1.
Wei-­‐Syuan
Chou
To
what
extent
might
augmented
reality
be
used
by
museums
to
enhance
user
experience
i
TO
WHAT
EXTENT
MIGHT
AUGMENTED
REALITY
BE
USED
BY
MUSEUMS
TO
ENHANCE
USER
EXPERIENCE?
Name
of
Candidate:
Wei-­‐Syuan
Chou
Year
of
Submission:
2014
Module
Title:
INSTG099
MSc
This
dissertation
is
submitted
in
partial
fulfillment
of
the
requirements
for
the
Master’s
degree
in
Digital
Humanities,
Dept.
of
Information
Studies,
UCL.
Supervisor:

2.
Wei-­‐Syuan
Chou
To
what
extent
might
augmented
reality
be
used
by
museums
to
enhance
user
experience
ii
Simon
Mahony
Abstract
The
dissertation
will
focus
on
the
use
of
Augmented
Reality
(AR)
technique
that
have
been
used
in
the
museum
context
as
well
as
compare
the
differences
between
using
an
AR
based
application
and
traditional
technique
like
paper
printing.
Most
of
the
past
efforts
of
applying
new
technologies
in
the
museum
have
been
concentrated
on
how
to
model
the
heritage
or
simulating
the
history
itself,
which
may
lead
to
the
problem
of
overlooking
the
user’s
sense
while
experiencing
the
museum.
The
aim
of
the
study
is
to
discover
users’
feeling
of
immersion
in
the
sense
of
presence
within
the
museum
experience,
in
order
to
bridge
the
gaps
between
the
museum,
the
techniques,
and
the
users.
The
study
will
review
the
literature
to
investigate
insights
and
concerns
from
the
past
researches,
which
will
be
followed
by
a
series
of
questionnaires
and
semi-­‐structured
interviews.
In
the
process
of
the
experiment,
both
the
control
group
and
the
experimental
group
will
be
asked
to
achieve
the
same
task,
for
the
comparison
of
exploring
the
differences
in
the
sense
of
experiencing
the
museum
by
using
different
approaches.
The
research
asks
to
what
extent
the
AR
might
be
used
by
the
museum
for
the
purpose
of
enhancing
users’
immersive
experience
in
the
sense
of
presence
within
the
museum
context.
In
this
case,
may
also
help
to
provide
future
studies
and
further
recommendation
about
investigating
the
relationship
between
the
museum
experience
and
new
digital
technologies
in
a
user-­‐centered
perception.

3.
Wei-­‐Syuan
Chou
To
what
extent
might
augmented
reality
be
used
by
museums
to
enhance
user
experience
iii
Declaration
‘I
declare
that
this
dissertation
is
my
own
original
work
and
that
all
sources
have
been
acknowledged.
It
is
11220
words
in
length.'
Signature:
WeiSyuan
Chou
Date:
25.08.14

4.
Wei-­‐Syuan
Chou
To
what
extent
might
augmented
reality
be
used
by
museums
to
enhance
user
experience
iv
TABLE
OF
CONTENTS
Title
Page
i
Abstract
ii
Declaration
iii
Table
of
Content
iv
List
of
Tables
v
1.
INTRODUCTION
6
1.1
Explanation
of
the
Problems
……………………………………………………………………………….
7
1.2
Objectives
…………………………………………………………………………………………………………
10
1.3
Research
Questions
…………………………………………………………………………………………..
11
1.4
Research
Design
………………………………………………………………………………………………..
11
2.
LITERATURE
REVIEW
13
2.1
Meaning
of
Museums
………………………………………………………………………………………………….
13
2.2
Presence
in
Museums
………………………………………………………………………………………………….
17
2.3
Technologies
in
Museums
……………………………………………………………………………………………
20
2.4
AR
in
Museums
……………………………………………………………………………………………………………
24
3.
METHODOLOGY
29
3.1
Different
Approaches
and
views
……………………………………………………………………….
29
3.2
Method
Design
…………………………………………………………………………………………………
30
3.3
Hypothesis
………………………………………………………………………………………………………...
41
4.
CONCLUSIONS
43
4.1
Results
………………………………………………………………………………………………………………
43
4.2
Findings
…………………………………………………………………………………………………………....
45
4.3
Discussion
………………………………………………………………………………………………………..
47
REFERENCES
APPENDIX
I
APPENDIX
II

5.
Wei-­‐Syuan
Chou
To
what
extent
might
augmented
reality
be
used
by
museums
to
enhance
user
experience
v
LIST
OF
TABLES
Table
1:
Immersive
Tendency
Questionnaire
(ITQ)
……………………………………………………………
33
Table
2:
PQ
(Presence
Questionnaire)
……………………………………………………………………………….
34
Table
3:
The
Development
and
the
design
of
the
Interview
Questions
………………………………
36
Table
4:
Semi-­‐Structure
Interview
Questions
…………………………………………………………………….
38