1.
Link Building Strategies
Link Building Strategies are used to develop backlinks to our website. The major purpose of
backlinks is to improve the PR, PA & DA. This will help in better ranking.
Basics – Part 1

2.
What is a Link ?
<a href=“http://www.webtrainings.in”> WebTrainings.in </a>
<a href=“digital-marketing.html”> Digital Marketing </a>
Internal Page Anchor Text
Internal Link Example
External Link Example
External Site Anchor Text

3.
Types of Links
• One way linking
• Two way linking (Reciprocal Links)
• Three ways linking

4.
One Way Link
Website A Website B
Most recommended and valuable type of Link

5.
Two Way Link (Reciprocal)
Website A Website B

6.
Three Way Links
Website A
Website BWebsite C

7.
DoFollow Vs. NoFollow
Do Follow Links No Follow Links
Pass the PageRank Do not Pass the PageRank
By Default all links are Do Follow Public Sites has No Follow
Rel Attribute is not specified Rel=“Nofollow” attribute is specified
<a href=“..”> Name </a> <a href=“..” rel=“nofollow”> Name </a>

8.
PR = 5
PR = 0.02
A B
PR = 0 + 0.02 + 0.01
X
PR = 1
PR = 0.001
Wikipedia
PR = 9
PR = 0
No Follow

9.
Link Analysis Tools
• Google Webmaster Tools
• Open Site Explorer
• Ahrefs.com
• www.linkresearchtools.com
• www.majesticseo.com

10.
Link Building Guidelines 2016-17
• Quality is Important than Quantity
• Always get links from high quality sites with good PR, PA, DA
• Diversify the link portfolio from different sources
• Avoid sitewide links from external sites
• Use Brand Words, Avoid exact match keyword anchor texts
• 60% - Brand Name, 20% - Keywords, 20% - General Words
• Generate No Follow links from high quality sites
• Generate links from different IP’s and Domains

11.
Methods of Link Building
• Direct Link Building
• Ask a Link
• Competitor Link Stealing Technique
• Give a Resource for Free [expected backlinks]
• QA Sites [NoFollow]
• Guest Blogging
• Submission Based
• Directory Submission
• Business Listing Sites
• Social Bookmarking [Don’t Do This]
• Classified Submission
• Forum Posting [Don’t Do This]
• Blog Commenting
• Press Releases

12.
Thankyou
• Any questions please send your query on faculty
whatsapp number.
• Send an email: azhar.itguy@gmail.com