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Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Advanced Digital Marketing
Certification Cour...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Web Trainings Academy
Web Trainings Academy i...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
“Master the Art of Digital Marketing
with our...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Introduction to Digital Marketing
 What is m...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Search Engine Optimization
Introduction to Se...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Google AdWords
PPC Advertising (Google AdWord...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Mobile Marketing
 Growth in Mobile Industry
...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Facebook Advertising
 What is Facebook Adver...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
InstaGram Marketing
 What is InstaGram
 Ins...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Inbound Marketing
 What is Inbound Marketing...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Personality Development
 Analysis of Success...
Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Course Details:
Benefits of Joining our Cours...
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Digital Marketing Training Syllabus

Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.

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Digital Marketing Training Syllabus

  1. 1. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Advanced Digital Marketing Certification Course “Everyone has been made for some particular work, and the desire for that work has been put in every heart.” Rumi We Ignite, Digital Ideas!
  2. 2. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Web Trainings Academy Web Trainings Academy is trusted digital marketing academy founded in 2007 in Hyderabad, India. Our goal is to deliver Quality Education in Digital Marketing with real time projects. We have expertise, dedication and passion to provide training in real time standards to make you ready for a Job, online business and Entrepreneurship. Our student friendly experienced trainers will help you learn the subject with enthusiasm and passion. Our Company – ITinfo Group ITinfo Group is a Digital Marketing Agency. It’s a complete package with all Digital Advertising Services. ITinfo Group makes its clients manage their Online Presence, right from scratch like Domain, Hosting, Website Development and Design, Graphics, Content Writing and most important Digital Marketing which includes Search Engine Optimization, Search Engine Marketing, Social Media Marketing & Management, E-mail Marketing, Mobile Marketing and more. ITinfo Group is Google Certified Partner About Our Trainer Mohammed Azharuddin has 9 years’ experience in digital marketing training and services. He is extremely positive and motivated trainer you could ever find. He has designed and delivered training and workshops and been involved in providing digital marketing services to clients from India and Worldwide. He teaches the subject with dedication and give importance to in depth subject and live practical. Mohammed Azharuddin is skilled in Digital Marketing, Web Designing, Web Development and other advanced technologies. He is Google AdWords Certified Professional. He has also designed a course curriculum for Digital Marketing for MBA Students. He is working as a Guest Lecturer @ a Reputed B-School in Hyderabad. 9+ Years 520+ Batches 5200+ Students AdWords Certified
  3. 3. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 “Master the Art of Digital Marketing with our Practical Oriented Training” Introduction to Digital Marketing WordPress Website Designing Search Engine Optimization (SEO) Fundamentals + Keyword Research + Competition Analysis + Onpage + Offpage + Local SEO + Recovery Process Google AdWords (PPC) Google AdWords (Display Ads) Google AdWords (Shopping Ads) Google AdWords (Mobile Marketing) Google AdWords (YouTube Ads) Social Media Marketing Facebook + Twitter + YouTube + LinkedIn + Pinterest + InstaGram Google AdWords (Certifications) Email Marketing ORM Inbound Marketing Google Adsense Google Adsense Affiliate Marketing Freelancing Live Project
