5. Zara
Market Level: Global Brand
Merchandise Sector: Day wear,
Occasion, Career
Price Range: Average around
$50. Ranges up till $400.
Patch pockets
Front strap concealed button
Waist suppression
6. Zara
Pointed flat collar
Notched collar
Front strap concealed button
Top stitched patch pockets
Welt pocket with zipper
Flap pocket
7. HIGH END RETAIL > MOISELLE
CAP
SLEEVE
V NECKLINE
Designer Brand based in Hong Kong
Day Wear/Occasional Wear/ Career Wear
Price Range - $500 - $5000
11. comparison
HIGH STREET:
1. Price range
(SGD $30 - $200)
2. Fabric used
(inexpensive quality)
3. Quantity
(mass produced)
4. Target audience
(varies from teens-adults)
HIGH END:
1. Price range
(SGD $500 - $5000)
2. Fabric used
(costly, better quality)
3. Quantity
(very limited pieces)
4. Target audience
(adults only & the rich)
12. Difficulty faced
During this field trip organised, a group of
us went to various shops as listed above.
I feel that the only difficulty faced was
the part where we have to snap pictures. As
there was a group of us, going into high end
stores were especially difficult as the
staffs working there knew we were
students so it was difficult for us to have
pictures taken.