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QlikView and Location / Map Intelligence

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Discusses integration of QlikView with Location Intelligence -- ESRI, MapXtreme, Geoserver, Google Maps

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QlikView and Location / Map Intelligence

  1. 2. <ul><li>Joefer Tingson (MISNet-QlikView consultant) </li></ul><ul><li>Roderick Ross (Integeo Business Dev’t Manager) </li></ul><ul><li>Butch Virtucio (Integeo-QlikView consultant) </li></ul>
  2. 3. <ul><li>What is Associative Analytics? </li></ul><ul><li>What is Integeo Map Intelligence? </li></ul><ul><li>Associative Analytics + Map Intelligence – the Killer App </li></ul><ul><li>Demonstration </li></ul><ul><li>Wrap-up and Q&A </li></ul>
  3. 4. Expand window to take up full screen Close / Open dialog box Submit questions
  4. 5. Extremely Costly Hard To Get the Right Data Industry Average Deployment: 17 Months Industry Average App Creation: 5 Months Services Cost $500K $400K $300K $200K $100K $0 Long Time to Get Results SAP BW Cognos Business Objects Data in Multiple Formats Users Unsure Getting Right Data 64% 36% Users Certain Getting Right Data BARC BI Survey 8 InfoWorld & IDC BI Survey
  5. 6. <ul><li>Anyone can use them </li></ul><ul><li>Simple and intuitive </li></ul><ul><li>Results in seconds </li></ul><ul><li>No training </li></ul><ul><li>Self-service </li></ul><ul><li>Addictive </li></ul><ul><li>People love using them </li></ul>
  6. 7. <ul><li>Easy to use as a consumer app </li></ul><ul><li>Instant results </li></ul><ul><li>Rapid time to value </li></ul><ul><li>Addictive </li></ul><ul><li>Gorgeous, intuitive interface </li></ul><ul><li>Delivers the big picture and deep analysis </li></ul><ul><li>Makes the complex simple </li></ul><ul><li>Lets business users achieve the impossible </li></ul><ul><li>People love using it </li></ul>
  7. 8. <ul><li>No programming needed </li></ul><ul><li>Rapid time to implement </li></ul><ul><li>Delivers the bigger picture by including the location visualization </li></ul><ul><li>People love using it </li></ul>
  8. 9. <ul><li>Every dollar spent </li></ul><ul><li>has a location </li></ul><ul><li>Where are our assets? </li></ul><ul><li>Where are our sales? </li></ul><ul><li>Where is our target market? </li></ul><ul><li>Where is our sales force deployed ? </li></ul><ul><li>The where can be just </li></ul><ul><li>as important as the what </li></ul><ul><li>and who </li></ul>80% of data has the location component, but businesses are unable to exploit it Business Week Research % of companies using above technologies
  9. 10. Location Visual very powerful Readily interpreted by Executives
  10. 11. <ul><li>Business data becomes valuable when collected & analyzed in relation to other internal or external data, eg, match your sales / service distribution outlet revenue info with </li></ul><ul><li>Demographics info like population density </li></ul><ul><li>Product mix vs customer needs / segments, eg affluency in a particular location </li></ul><ul><li>Competitive info, eg competitors network of outlets </li></ul><ul><li>Traffic patterns within the area, easy access </li></ul><ul><li>Service outlets, real-time deployment of service engineers </li></ul>Combine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights
  11. 12. Location information in decision-making : Strategic Entry into a new region, outlet location, product direction, mergers & acquisitions Tactical Acceptable risk levels when developing offers for certain customer segments Operational Approve / decline, authorize, fraud detection, customer service Industry Use and Benefits of Location Intelligence Retail Determine optimal site location, Maximize market share Hotels & Property Site selection, target marketing, expansion planning Finance Optimize every customer touchpoint, Optimally allocate branch & sales staff Government Crime analysis, improve emergency responders, planning & dev’t of large-scale public works Insurance Improve underwriting decisions, better risk management Media Plan media publication and distribution according to subscriber demographics Telecommunications Analyze network coverage, market demand, competitor data, identify emerging trouble spots / downtimes, etc. Transportation & Logistics Analyze the maintenance of transport systems, route planning & optimisation, asset tracking
  12. 13. OGC Requests Integration Platform Google Maps GIS Server Shape Files StreetPro WMS QlikView BI Server Business Data Reference Data BI Dashboard BI data Other UI WMS Google Earth KML
  13. 14. Business Objects Oracle OBIEE CIK QlikView BIRT Cognos Excel Microsoft RS Microstrategy Location Intelligence Business Intelligence and Transactional Platforms GIS Server Geoserver MapInfo ESRI Oracle Hyperion Business Data   GIS Base Maps Reference Data   Reference Data