  4. 4. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Introduction to Digital Marketing  What is marketing?  How we do Marketing?  What is Digital Marketing?  Benefits of Digital marketing  Digital marketing platforms and Strategies  Comparing Digital with Traditional Marketing  Defining Marketing Goals  Latest Digital marketing trends  Case studies of Digital Campaigns Website Designing with WordPress  What is Website?  What is Domain Name  Types of Domains  Domain name suggestions  Premium Domains  Register a Domain Name  Web Hosting Concepts  Domain/Hosting Business  Types of Websites  HTML, CSS and Java Script  Popular CMS  What is WordPress  Benefits of using WP  WordPress Installation  Admin Interface Basics  Default Settings in WP  Types of Themes  Theme Settings and Customization  Managing Themes  Content management in WP  Categories, Tags and Posts  Pages and Sub Pages  Custom Content Types  Adding a menu to the website  Plugins and Widgets  Using Plugins in Site  Adding widgets to the website  Best Plugins in WP  Advanced Plugins in WP  Practical Project Example
  5. 5. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Search Engine Optimization Introduction to Search Engines  How the search engine works?  Components of Search Engines  Google Algorithms  Google Results Page  Panda, Penguin, Humming Bird & Pigeon  Latest Updates in Google  Online Resources Offpage Optimization  What is Link Building  Types of Linking Methods  DoFollow Vs. NoFollow  Link building Guidelines  Linking Building Methodology  Links Analysis Tools  Directory Submissions  Local Business Directories  Social Bookmarking  Using Classifieds for Inbound traffic  Question and Answers  Blogging & Commenting  Guest Blogging  Press Releases  Link Building Resources Local SEO  What is Local SEO?  Importance of Local SEO  Submission to Google My Business  Completing the Profile  Local SEO Ranking Signals  Local SEO Negative Signals  Citations and Local Submissions Penguin Recover Process  Symptoms of Penalty  Analyze which update hit the Site  Compare the Before/After data  Panda recovery process  Penguin recovery process  Mobile friendly update  DisAvow Tool SEO Reporting  Website Position Analysis  Website Monthly Reports Keyword Research and Competition  Introduction to Keyword Research  Types of Keywords  Keyword Research Methodology  Business Analysis & Categorization  Google Keyword Planner  Market Research and Analysis  New Keyword Ideas  Competition Analysis  Finalizing the Keywords List Onpage Optimization  Introduction to Onpage  What is Webmaster Tools  Verification Process in GWMT  Selection target Location  Onpage Analysis Methodology  Fundamental On-page Factors  Website Speed  Domain name in SEO  URL Optimization  Title Tag Optimization  Meta Tags Optimization  Content Optimization  Sitemaps Generation  Using Robot.txt in Site  URL Redirecting Techniques  Canonical Links  Rich Snippets
  6. 6. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Google AdWords PPC Advertising (Google AdWords)  Introduction to Paid Marketing  Google Account setup  Interface Tour and Billing Settings  Account Structure  Campaigns settings  AdGroup setup  Keyword Match Types  Keyword Research Tools  Understanding Ad Auction  What is Quality Score  Factors to improve Quality Score  Types of CPC’s  Bidding strategies  Ad Formats  Ad Guidelines  Ad Extensions  What is DSA?  Create a DSA Campaign?  What is Conversion?  Implementing conversion tracking  Calculating ROI  Segments and Filters  Search Terms and Ad Auctions  Customization Tools  Reporting  Access Levels  Change History Tool  My Client Centre  Google AdWords Editor Tool  Introduction to Bing Ads  Difference between Bing and Google  Exporting the Campaigns  Bing Certifications Display Advertising  What is Display Advertising  How Display Ads Works  Benefits of Display Advertising  Creating a Display Campaign  Bidding Strategies  Targeting Option in Display Network Keyword Based Interest and Remarketing Topics Placements Targeting Demographics  Exclusion options  Ad Formats and Sizes  Examples of Good and Bad Ads  Display Ad Builder  Display Planner Tool  Display campaign reporting  Conversion Tracking  Remarketing in AdWords  Benefits of Remarketing Strategy  Building Remarketing List & Custom Targets  Creating Remarketing Campaign Google Shopping Ads  What is Shopping Campaign  Benefits of Shopping campaign  Google Merchant Center account  Product Feeds  Types of Product Feeds  Setting up and organizing your Shopping campaign  Best practices for shopping ads
