SlideShare une entreprise Scribd logo
1  sur  7
Télécharger pour lire hors ligne
Analytics for Product Listing
Pages
Analytics for Product Listing Pages (PLPs)
Analytics for Product Listing Pages (PLPs)
What can be measured
• Product category
• Product sub-category
• Product brand
• Product name
• SKU
• Variation – size, colour, weight
• Price
• Quantity
• Promo code
• Stock availability
• Recommendations
• Order ID
• Expanded view / Rotated view
• Quick view
• Product impressions
• Product clicks
• Product detail views
• Product adds
• Product removed
• Wish list
• Filters / Refine by
• Product position
• Comparison
• Sort by
• Grid view / List view
• Page x of xx / Show all
• Infinite scrolling
• Customer rating
How to Evaluate
• Style comparison Visit intent
– Add to Basket
– Product View
PLP PGP PCP
Gotcha’s
• Out of stock
• Promotions
• Image request
– Browser URL lengths
• GA
– 500 hits per session
• Server calls £££
Summary
• Visit intent
• Capture page state
– Style, Filters, Sort, Mobile etc
• UI limitations
– Too many variables
– Export into R, SAS, SPSS, etc

Contenu connexe

Similaire à Analytics for Product Listing Pages (PLPs)

Google Analytics on Steroids: New Features & What You Need to Know
Google Analytics on Steroids: New Features & What You Need to KnowGoogle Analytics on Steroids: New Features & What You Need to Know
Google Analytics on Steroids: New Features & What You Need to KnowEmpirical Path
 
Yehoshua Coren - Analytics Ninja (All Things Data 2015)
Yehoshua Coren - Analytics Ninja (All Things Data 2015)Yehoshua Coren - Analytics Ninja (All Things Data 2015)
Yehoshua Coren - Analytics Ninja (All Things Data 2015)Shuki Mann
 
How to Uncover Customer Data and Increase Online Sales
How to Uncover Customer Data and Increase Online SalesHow to Uncover Customer Data and Increase Online Sales
How to Uncover Customer Data and Increase Online SalesShopVisible
 
CONTENT LICENSING - Assessing what you can sell
CONTENT LICENSING - Assessing what you can sellCONTENT LICENSING - Assessing what you can sell
CONTENT LICENSING - Assessing what you can sellEd Keating
 
Taking Your Site Performance to the Next Level with Optimization Testing
Taking Your Site Performance to the Next Level with Optimization TestingTaking Your Site Performance to the Next Level with Optimization Testing
Taking Your Site Performance to the Next Level with Optimization TestingElastic Path
 
developing new company and make strategy
developing new company and make strategy developing new company and make strategy
developing new company and make strategy Imran Sajol
 
Google analytics-basics-presentation
Google analytics-basics-presentationGoogle analytics-basics-presentation
Google analytics-basics-presentationKhan G Khan
 
Esp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoEsp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoESP Instant Solutions
 
Digital Marketing
Digital MarketingDigital Marketing
Digital MarketingAnis Zuberi
 
What is product management?
What is product management?What is product management?
What is product management?Martin Sabag
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand managementFe Edith Oronico
 
Webanalytics with Microsoft BI
Webanalytics with Microsoft BIWebanalytics with Microsoft BI
Webanalytics with Microsoft BITillmann Eitelberg
 
Marketing Strategy and Focus
Marketing Strategy and FocusMarketing Strategy and Focus
Marketing Strategy and FocusJohn Cousins
 
How to optimize your Adwords PPC campaign
How to optimize your Adwords PPC campaignHow to optimize your Adwords PPC campaign
How to optimize your Adwords PPC campaignMiles Woolgar
 

Similaire à Analytics for Product Listing Pages (PLPs) (20)

Optimising the Nissan Australia Online Experience
Optimising the Nissan Australia Online ExperienceOptimising the Nissan Australia Online Experience
Optimising the Nissan Australia Online Experience
 
Retail cops UX guideline
Retail cops UX guidelineRetail cops UX guideline
Retail cops UX guideline
 
Google Analytics on Steroids: New Features & What You Need to Know
Google Analytics on Steroids: New Features & What You Need to KnowGoogle Analytics on Steroids: New Features & What You Need to Know
Google Analytics on Steroids: New Features & What You Need to Know
 
Yehoshua Coren - Analytics Ninja (All Things Data 2015)
Yehoshua Coren - Analytics Ninja (All Things Data 2015)Yehoshua Coren - Analytics Ninja (All Things Data 2015)
Yehoshua Coren - Analytics Ninja (All Things Data 2015)
 
How to Uncover Customer Data and Increase Online Sales
How to Uncover Customer Data and Increase Online SalesHow to Uncover Customer Data and Increase Online Sales
How to Uncover Customer Data and Increase Online Sales
 
CONTENT LICENSING - Assessing what you can sell
CONTENT LICENSING - Assessing what you can sellCONTENT LICENSING - Assessing what you can sell
CONTENT LICENSING - Assessing what you can sell
 
Akashdeepsinghjandu9
Akashdeepsinghjandu9Akashdeepsinghjandu9
Akashdeepsinghjandu9
 
Taking Your Site Performance to the Next Level with Optimization Testing
Taking Your Site Performance to the Next Level with Optimization TestingTaking Your Site Performance to the Next Level with Optimization Testing
Taking Your Site Performance to the Next Level with Optimization Testing
 
developing new company and make strategy
developing new company and make strategy developing new company and make strategy
developing new company and make strategy
 
Google analytics-basics-presentation
Google analytics-basics-presentationGoogle analytics-basics-presentation
Google analytics-basics-presentation
 
Esp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magentoEsp - Ecommerce capabilities magento
Esp - Ecommerce capabilities magento
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
What is product management?
What is product management?What is product management?
What is product management?
 
