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Internet marketing channels and trends

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Wendy Pang
Wendy Pang

Online marketing is no longer just about managing websites - it's about managing many social media channels. What should marketers consider, for different channels? What are the advantages and risks? A guest lecture I gave at the University of Canberra in Sep 2010

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Internet marketing More than a good website Wendy Pang Web Project Manager Attorney-General’s Department
AGD channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which channel? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
Facebook business page ,[object Object]
Twitter for customer service
Twitter for reputation management
YouTube – viral ads ,[object Object],http://www.youtube.com/watch?v=owGykVbfgUE
Your customers need to find your website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Word of mouth – social media ,[object Object],[object Object],[object Object]
Twitter drives traffic ,[object Object],[object Object],[object Object]
Advertisements ,[object Object],[object Object],[object Object],[object Object]
Facebook social ads Source: Facebook. Graphic from Nielsen ,[object Object]
Search engine optimisation - SEO ,[object Object],[object Object],[object Object]
Google Analytics ,[object Object],[object Object],[object Object],http://sixrevisions.com/website-management/search-analysis-with-google-analytics/
Measure everything ,[object Object],[object Object],http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics
Measure blog traffic http://wordpress.org/extend/plugins/google-analytics-for-wordpress/stats/
Trend: Realtime ,[object Object]
Google Realtime ,[object Object]
Trend: Localisation ,[object Object],[object Object]
Trend: iPhone ,[object Object],[object Object]
Which channel for what? http://www.marketingpilgrim.com/wp-content/uploads/2010/08/CMO-SOCIAL-LANDSCAPE-R5.jpeg
Questions? ,[object Object],[object Object]

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Internet marketing channels and trends

Editor's Notes

  1. How do you see your future role, in working with these various channels?