11. 2) Utilize/attach each company’s global/international
organizational chart – compare
Write a short page using the above #1 and #2 comparisons on
McDonalds and Burger King – the previously used info is below
for reference. Uses APA format for citations. (at least 3
references)
INFO to start from:
1. McDonald’s indicated upward trend in its sales across all
segments per statistics of 2017.
The same store sales of McDonald’s surged by 5.5 percent
internationally and the similar sales of the company grew by 4.5
percent domestically in the United States (Jargon, 2018). The
overall sales of Burger King in 2017 were $93.7 million
(Restaurant sales of Burger King, N.D). Burger King’s same
store sales increased by 4.5 percent. According to statistics, the
total number of individuals who visited any of Hilton Hotels at
night in the United States accounted for 23.81 million (Number
of people, N.D).
2. In 2017, McDonald’s earned a profit of $22.82 billion across
the globe. While $8 billion were earned domestically in 2017.
Burger King generated overall earnings of $1.23 billion
(Whitten, 2018). In 2017, Marriot international produced an
overall revenue of $22.9 billion. Whereas, Hilton Hotel almost
$9.14 billion revenue in 2017.
3. One of the major challenges that is being faced by
McDonald’s is to alter the image of the food chain in the eyes
of the people from being “Junk food restaurant” to “Healthy
food restaurant”. Another main challenge which McDonalds is
confronting recently is to alter the attitude of its consumers who
carry on buying only junk food items from McDonald’s despite
the fact that it has introduced many new and nutritious food
12. items (Deng, 2009). Likewise, Hilton Hotels is facing an issue
of management of diverse human resources because of large
number of operating branches worldwide (Maxwell, 2002).
Second major challenge confronted by Hilton Hotels is the
maintenance of quality and business productivity. The key
challenges that are faced by Marriot International include its
merger with Starwood. It has to cultivate the passion and power
which Starwood possessed. Also, they have to prioritize
innovation upon functional logic to embrace success (Shealy,
2016). Two main issues faced by Burger King include increased
competition and average level creativity in business
undertakings (Brady, 2010)
Work Cited
Jargon, J. (2018). ‘Value Meals Drive McDonald’s Sales’.
Retrieved from: https://www.wsj.com/articles/mcdonalds-meal-
specials-new-menu-items-feeding-sales-1517321212
“Quarterly revenue of McDonald’s Corporation worldwide from
2012 to 2017” (N.D). Retrieved from:
https://www.statista.com/statistics/663931/quarterly-revenue-
of-mcdonalds/
“Restaurant sales of Burger King from 2013 to 2017 (in million
U.S. dollars)” (N.D). Retrieved from:
https://www.statista.com/statistics/630389/burger-king-
restaurant-sales/
Whitten, S. (2018). “Shares of Burger King Owner spike on
profit beat, better sales at burger chain”. Retrieved from:
https://www.cnbc.com/2018/02/12/burger-king-fourth-quarter-
earnings-2017.html
‘Number of people who spent a night at Hilton hotels within the
last 12 months in the United States from spring 2008 to spring
2017’ (N.D). Retrieved from:
https://www.statista.com/statistics/227561/hilton-hotel-guests-
usa/
Deng, T. (2009). ‘McDonald’s New Communication Strategy on
Changing Attitudes and Lifestyle’ International Journal of
Marketing Studies, 1(1), p.37-42.
13. Maxwell, G. (2002). ‘Strategic HRM and business performance
in the Hilton Group’ International Journal of Contemporary
Hospitality Management, 14(5), pp.251-252.
Shealy, G. (2016). ‘Marriott-Starwood: Marrying the Great
Executor with the Great Innovator’. Retrieved from:
https://scs.georgetown.edu/news-and-
events/article/5809/marriott-starwood-marrying-great-executor-
great-innovator
Brady, D. (2010). “The challenges facing Burger King Buyer 3
G capital” Retrieved from:
https://www.bloomberg.com/news/articles/2010-09-08/the-
challenges-facing-burger-king-buyer-3g-capital