1. Sparkline Marketing
Proposal
Velocitas Partners
Amy Chew
Elin Lim
Goh Wei Koon

2. Proposed Consulting Framework
Delivering a structured approach for your marketing strategy…
Conceptualise
•Initiatives
conceptualised
around
marketing
needs, interests
and
positioning
Build
• Campaign
designed using
creative
means,
collaborating
with internal
and external
stakeholders
Validate
• Campaign
previewed,
reviewed and
approved
across all
channels using
a single view
Launch
•Campaign to
reach multiple
channels, such
as web,
mobile, social
and
print/offline
media
Analyse
•Campaign
performance
measured
across
channels;
Reporting of
campaign
effectiveness
Digital Marketing Consulting Process & Framework

3. What Works for Other Consulting Firms?
Proven tactics as inputs for a strong marketing strategy…
Source: The Bloom Group
Selective tactics from Tier 1, 2 & 3 to
develop initiatives for:
Offline
Marketing
Web
Marketing
Social
Marketing
MarketingStrategy

4. Credibility Value Add
Brand
Awareness
Customer
Engagement
Overall Marketing Strategy
builds:
Focused Areas of Marketing Strategy
Identifying key focus points to deliver an effective plan…
Offline
Insights
Marketing
Initiatives
Conferences
Sales Follow-
Up
Website
Insights
Web
Analytics
(GA)
SEO / SEM
Analytics
LeadGen
Initiatives
Web Partners
Social
Insights
Social
Analytics
Facebook
Twitter
Social Media
Tools
Marketing Strategy
Lead Generation Program

5. Marketing Objectives & Goals
Measuring effectiveness of strategy with clear targets…
Increase business opportunities by
reaching out to potential customers
through effective lead generation
program
Increase brand awareness, visibility,
recognition and credibility of
Sparkline
Increase customer engagement and
intimacy with existing and future
clients
Qualified referrals
from Social Media
Targeted web
traffic & longer
session durations
Wider range of
referrals from
partners’ websites
Qualified inquiries
No of pageviews
per session
Leads to increase in:

6. Social Media Strategy
Selective insights into a new digital trend…

7. Are you ready for social media?
Can your content engage the right audience?
How to measure returns from social media?
Can social media attract more customers?

9. Social Media Strategy Framework
Leveraging an effective process to develop your social goals…
Understanding
Target Audience (Assess needs)
Objectives: What are your Social
media goals?
Capacity, resources
Governance, social media policies
Strategy
Listening Social Tools: which
channels fit into strategy?
Content targeting and
relevance; adaptability
Blog: Value added content, 2
way conversations, sharing
using widgets
Management
Use analytics tools to measure
engagement ie leads, page views,
visitors, followers, fans, comments
etc
Results vs Goals
Refine: Assess data, adjust
strategy, improve, test new ideas

11. Questions & Answers?