ITC Ltd.
ITC Ltd.ITC Ltd.
ITC Ltd.
 
Product and brand management
Product and brand managementProduct and brand management
Product and brand management
 
Webanalytics with Microsoft BI
Webanalytics with Microsoft BIWebanalytics with Microsoft BI
Webanalytics with Microsoft BI
 
Marketing Strategy and Focus
Marketing Strategy and FocusMarketing Strategy and Focus
Marketing Strategy and Focus
 
The Product Manager Role
The Product Manager Role The Product Manager Role
The Product Manager Role
 
Website workout
Website workoutWebsite workout
Website workout
 
How to optimize your Adwords PPC campaign
How to optimize your Adwords PPC campaignHow to optimize your Adwords PPC campaign
How to optimize your Adwords PPC campaign
 

Dernier

Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introductionsanjaymuralee1
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...PrithaVashisht1
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best PracticesDataArchiva
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerPavel Šabatka
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.JasonViviers2
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionajayrajaganeshkayala
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxVenkatasubramani13
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?sonikadigital1
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Guido X Jansen
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Vladislav Solodkiy
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityAggregage
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructuresonikadigital1
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024Becky Burwell
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxDwiAyuSitiHartinah
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptaigil2
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)Data & Analytics Magazin
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationGiorgio Carbone
 

Dernier (17)

Virtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product IntroductionVirtuosoft SmartSync Product Introduction
Virtuosoft SmartSync Product Introduction
 
Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...Elements of language learning - an analysis of how different elements of lang...
Elements of language learning - an analysis of how different elements of lang...
 
5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices5 Ds to Define Data Archiving Best Practices
5 Ds to Define Data Archiving Best Practices
 
The Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayerThe Universal GTM - how we design GTM and dataLayer
The Universal GTM - how we design GTM and dataLayer
 
YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.YourView Panel Book.pptx YourView Panel Book.
YourView Panel Book.pptx YourView Panel Book.
 
CI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual interventionCI, CD -Tools to integrate without manual intervention
CI, CD -Tools to integrate without manual intervention
 
Mapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptxMapping the pubmed data under different suptopics using NLP.pptx
Mapping the pubmed data under different suptopics using NLP.pptx
 
How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?How is Real-Time Analytics Different from Traditional OLAP?
How is Real-Time Analytics Different from Traditional OLAP?
 
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
Persuasive E-commerce, Our Biased Brain @ Bikkeldag 2024
 
Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023Cash Is Still King: ATM market research '2023
Cash Is Still King: ATM market research '2023
 
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for ClarityStrategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity
 
ChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics InfrastructureChistaDATA Real-Time DATA Analytics Infrastructure
ChistaDATA Real-Time DATA Analytics Infrastructure
 
SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024SFBA Splunk Usergroup meeting March 13, 2024
SFBA Splunk Usergroup meeting March 13, 2024
 
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptxTINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
TINJUAN PEMROSESAN TRANSAKSI DAN ERP.pptx
 
MEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .pptMEASURES OF DISPERSION I BSc Botany .ppt
MEASURES OF DISPERSION I BSc Botany .ppt
 
AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)AI for Sustainable Development Goals (SDGs)
AI for Sustainable Development Goals (SDGs)
 
Master's Thesis - Data Science - Presentation
Master's Thesis - Data Science - PresentationMaster's Thesis - Data Science - Presentation
Master's Thesis - Data Science - Presentation
 

Analytics for Product Listing Pages (PLPs)

  • 1. Analytics for Product Listing Pages
  • 4. What can be measured • Product category • Product sub-category • Product brand • Product name • SKU • Variation – size, colour, weight • Price • Quantity • Promo code • Stock availability • Recommendations • Order ID • Expanded view / Rotated view • Quick view • Product impressions • Product clicks • Product detail views • Product adds • Product removed • Wish list • Filters / Refine by • Product position • Comparison • Sort by • Grid view / List view • Page x of xx / Show all • Infinite scrolling • Customer rating
  • 5. How to Evaluate • Style comparison Visit intent – Add to Basket – Product View PLP PGP PCP
  • 6. Gotcha’s • Out of stock • Promotions • Image request – Browser URL lengths • GA – 500 hits per session • Server calls £££
  • 7. Summary • Visit intent • Capture page state – Style, Filters, Sort, Mobile etc • UI limitations – Too many variables – Export into R, SAS, SPSS, etc

Notes de l'éditeur

  1. Example PLP and customer interactions
  2. Infinite scrolling and mobile view
  3. 28
  4. Did the PLP prompt customer to add product or click thru to PDP - % Zero Yield
  5. OOS - SKU still get listed but customer unable to buy Promos – need to capture Can’t measure everything – IE 2048 characters, GA limitations, Paid for costs
  6. Two Tier Segmentation