  14. 16. <ul><li>Name </li></ul><ul><li>Address </li></ul><ul><li>Total Spent </li></ul><ul><li>Items purchased </li></ul>
  15. 17. <ul><ul><li>Replaced previous time consuming and manual distribution of Carrefour Club analysis with automated process delivered via web browser through integrated mapping </li></ul></ul><ul><li>Business Benefits: </li></ul><ul><li>Stores now have an interactive mapping environment </li></ul><ul><li>Deeper analysis can be made using BI filters </li></ul><ul><li>Maps always reflect the latest data </li></ul><ul><li>Maps are delivered in seconds, not months </li></ul>
  16. 19. <ul><li>Marketing campaign drove location based analysis </li></ul><ul><li>Use Census data to identify target markets not currently covered by Tupperware agents </li></ul><ul><li>Also used to rationalise management of Agents by Distributors </li></ul><ul><li>Identify locations that might warrant placement of a new distributor location </li></ul>
  17. 20. <ul><li>Many Different GIS servers </li></ul><ul><li>Do they support WMS import </li></ul><ul><li>Map Intelligence supports export of BI spatial layers as interactive WMS </li></ul><ul><li>Allows opportunity to link BI with other GIS servers </li></ul><ul><li>Example – DEEWR using specific BI tool and specific GIS platform </li></ul><ul><li>Integrate BI into an existing GIS interface </li></ul>
  18. 21. No GIS skills required
  19. 22. Color-coded regions from the world, to country To cities, associations calculated spatially in real-time To individual sales / service locations Show linear features color-coded by eg accident rate or other measures Floor plan, desk or building locations color-coded by an attribute Show measures within a kilometer radius
  20. 23. Show prominence Show highest concentrations Concentrations by Contours
  21. 24. Show me area of control for each distribution outlet. Every point within each polygon is closest to the controlling point. Show me the distance on the ground between points or along a route. Plot the route a courier van took or draw a line from the store to its best customers.
  22. 25. Show charts on regions Use “as the crow flies” circles. Augment business data with demographic data, eg Sales vs. population.
  23. 27. Export as a WMS Layer for import into another application Show Google Streets Layer Export to Google Earth to show Points of Interests and 3D view
  24. 28. <ul><li>QlikView Associative Analytics – how it works </li></ul><ul><li>Demo QlikView – Integeo Map Intelligence </li></ul><ul><li>QlikView data over a number of spatial interfaces </li></ul>
  25. 29. Region State Product Sales Person <ul><ul><li>IT Driven </li></ul></ul><ul><ul><li>Linear, pre-defined thinking </li></ul></ul><ul><ul><li>Insights missed in hidden data </li></ul></ul><ul><ul><li>Months to change </li></ul></ul><ul><ul><li>Data-centric </li></ul></ul><ul><ul><li>User Driven </li></ul></ul><ul><ul><li>Follows the user </li></ul></ul><ul><ul><li>All data, always visible </li></ul></ul><ul><ul><li>Minutes to change </li></ul></ul><ul><ul><li>Insight driven </li></ul></ul>Traditional Associative Region Product State Sales Person
  26. 30. <ul><li>Easily consolidates multiple data sources </li></ul><ul><li>Loads all data into memory </li></ul><ul><li>Enables real-time associative search and analysis </li></ul>
  27. 31. <ul><li>QlikView Associative Search </li></ul><ul><ul><li>A new paradigm for interactive data analysis that works the way your mind works </li></ul></ul><ul><ul><li>Puts analytical power into the hands of ordinary business users </li></ul></ul><ul><ul><li>Enabled by QlikTech’s patented in-memory associative database technology </li></ul></ul><ul><ul><li>Driven by huge advances in computing power </li></ul></ul><ul><ul><li>Explore and analyze sales & marketing, performance, clinical, manufacturing, & supply chain data as needed based on your unique needs </li></ul></ul><ul><ul><li>Learn from the results, make associations, and ask follow-up questions </li></ul></ul>Associative Search <ul><ul><li>Utilize across your firm on a daily basis to drive better business performance </li></ul></ul><ul><ul><li>Gain insights you need to make faster, more informed decisions </li></ul></ul>
  28. 32. Independent of business domain Seamless, synchronized integration between BI, GIS Merge business data with external geographic factors Advanced visualizations Interactive, dynamic web applications No programming skills needed by developers Vendor-neutral
  29. 33. www.integeo-sea.com [email_address] www.integeo.com [email_address] Download your evaluation copy now! http://twitter.com/Integeo [email_address]

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