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© Wendy McClelland

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Are you confused about how to
choose the right marketing training?
Know you need help but don’t know
where to start?
Let me introduce myself and show
you how I can help you.

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I can help you build your business by:
Teaching you the FOUNDATIONAL step of
identifying your IDEAL clients
Showing you 25 Guerrilla Marketing
tactics to apply to YOUR business
Creating a marketing calendar

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Let me be your guide to building
the SUCCESSFUL business you
deserve!

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WHY do I know I can help you?
I’ve built three successful
businesses of my own.

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In 1995 I was a young, divorced
mom with three small children

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With two skills TYPING and TALKING I grew a
business that morphed into:
 my own daily radio show
 being known as an “expert” in using the
internet for business
 the New York Times choosing my first
website as “one of the best ‘biz sites on the
internet”

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 a nomination for Canadian
Entrepreneur of the Year
 the opportunity to speak to over
10,000 people about internet
marketing and technology
 the joy of speaking to groups from
Sacramento, California to
Whitehorse, Yukon to Calgary, Alberta

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My name is Wendy McClelland and
I’m an award winning entrepreneur, a
past nominee for Canadian
Entrepreneur of the Year and a
Certified Guerrilla Marketing Coach.
I’ve built three successful businesses
of my own and I can help you build
YOUR business!

10.
I’ve created a video series called
“Guerrilla Marketing for your
Business” and I’d like to give you a
free sample of the course.
This program contains EIGHT videos
and THIRTEEN downloadable
resources.

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This excerpt that follows is Video #2 –
that contains information about:
-Joint Ventures
- Free Consultations
- Customer Reactivation Letter

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I hope you will learn tactics in this
video that you can apply today to
grow YOUR business!
Let’s dive in.

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Joint Ventures or Fusion Marketing –
team up with other businesses who have
the SAME “ideal clients” as you do.

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A Joint Venture (JV) or Fusion Marketing means teaming
up with another business that has the SAME IDEAL CLIENT.
IDEAL CLIENTS are those most likely to buy your product
or services.
By teaming up with them you have the opportunity to
reach a whole new group of ‘ideal clients’ without having to
do any of the work to get them.
What kinds of things can you do as a joint venture? The
possibilities are endless!

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Examples of JOINT VENTURES (JV’s):
 Advertising - get a larger ad (that you share 50/50
with the partner) in your local paper, a trade
magazine or at an event
 Getting exposure to a brand new market (your JV
partner can send a letter of recommendation to
their clients and you do the same to yours –
recommending each other’s businesses)

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 Sharing a booth at a trade show (make sure the
organizers allow it)
 Adding your product to another one (as an
example if you make organic dog biscuits you could
team up with a company that makes custom dog
bandanas or leashes)
 Do a teleseminar, webinar or workshop together
Examples of JOINT VENTURES (JV’s):

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Examples of JOINT VENTURES (JV’s):
 Exchange ads in each other’s email newsletters
 Set up an affiliate program for your products
 Write a guest blog or have others guest on your blog
 Team up with another writer and co-write an article to
publish on both your blogs/website
You refer clients back and forth and receive a referral
fee (anywhere from 5% - 20% depending on your
industry)

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What needs or wants have my customers
expressed that they have?
Example: A hair dresser always hears “I’d
love to get my nails done while I’m here”.
{JV – team up with a nail technician}
Questions to help you come up with ideas for JV’s:

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What related products or services do they
want, need or could be interested in?
Example: A dog groomer often hears “I have
such a hard time finding somewhere to leave
Fluffy when we go on vacation.”
{JV – team up with a doggy daycare}

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What non-competitive companies have a product or
service that my customers could benefit from?
Example: A bridal salon often hears “I wish I could
find the perfect necklace to wear with this dress.”
{JV – team up with a jewellery designer}

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-
WHAT businesses
could you team up
with for a Joint
Venture?

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Free Consultations – Give potential clients a
free 30 or 60 minute consultation.

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Free consultations allow YOU to:
 See if the other person is someone you want to
work with
 Show your expertise to the potential client
 Interview the potential client and get the basic
facts – but NOT dive deep into their business
 Give them one or two tips or ideas – that’s it!

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TIPS for your FREE Consultation
 Set up meeting in a quiet place or do via Skype
 Set a specific time and be VERY CLEAR how much
time you are giving them (set the timer on your phone)
 Do a LITTLE research ahead of time (check out their
website & social media)

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TIPS for your FREE Consultation
- Ask SPECIFIC questions
Examples:
What are your biggest challenges related to XYZ
now?
What activities have you done up to now?
How do you feel I can best help you?

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Leave them WANTING more!
IMPORTANT

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AFTER the Consultation
 If you’ve promised to do a written proposal make
sure you give yourself enough time to prepare it
 Create templates you can modify so that you save
time
 Send the proposal in a PDF format
 After you send the proposal follow up within 7
days if you have not heard back

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Customer Reactivation Letter – allows you
to re-connect with past customers to
generate new business

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A Customer Reactivation Letter is
sent out annually during your
business’ slow period.
If you’ve been in business for any
length of time you want to build a LIST.
Your list is your GOLD MINE! It allows
you to stay connected and build
RELATIONSHIPS.

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You can watch an audio version of this video on
YouTube - http://youtu.be/djH2M1L3Uqs

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I hope you got some great information from this
sample of the course.
If you’d like to see more why not sign up for the
whole course?
I created this course because I know that not
everyone can afford to work with me in a one to
one coaching situation. But I believe EVERY
entrepreneur deserves great training.

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I’m really excited to
work with you!
Let’s get started!
Join me at
www.gmarketingforyourbiz.com

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