Personal Information
Entreprise/Lieu de travail
Israel, CA Israel
Profession
Behavioral design strategist for health and social change
Site Web
www.social-marketing.com
À propos
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Mots-clés
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
Tout plus
Présentations
(23)Documents
(1)J’aime
(109)Children Healthy Eating Gamification - Octalysis Design for Food Heroes
Yu-kai Chou
•
il y a 6 ans
Health between Education and Social Marketing
Giuseppe Fattori
•
il y a 7 ans
Logic Models and Storytelling
Lee Fox
•
il y a 7 ans
Getting Started in Transmedia Storytelling - 2nd Edition
Robert Pratten
•
il y a 8 ans
O Behave! Issue 13
#ogilvychange
•
il y a 8 ans
Smarter Professional Networking
Beth Kanter
•
il y a 8 ans
#ANZMAC2014 Twitter Content Analysis Framework: Classification and Coding of Twitter Content
Stephen Dann
•
il y a 9 ans
The Storyworld of Things
Transmedia Storyteller Ltd
•
il y a 9 ans
Content Marketing for Social Good
See3 Communications
•
il y a 9 ans
What If PR Stood for People and Relationships By Brian Solis
Cision
•
il y a 9 ans
Transmedia Storytelling for Social Impact
Pamela Rutledge
•
il y a 9 ans
Icebucket Challenge: The Cold Hard Facts and Stats #icebucketchallenge
Jeremiah Owyang
•
il y a 9 ans
LeanUX is a Useful F*&king Lie
William Evans
•
il y a 10 ans
TMC Chatsfield Case Study & Interview with Alison Norrington
TMC Resource Kit
•
il y a 9 ans
How Co-create Transmedia Narratives
Montecarlo -
•
il y a 9 ans
JWT: 100 Things to Watch in 2014
J. Walter Thompson Intelligence
•
il y a 10 ans
39 Rules to Help You Rock Your Next Presentation
Stan Phelps
•
il y a 9 ans
Curating other peoples stories
Monica Curca
•
il y a 9 ans
The Storytelling Mandala: Purpose Inspired Transmedia Storytelling
Gaurav Mishra
•
il y a 12 ans
Transmedia Playbook
Transmedia Storyteller Ltd
•
il y a 9 ans
Persuasive Design or The Fine Art of Separating People from Their Bad Behaviours - Online
Sebastian Deterding
•
il y a 14 ans
Sharpie UX @ Fluxible 2013
Leah Buley
•
il y a 10 ans
How Organizations Use Mental Model Diagrams
Indi Young
•
il y a 12 ans
Interviews: Stop Thinking and Start Listening
Indi Young
•
il y a 13 ans
Innovation With Mental Models
Indi Young
•
il y a 16 ans
Hooked Workshop
Nir Eyal
•
il y a 10 ans
Power of Story
Whitney Quesenbery
•
il y a 12 ans
Storytelling ux tokyo-en
Yoshinori Wakizaka
•
il y a 11 ans
Social Media Strategy for Nonprofits
Farra Trompeter, Big Duck
•
il y a 10 ans
The 8 rules of the short head
Dan Chen
•
il y a 9 ans
Personal Information
Entreprise/Lieu de travail
Israel, CA Israel
Profession
Behavioral design strategist for health and social change
Site Web
www.social-marketing.com
À propos
Nedra helps nonprofits, public agencies and other socially minded organizations create positive change on health and social issues through social marketing and transmedia storytelling strategies at Weinreich Communications since founding the company in 1995. She helps organizations around the world make a difference for the populations they serve by strategically designing programs that draw on state-of-the-art behavior change techniques, digital media approaches and the power of stories.
Nedra is the author of the widely used book "Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good" (now in its 2nd edition) and published the Spare Change blog for many years. As...
Mots-clés
social media
public health
health
social marketing
#hcmmconf
mental health
health communication
marketing
storytelling
media
transmedia
youth
social
#injuryconf
injury
entertainment
news
social change
social media strategy
stories
social issues
social network
health care
nonprofits
literacy
teens
hospitals
change
ebook
mental illness
suicide prevention
ythlive
team up
generation next
suicide
journalism
prevention
social media marketing
public relations
model
behavior change
message
sustainability
education and training
cross-discipline
inspiration
strategy
communications
education
recruitment
jewish
school
#diydays
diy days
children
obesity
communication
narrative
cdc
research
medicine
academia
professional development
twitter
hcmm10
adolescents
networking
movements
approach
design
behavior
weinreich
nedra
Tout plus