp
• MailChimp pricing structure
• Account setup and settings
• Email marketing strategy
• Creating a Subscriber List
• Integration of Forms in Site
• Import subscribers in list
• Types of Email marketing campaigns
• Email Marketing Campaign
• What is Newsletter
• Design a Newsletter
• Analyzing Reports of Campaign
• What is ORM?
• Why we need ORM
• Examples of ORM
• Areas to analyze in ORM
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint sites
• Social Media
• Search Engine ORM Strategy
• Autosuggestion & Related Searches
• Search Engine Results
• Image Search Results
• Blogs & Websites ORM
• Solutions for external websites
• Complaint Sites ORM
• Managing Reviews
• Popular Review Sources
• How to get Positive Reviews
• How to respond to Negative Reviews
• How to handle Fake Reviews
• How to Manage Social Media ORM
• Popular networks for ORM
• Common ORM Issues
• How to handle the issues
• Action Plan for ORM Project
• Tools for ORM
Pinterest Marketing
• What is Pinterest?
• Pinterest Statistics
• How brands use Pinterest
• Creating a Pinterest Account
• Types of Accounts
• Customizing the Profile
• Pinterest Strategy
• Boards in Pinterest
• How to manage boards
• Pins and Links
• Generating Engagements
• How to use InfoGraphics
• Integrating Pinterest in Site
• Engagement Metrics for Pins
• Pinterest Analytics
• Advertising options in Pinterest
Quora Marketing
• What is Quora?
• Quora Statistics
• Benefits of Quora Marketing
• Top Quora Users & Brands
• Creating Quora Account
(Personal/Company)
• Types of Quora Accounts
• Optimizing the Quora Profile
• Following Topics & Users
• Understanding the Quora Policies
• How to Answer the Questions
• Engaging with Users
• How to Increase Followers
• Quora KPI’s
• Quora Stats Tool
Quora Ads
• Creating Quora Ads Account
• Types of Campaigns
• Types of Audience Targetting
• Bidding & Budget Settings
• Types of Ad Formats
• Implementing Conversion Tracking
• Remarketing Integration
• Types of Remarketing Audience
• Creating a Remarketing Campaign
• Measuring Results of Campaign
Our Students Rated Us
4.9 / 5.0
400+ Reviews on Google & FB
4.9

9. www.webtrainings.in
Google AnalyticsInbound Marketing /
Lead Generation
• What is Inbound Marketing?
• Why use inbound marketing
• Know your Target audience
(Buyer Persona)
• Stages of Inbound Marketing
• Types of Content
• How to generate Ideas.
• Content Marketing Strategy
• Lead Generation Technique
• Landing Page Designing
• How to Close Customer
• Customer Delight Stage
• Hubspot Certification
Introduction to Analytics
• What is Analytics?
• Importance of Analytics for Business
• Popular Analytics Softwares
• Key Performance Metrics [KPI] in
Analytics
• Users & Session
• Page Views
• Avg.Time Spent
• Bounce Rate
• Conversion Rate
• Introduction to Google Analytics
• Installing Analytics code in site
• Analytics account structure
• Interface tour of Google Analytics
• General Tools in Analytics
• Realtime Reports
• Settings in Analytics
Audience Reports
• Audience Overview Report
• Geographic Report
• Behaviour
• Technology
• Mobile
• Userflow Report
Acquisition Reports
• Traffic source overview
• SEO Traffic & Not provided Data
• AdWords Traffic
• Social Traffic
• Campaign Builder Tool
Behavior Reports
• Behaviour Overview
• Site Content
• Site Speed Analysis
Experiments
(Google Optimize Tool)
• What is A/B Testing
• Designing Landing Pages
• Implementing A/B Tests
• Measuring the Results
Conversion Tracking
• What is conversion
• Conversion Process and Funnel
• How to implement conversion tracking
• Conversion Reports
• Funnel Visualization
Google Tag Manager
• What is a Tag Manager
• Creation of Container
• Adding Source Track
• Trouble-Shooting Tips

10. www.webtrainings.in
Money Making with
Google AdSense
• What is Google AdSense
• How is Works?
• Top AdSense Earners [Global / India]
• AdSense Guidelines
• Finding the Niche
• Important Factors for AdSense Success
• Types of AdSense Account
• Applying for New Account
• Create you first Ad
• Ad Formats and Sizes
• Bidding Models
• Best Practices for Ads
• Integrating Ads in Site
• Blocking Sites & Categories
• Reports Analysis
• AdSense Optimization Tips
• What is Affiliate Marketing?
• How Affiliate marketing works
• Types of Affiliate Networks
• Top Affiliate Marketing networks
• Affiliate marketing payment models
• How to Find Profitable Niche
• Develop your Affiliate Website/App/
Property
• Apply for Affiliate Marketing network
• Amazon Affiliate Network
• Integrating Amazon Products
• How to promote Affiliate Products
• Measusing Results on Affiliate sites
• What is YouTube Monetization?
• What is YPP?
• Eligibility Criteria for YPP
• Most Popular Niches in YouTube
• Top YouTube Channels
• How to Select Niche
• What is Freelancing?
• How does freelancing works ?
• Offline Freelancing Business
• Registering Company
• Initial Business Guidelines
• Documentation & Quotes
• How to manage clients
• Online Freelancing networks
• Create a Profile in Fiverr.com
• Optimizing your Profile
• Create your Gig
• Types of Gigs
• Optimizing the Gigs
• How to Price your Gigs
• How to bid on projects
• How to handle the clients
• Project management tools
• Asking for reviews from clients
Affiliate Marketing
YouTube Monetization
Getting Started as Freelancer
• Types of Video Content
• Guidelines for YouTube Publishers
• How to apply for Adsense
• Checking Advertising Revenue in You-
Tube
• Reports in Google AdSense
• Optimizing for YouTube Revenue
We Provide Certification Exams & Mock Tests
To Ensure
You Become A Certified Pro
* Facebook Certification Fee has to paid directly to
Facebook. Not included in Course Fee

