Why Email Marketing Will Be Big in 2014? In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate. With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!

1. Why
Email Marketing
will be big in
2014?

2. Why Email Marketing Will Be Big in 2014?
In the quickly evolving world of the internet, marketers have
seen a great deal change in the way brands and target
customers communicate.
With the rise in social media marketing and increase in
purchases being made on Twitter, Facebook and
Pinterest, you may be wondering whether you should
continue to focus your efforts on Email Marketing in 2014
or not? The answer is a booming “Yes”!

3. Email marketing is recognized to be a versatile and
trusted marketing channel. While social media is
undoubtedly becoming an important part of businesses
marketing techniques, email is still the power house of your
marketing strategy kit.
Email is one of the top ways to attract new customers and
over the past few years, this channel has continued to
escalate considerably, as stated in a study publicized by
predictive analytics firm, Custora.
Email marketing is a vital technique for your business;
customers that reach you via email than any social media
tend to shop and spend comparatively more, as revealed in
the Forbes article,
“Why Email is Still More Effective than
Social Media Marketing”.

4. The difference between email marketing and social media
is that in email marketing YOU own the list, whereas in
social media, it is the social network that owns the list.
With marketers having to pay to promote their content on
social networks, it is becoming more important to OWN
your list so you can message them time and again without
having to pay for each message.

5. Email Marketing 2014 Trends
1. Mobile Optimized Emails
In accordance to Litmus, the number of emails
opened on mobile devices hit 51%; which means
that not only people are still reading emails, but
also more emails are being opened up on a mobile
device than a desktop, PC or Laptop.
“Email is permission-based which makes it quite
effective. People on your email list let you send
them messages. They are bought in. And, due to
the popularity of tablets and smart phones, they
are always listening,” noted Tim Devaney and Tom
Stein.
“For most mobile users, emailing is their number
one activity, while on phone.” The message is
clear; whether your website is mobile friendly or
not, your emails must be optimized for mobile.

6. Email Marketing 2014 Trends
2. Automation
Automation makes the job of professional marketers much
easier by allowing high targeted, pertinent messaged to
reach specific subscriber communities.
Shopping cart abandonment emails, a welcome series of
emails and order confirmations are all ideal email channels
to automate. In 2014, we will see a rise of automated
campaigns as a quick means of communicating with
customers.

7. Email Marketing 2014 Trends
3. Socialization
The dependence of email marketing on social media is
undeniable. Make sure you stay on top of the most relevant
and contemporary social media tools and sites, as these
sites tend to undergo constant changes.
Linking to social media is an obligation, as emails that
promote social shares are clicked and shared more than
ones lacking such social share icons. Social media buttons
also give your readers another way to connect with you.

8. Email Marketing 2014 Trends
4. Visibility and Deliverability
Email marketing is a constantly evolving marketing channel. Marketers are
being continuing challenged in the way they deliver and emerge to their
subscriber base.
In 2013, Gmail introduced new inbox tabs, sending marketers into a state
of panic. Gmail also transformed the way it earlier handled images in
Inboxes. These latest practices have the potential to affect how many ESP’s
track open data. But on the other hand, it also means that your beautiful
images embedded in the emails will be more easily seen.
The greatest takeaway from these shakeups by Google is that marketers
need to pay more heed on current happenings. One can adapt to adjust to
about anything, if one knows how to react according.
This certainly means that email marketing has a great year ahead. By taking
into account the above mentioned email marketing trends, you can
jumpstart your email marketing campaign for this New Year.
2014 can be a big win for email marketers.
Abhishek Tripathi
linkedin.com/in/abhishekdigitalmarketingexpert