The Advertising Standards Authority (ASA) is the UK's independent regulator of advertising across all media. By applying their Advertising Codes, they make sure your marketing comms to your target audience are legal, decent, honest and truthful. From the 1st March 2011 this will include marketing comms on websites and social media. This slideshare presentation outlines what online advertisers and media owners need to think when planning their digital marketing strategy moving forward to comply with the ASA standards and protect their online reputation.

1. Advertising Standards Authority (ASA) to regulate UK Websites & Social Media. Will it make or break your online reputation?

2. Who are the ASA?

4. By applying their Advertising Codes, they make sure your marketing comms to your target audience are:

5. Legal

6. Decent

7. Honest

8. Truthful

11. B&Q complained to the ASA and challenged whether the claim of "extra 15 per cent" misleadingly implied that other discounts had already been applied

17. Bad news for competitors, good news for you! If you are losing business to competitors who are making statements on their website or social media presence which are NOT legal, decent, honest and truthful, from the 1st March the ASA will be there to investigate for you. Good news because it levels out the playing field for businesses who practice ethical marketing comms and those who don’t!

18. What if you don’t comply?

20. Removal of paid-for search advertising – Your ads linking to your non-compliant marketing comms may be removed with the agreement of the search engines

22. Sign up for info The Committee of Advertising Practice (CAP) can provide advice on your campaigns and offer a range of training tools in specific sectors to help you comply. Sign up for CAP Services to receive news, advice and practical guidance on the new Advertising Codes: www.cap.org.uk/CAPServices.aspx.

23. Then ask yourself this question…

24. What is my Digital Marketing/SEO/PR/Social Media/Web Agency doing about this?

25. If this has slipped between the cracks, ask us about our ASA Compliance Audit for your website and social media strategy.

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