Whitney Fortin

Fayetteville, Arkansas Area United States

Insights & Strategic Planning at Saatchi & Saatchi X

Advertising / Marketing / PR

I am an emphatic researcher experienced in research design, execution and insight mining. I believe that effective insights utilize both the science and art of research to address business questions and develop strategy. In today’s world of never ending data it is crucial to synthesize insights and tell the shopper/consumer/end user story in a way that provokes reactionary thought leadership that leads to strategic business decisions.