1. ‘How To Defy The Economic Squeeze.”
@anotheredwards

2. Going back to the future

3. #ADVERTISINGFAIL
“In 1997, the average click thru rate on online
ads was 2.1%. In 2001 it was 0.5%. In 2010
it was 0.1%.”

4. Different and more media
Global media consumption: average hours per week
0
10
20
30
40
50
60
70
80
90
100
1991 2000 2011
Print
Digital TV
Cinema Outdoor
Mobile
Digital radio
Games
Analogue TV
Internet
Analogue radio
Source: Microsoft

6. Seek engagement not clicks

8. Ideas create audiences
0
2
4
6
8
10
12
14
16
18
20
Evian babies Best Job in
the World
Let's Colour
Project
Twelpforce
Million

9. Fame is a quantifiably good thing

11. Observations – an idea worth spreading
►Entertaining + useful = WORTH
►Old principles hold firm - 'competitive,
relevant, true'
►Social across the mix not an 'add on'
(research, seeding, engagement, analytics,
'broadcast')
►Respond and react in real time
►Content, content, content

12. @eurorscglondon