Personal Information
Entreprise/Lieu de travail
Barcelona Spain
Profession
writer, design spotter, brand strategist , ethnographer curates whatwomenmake.com
À propos
Chauncey founded Webby-nominated Girlonthestreet.com in 1999. After that, she was a senior brand strategist at Crispin Porter + Bogusky, Margeotes Fertitta Powell, and a consultant leading strategy on brands as diverse as Coca-Cola, Perry Ellis, Victoria’s Secret, truth, L’Oreal, and Louisiana Pacific lumber.
Her public speaking has included: The Future of Interactivity in Paris, hosting a panel at VNU’s What Teens Want conference in New York and the Imagination Festival during NY’s Ad Week, hosting a workshop on ethnography in partnership with Brain Ventures for clients such as Pan Rico and Gallina Blanca, as host of a Night of Talks on Sustainability in London at the Sense Lo
Mots-clés
ethnography
research
trends
insights
advertising
social media
trend reports
fashion
design
qualitative
marketing
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agencies
social content
storytelling
features
video
content
social media marketing
advertising brand strategy
case studies
sustainability
e-commerce
industrial design
women in business
women
curators
london design festival
exploration
chauncey zalkin
lingerie
victorias secret
teddy bears
culture
discovery
cultural research
kawaii
girls
cute
pink
identity
romance
media production
branding
behavior
teen trends
tools
media habits
technology
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usage
qualitative market research
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art directors
inspiration
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spotting
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thought leaders
york
creative
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globalization
copywriters
week
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crafts
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japan
global lifestyle brand
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brand strategy
artisans
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concept
marketplace
online
community
web
facebook
20
media
mobile
teen
applications
social
css
internet
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