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Mobile marketing theme

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Mobile marketing theme

  1. 1. Mobile Marketing Theme Kirsty Sinclair, Nathan Whitworth, Ashleigh Winter, Kim (Waiman) Yau
  2. 2. http://www.mobilemarketmagazine.co.uk 1st story - BB10 to Launch End of January Next Year To launch new blackberry smart phone, ‘To launch end of January next year’ means they are missing out on a key opportunity of sales before Christmas. ‘Wide selection of apps, through the range of incentives’ Becoming more like the iPhone. Blackberry 10 hopes to change the past few rough months on the mobile supermarket. Staff at Blackberry have been working to create the most up-to-date features with a rich app eco system, a fast browser and cutting-edge multi-media capabilities.
  3. 3. 2nd Story- Mobile phone theft increases 25% in the past three years A massive increase in the number of smartphone robbery in three years. 264 phones were reported each day in the first 8months of 2012- 7% increase from 2011. 17% had their phone stolen for their pocket or bag, mainly on the streets. 59% of people do not have password security which meant the robbers could access their bank details on apps. Due to the large market of smartphones the theft rate will continue to increase in 2013.
  4. 4. Near field communication is a set of standards for smartphones and similar devices to establish radio communication and bring them all together. Being used by iPhone, Blackberry, Android, Nokia, Sony, Royal Phillips Electronics. Proximity Marketing is the localized wireless distribution of advertising content. It is being used by distributions of media at concerts, information, gaming and social applications, and advertising App Development - Internet, Dreamweaver,
  5. 5. Smartphone Apps • Instagram – editing photos, form of social networking, use of hashtags. • Daily Mail- Up to date with news, Relevant information, Comments. • Twitter- On the Go, Follow news celebs and football teams, Trends, Always tweeting, Discussion,

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