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Rewifi
1. Re-WiFi for Mobile Internet
Presented by:
RoyFang@M-Commerce.com
2017/4/16 RoyFang@M-Commerce.com 1
2. Turn your SSID into a New Asset
and own it!
• Re-Purpose WiFi
• Hashtag SSID
• Emoji SSID
• Broadcast them
• Hyperlink them
• Build Big Data
• Landing page/utility
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Yesterday Today
4. Vision
A Hashtag layer over each and
every Smart City
Hashtags Over The Air (#HOTA)
Repurpose of WiFi SSID*
* SSID: Service Set Identifier, which is essentially the Name of a WiFi Hotspot
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5. Reinventing Mobile Internet
- A layer of Hashtags Over The Air (#HOTA)
- Hinges on the thing called SSID*
Hashtag to oust Domain Name and URL
APPs to oust Browsers, or vise versa
Mobile First – Pop Ups Goodie and Flash Sale
#HOTA – From Smart Cities to Ubiquity
Proximity Based and Location Sensitive
* SSID: Service Set Identifier, which is essentially the Name of a WiFi Hotspot
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6. SSID transcends into a new medium with
Hashtags and Emojies #
The inventor of emoji The inventor of hashtag The ban of SSID sniffing
Shigetaka Kurita Chris Messina Steve Jobs
1999 2007 2010
Thus an Android-Only Opportunity, for now, but not forever!
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7. Business Model:
Freemium + Subscription
Co-Branding via Hashtags and emojis
Business Case: #EZ™ USPTO registration in progress
World’s first Hashtag trademark registered for Co-Branding
$0.00 ~ $199.00 for customizable #HOTA registration
Just think of it as Domain Name subscriptions
It works also like QR codes (via a URL Shortener)
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