Just testing the program please ignore

2.  Objectives
 Content
 Analysis

3. 1. Set your goals
2. Determine Channels
3. Establish Content
Strategy

4.  Common objectives are:
1. Creating a culture of engagement
2. Expanding your reach
3. Promoting Social Involvement
4. Generating Fundraising Dollars
5. Boosting Brand Recognition
6. Collecting Timely Feedback and
Network Input
7. Improving Brand Satisfaction

5. Creating & Collecting
sharable content all over
campus and through out
Spalding's world wide Alumni
Family

6.  Event invites and promotion
 Reporting your Milestones
 Sharing Local Campus News
 Photo and Video Sharing
 Contests
 Real-time communication
 Promoting your VIPs
 Call to Action
 Saying Thank You

7. Measure everything!
Blog comments, website
traffic, page views, event
attendance, mentions, retwe
ets, likes, followers, volunteers
, donors

8.  Gather Benchmark Data
 1. What is your current strategy?
 2. How are you implementing it?
 3. Is it being integrated?
 4. Is it supported by your organization?

9.  Examine real time buzz with tools such as
SocialMention
 Track Status Update Impressions and
Click stats with tools such as Bit.ly
 Keep track of Retweets
 Count your "Likes"
 Pay attention to content that "grows
legs"

10. They make the World smaller by
creating real time intimacy and
personalize communication.
They strike the right tone, are
funny, encouraging, and
informative.
They remind Alumni of their love for
the University and rely heavily on the
power of Nostalgia

11. Content largely based on the work of Sidney Eve Matrix of
sineyevemartix.com and matrixmediafx.com
Other Sources:
Bisbey, M. (23, March 2012). Abcs of the social media
audit. Retrieved from
http://www.bigducknyc.com/blog/abcs_of_the_social_me
dia_audit
Anyangew, E. (2011, April 8). Q&a best bits: Strategies for
effective higher education fundraising. The Guardian.
Retrieved from http://www.guardian.co.uk/higher-
education-network/2011/apr/08/strategies-effective-
higher-education-fundraising