11. www.webtrainings.in
Founder & Course Director
Mohammad Azharuddin
Mohammad Azharuddin is digital entrepreneur who started this
academy in 2008. He is a digital marketing expert with more
than 12 years of industry experience. He is passionate about
education and helps student achieve their goals with quality
training.
Mohammad Azharuddin is certified in Google Ads
(6 Certifications), Bing Ads and HubSpot Inbound Marketing. He
is also Chief Digital Strategist of ITinfo Digital where he offers
digital marketing services to clients.
12+
Years
550+
Batches
5500+
Students
4000+
Success
Stories
Web Trainings Academy
Web Trainings Academy is trusted digital
marketing academy founded in 2008 in
Hyderabad, India. Our goal is to deliver
Quality Education in Digital Marketing
with real time projects. We have expertise,
dedication and passion to provide training
in real time standards to make you ready for
a Job, Online Earning and
Entrepreneurship.
Advantage - Web Trainings Academy
• 12+ years Experienced, Certified Trainer
• Placements Assistance after course
• In depth subject with live case studies and live project
• Students Rated us 4.9/5
• AdWords Certification Exam after the course
• Doubt clarification in course and after course completion.
• Resume Preparation Help
• Sample Interview Questions
• Material for all modules
• Web Trainings Course Certification
• Regular assignment tasks
• Latest updates from our blog and Social Media Platform
• Live project after completion of the course.
Our Company - ITinfo Digital
ITinfo Digital is our digital marketing agency
offering online digital services to clients. Our
team of passionate digital marketers deliver
services to clients as per latest updates in
industry. Our motto is to provide Positive
ROI for clients which can help them grow
their business.
www.itinfogroup.com
Best
Digital Marketing
Training
Academy
100%
Placement Assistance

12. About Us
Infrastructure
• 2000 Sq Ft. Area Office area
• Two Fully Air Conditioned Class Rooms
• Each Class Room equipped with High Res Projectors
• One Computer Lab with 20 Systems
• 3-4 Hours of Power Backup for the Academy
Students Speak ...
“If you are a beginner to Digital Marketing
Course, I would definitely recommend this
institute ... The greatest benefit is that we
get live projects and individual attention.”
- Kadapa Durga
“ ... if you want to Learn Digital marketing
or Web design “Web Training Academy” is
one of the Best Place.” - Mohan Krishna
“It was really a good experience with web
trainingsacademy... Azharsirwasgoodand
trainer as well as a good mentor. I would
recommend this institute to everyone.”
- Mohammed Aqeel
“I studied and lived in Ireland,UAE,Malaysia
and india but this method of teaching
students with so depth knowledge and
so much patience did not find anywhere
else. Md Azhar sir is not just a teacher for
me but also my inspiration and my idol.”-
Azhar Alvi
“Web Trainings Academy is a best institute
in India, ... special thanks to Azhar sir he is
very supportive which results in good and
effective output.” - Sai Kiran
“... Azhar sir is the best faculty I have ever
found in my whole education career... He
motivates us and ensures that we stay
motivated all through our career path.”
-Nishant Singh
“...after my completion of training, I got
placed in more than 2 companies. I have
chosen the best brand - ETV Bharat.”
-Vishnu Vardhan
Web Trainings Academy is the best institute
to learn Digital Marketing... -Nagendram
ThankYouverymuchAzharSirforproviding
such an amazing and outstanding training
on Digital Marketing. It perfectly Fits to the
caption “TRAINING BEYOND EXPECTATIONS”
-V. Rakesh
“Very good training with practical
knowledge and real time examples. Azhar
sir’s teaching is very good... Sir is always
practical while explaining the topics which
helped me in understanding the subject
easily. Personality development classes
also helped me to make a right career
choice.... Thank You Azhar Sir and Web
Trainings.” -Sravanthi
Call Now !!! For A Free Demonstration : 905 24 25 444; 967 65 25 444
webtrainingsacademy
webtrainings
webtrainings
web-trainings
webtrainings
webtrainings
Web-Trainings-Academy-1
webtrainings
www.webtrainings.in
9052425444, 9676525444
info@webtrainings.in
webtrainings.2009@gmail.com
Zore Complex, Flat 104, Block 1
Punjagutta, Hyderabad,
Telangana
Contact us :