  7. 7. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Mobile Marketing  Growth in Mobile Industry  Benefits of Mobile Marketing  Mobile Marketing Goals  Creating a Mobile Website  App Creation Strategy  Mobile Search Ads  Mobile Call Only Campaigns  Mobile Apps Install Campaign  Mobile Apps Engagement Campaign  Promoting Site in Mobile Apps  Targeting Options in Mobile Apps  Mobile Ad Formats  Conversion Tracking  Reporting in Mobile Ads Video Marketing  Importance of Video Marketing  Create a Video Campaign  Location Targeting  Bidding Strategies  Creating Targeting Groups  Targeting Options in Video Ads  Types of Ad Formats  Measuring the Results of Campaign  Best Practices of Video Ads Google AdWords Certification  Introduction to Certifications  Types of Certifications  Register on Google Partners  Exam Format and Sample Questions  Recommended Books Social Media Marketing Introduction to SMM  What is Social Media?  SMM Vs. SMO  Benefits of using SMM  Social Media Statistics  Why use Social Media Marketing  Social Media Strategy  Impact of Social Media on SEO Facebook Marketing  Cover photo designing  Increase the Likes to page  Page management options  Types of Posts and Statistics  Dimensions in Posts  Creating a post strategy  Examples of Creative Posts  User engagement metrics  Facebook Insights  Facebook Groups  Facebook Apps creation  Integration FB in Site Facebook Marketing  Facebook account setup  Personal account properties  Facebook marketing strategy  Competition analysis  Facebook business page setup  Types of Business pages
  8. 8. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Facebook Advertising  What is Facebook Advertising  Types of Promotions  Audience Targeting  Advanced Audience Targeting  Bidding Strategies  Ad Formats  Ad Dimensions and Rules  Remarketing Strategy  Conversion Tracking YouTube Marketing  Upload the first video  How to optimize the video  Custom settings in videos  YouTube Engagement Metrics  Increasing Subscribers  Annotations and Cards  How to use Playlists  Understanding copyrights and spam  YouTube Studio  YouTube Analytics Twitter Marketing & Ads  What is Twitter?  Benefits of Twitter  How brands use Twitter  Profile creation and management  Customizing the profile  Types of Tweets and Statistics  Content strategy for Twitter  Post your First Tweet  Analysis of Big Brands  Twitter Contests  What is Hashtag?  #Hashtags and its uses.  Tools for Twitter marketing  Twitter Analytics  Twitter Advertising  Types of Campaigns  Audience Targeting  Bidding Strategies  Reporting Google+ Marketing  Benefits of Google+ in SEO  Creating Profile  Managing Connections  Creating Google+ Page  Types of Pages  Content Strategy and Statistics  Posting on Google+  Increasing the Reach and Followers  Linking Google+ with Site  Google+ Badge Integration  Google+ Groups LinkedIn Marketing  What is LinkedIn?  Benefits of LinkedIn Network  Create a LinkedIn profile  Optimizing the profile  Skills and Endorsements  Recommendations in LinkedIn  Creating new connections  Posting content in profile  LinkedIn Groups  Finding Jobs in Linkedin  Creating company page  Customization of page  Posting in LinkedIn Page  Advertising in LinkedIn YouTube Marketing  What is Video Marketing  Statistics of Video Marketing  Creating Channel in YouTube  Customizing the YouTube Channel  Create video marketing strategy  Viral video examples
  9. 9. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 InstaGram Marketing  What is InstaGram  InstaGram statistics  How Brands use InstaGram  Creating InstaGram Account  Tour of InstaGram App  Content strategy and Tips  Picture Dimensions  Filters in InstaGram  Using Hashtags  Popular Brands on InstaGram  Advertising options in InstaGram Pinterest Marketing  What is Pinterest?  How brands use Pinterest  Creating a Pinterest Account  Customizing the Profile  Pinterest Strategy  Boards in Pinterest  Pins and Links  Generating Engagements  Using Info Graphics  Integrating Pinterest in Site  Engagement Metrics for Pins  Pinterest Analytics Email Marketing  What is Email Marketing?  Importance of Email Marketing  Popular Email Marketing Software’s  Email Marketing Goals  Introduction to Mail Chimp  Mail Chimp pricing structure  Account setup and settings  Email marketing strategy  Creating a Subscriber List  Integration of Forms in Site  Import subscribers in list  Types of Email marketing campaigns  Creating an Email Campaign  What is Newsletter  Design a Newsletter  Reports  Marketing Automation Online Reputation Management  What is ORM?  Why we need ORM  Examples of ORM  Areas to analyze in ORM Search Engine Results Blogs & Websites Reviews & Complaints Complaint sites Social Media  Generate a ORM Report  What we need to do in ORM  Monitor Search Results  Monitor Complaint sites  Monitor Reviews  Monitor Sites and Blogs  Monitor Social Media  Case Study  Tools for Managing Reputation
