Hashtag Marketing by Amex

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American Express was considering a hashtag marketing campaign using a new technology called "hashtags-over-the-air" that allows content to be broadcast locally via WiFi hotspots and accessed through a mobile app. The documents discuss a case study of a campaign using the hashtag #AmexMakeMyDay and evaluate whether further investment in this type of location-based hashtag marketing would provide a good return on investment for American Express. They also describe the new technology called iPot that turns WiFi hotspots into radio stations broadcasting content aggregated under hashtags that mobile users can access through a nearby hotspot and app.

Marketing Business News & Politics

#AmexMakeMyDay
A real case of hashtag marketing
Photo taken: 2013/12/22 Location: Washington Square Park, NYC

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#AmexMakeMyDay
Follow up finding:
http://hash.ly/AmexMakeMyDay

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

Customer:
What to have?
Action Support Info

Sample tasting

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

Amex:
What more to Invest?

QR Code

HashTags
-over-the-air

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

A nice landing page
for mobile devices

#AmexMakeMyDay via
“Hashtags-over-the-air”

#LuckyPizza

A ROI decision for AMEX
Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

QR Code

HashTags-over-the-air

#SO – Web 2.0 Source
#LO – Locally Relevant
#MO – User’s own device

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

iPot® Inc. drives a technological innovation to
turn normal WiFi hotspots into radio stations
for hashtag broadcasting, operable either by
independent hosts or syndicated networks.
Cross-media contents will be aggregated under
hashtags and broadcast within an intimate WiFi
coverage area and accessed via our
hash.ly Android App.
Our hashtags-over-the-air ecosystem also
includes a marketplace where surplus WiFi
channels can be listed for leasing and earning
income.
Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

#CustomerHappy
#AmexHappy

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

Check it out:
Hashtags-over-the-air
ReThinkWiFi.com
HashSpot.com

Copyright 2013-2014 iPot® Inc. Contact: eyeaim@gmail.com

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