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Ben Smith National Advertising / Social Media Manager Whitney Mathews Online Consultant / Shawnee Resident / Jazzercise Goddess Kristen Walker National Accounts / Social Media Ninja / Makes Ben Work and Maintain Some Degree of Focus Lawrence Journal-World / The World Company

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What is social media? <ul><li>Highly accessible tools that advocate sharing of knowledge + information through social interactions . </li></ul>

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What is social media? <ul><li>Social media lets you have real conversations with your customers + your community. </li></ul>

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Communication has changed Now, multiple people with the same ideas can share thoughts with each other in a variety of ways.

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How BIG is social media? <ul><li>3 of 4 online Americans are using it. </li></ul>Forrester Research

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How BIG is social media? Years to reach 50 million users… Radio – 38 years Television – 13 years Internet – 4 years Added 100 million users in less than 9 months

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How BIG is social media? <ul><li>If Facebook were a country, it would be the </li></ul><ul><li>fourth largest in the world. </li></ul>> Facebook.com, Wikipedia.com

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How BIG is social media? <ul><li>Twitter averages 3,000,000 Tweets </li></ul><ul><li>Every. </li></ul><ul><li>Single. </li></ul><ul><li>Day. </li></ul>WTF is Social Media?

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How BIG is social media? YouTube is projected to stream 75 billion videos to 375 million unique visitors in 2009. Mashable.com

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OK. it’s popular. I get it. <ul><li>But why do I need it? </li></ul>

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Because… <ul><li>93% of online Americans believe all companies should have social media presence. </li></ul>85% believe a company should interact with customers via social media. 56% feel a stronger connection with companies who interact with them on social media sites. Cone Research

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But I’d rather interact in person than hide behind a cell phone…

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Good… It’s called SOCIAL media. @Ltwup

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Remember the Golden Rules…

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Remember the Golden Rules… THINK before you post… What happens in Vegas stays on Twitter/Facebook/YouTube… How does each post reflect on both you and your business… Corporate guidelines – set expectations…

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FAIL!!!!!

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SUCCESS!!!!!

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Make it local <ul><li>In 2009, Old Shawnee Days ran a social media campaign for the first time. </li></ul><ul><li>Facebook + Twitter were used to add personality, provide information + rally fans. </li></ul><ul><li>In five days, online activity related to Old Shawnee Days spiked 137%. </li></ul>

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Monitoring validates efforts <ul><li>Categorization of sites pre/post-festival proves social networking generated conversation about Old Shawnee Days. </li></ul><ul><li>Conversation on social networks increased 25% </li></ul><ul><li>News coverage increased 8% </li></ul>Data analysis: Spiral16

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Why it works… <ul><li>At it’s core social media is about community . </li></ul>

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SOCIALIZING NEWS COVERAGE

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Socializing News Coverage

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Getting the community involved

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Engage - Don’t Sell

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Innovative social applications CUSTOMIZABLE AND INTERACTIVE

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In April 2010… The World Company is hosting an educational social media event. The two-day summit will feature industry superstar Chris Brogan and other nationally recognized names.

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Let’s get Tweeting…

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Any Questions?