  10. 10. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Inbound Marketing  What is Inbound Marketing?  Why use inbound marketing  Understanding the target audience  Stages of Inbound Marketing  Types of Content for marketing  Content generation ideas  Content Marketing Strategy  Info Graphics Creation  Lead Generation  How to Create landing pages  A/B Testing Method  Hubspot Certification Google Analytics  What is Analytics?  Importance of Analytics for Business  Popular Analytics Software’s  Key Performance Metrics [KPI] in Analytics Visits and Users Time on Page / Site Bounce Rate Exit Rate Conversion Rate Engagement  Introduction to Google Analytics  Installing Analytics code in site  Analytics account structure  Interface tour of Google Analytics  General Tools in Analytics  Realtime Reports  Settings in Analytics Audience Reports  Audience Overview Report  Active Users  Geographic Report  User Behavior  Technology  Mobile  User flow Report Traffic Reports  Traffic source overview  SEO Traffic  AdWords Traffic  Social Traffic  Campaigns Behavior Reports  Behavior Overview  Site Content  Site Speed Analysis  In page Analytics Experiments A/B Testing Conversion Tracking  What is conversion  Conversion Process and Funnel  Types of Conversions  Conversion Reports  Funnel Visualization  Multi-Channel Funnels  Attribution  Reporting
  11. 11. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Personality Development  Analysis of Successful People  Problem with Education System  Principles of Think and Grow Rich  Desire and Aim in Life  Recommended Books Google AdSense  What is Google AdSense  How it Works?  Top AdSense Earners [Global / India]  AdSense Guidelines  Website ideas for online earning  Finding a Proper Niche  Types of AdSense Account  AdSense Interface Tour  Create your First Ad  Ad Formats and Sizes  Bidding Models  Custom Channels  Ads limits in a page  Adding code in site / using plugin  Blocking Ads  AdSense Optimization Tips  Recommended Books Getting Started as Freelancer  What is Freelancing?  How does freelancing works?  Local Freelancing Project  How to get started.  Online Freelancing networks Freelancer.com Upwork.com Elance.com  Create a Profile in Freelancer.com  Top Freelancers in our Niche  Tips for optimization of profile  Difference between free and paid accounts  Certifications in Freelance site  Understanding the bidding concept  How to bid on projects  How to handle the clients  Project management tools  Asking for reviews from clients Affiliate Marketing  What is Affiliate Marketing?  How Affiliate marketing works  How to Find Affiliate Niche  Top Affiliate Marketing networks  Affiliate marketing networks in India  Affiliate marketing payment models  Affiliate marketing in E-commerce  Apply for Affiliate Marketing network  Understanding the dashboard  Promoting the Affiliate products  Methods of Promotions  Reports and ROI  Best resources for affiliate marketing
  12. 12. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444 Course Details: Benefits of Joining our Course  9+ years Experienced, Certified Trainer  In depth subject with live case studies and live project  Students Rated us 4.9/5 - Read the Reviews  AdWords Certification Exam after the course  Backup video for missed classes *  Doubt clarification in course and after course completion.  Sample resume will be provided  Sample Interview questions will be provided   Free eBooks for all modules  Course completion certification  Regular assignment tasks  Latest updates from our blog and Social Media Platform  Live project after completion of the course Get in Touch With Us Zore Complex, First Floor, Block 1, Flat 104 Above Red Rose Restaurant, Opp Erramanzil Bus Stop. Punjagutta, Hyderabad. Contact Info Mobile: 09052425444 or 9676525444 Course Info: info@webtrainings.in / webtrainings.2009@gmail.com Support: support@webtrainings.in Follow us Online Site: www.webtrainings.in FB: www.fb.com/webtrainingsacademy YT: www.youtube.com/webtrainings Twitter: www.twitter.com/webtrainings Insta: www.instagram.com/webtrainings

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