Technology Has Shaped Our Hierarchy of Needs as much as Our Hierarchy of Needs Has Shaped Technology. When you’re running marketing campaigns on social media platforms or trying to develop new business, you need to understand the minds of your customers and consumer decision making process. Knowing Maslow’s Hierarchy of Needs, a little bit of psychology and catching up with the technology development, definitely helps you to be innovative and creative.

1. Technology Has Shaped
Our Hierarchy of Needs
as much as
Our Hierarchy of Needs
Has Shaped Technology
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2. Physiological
Social Needs
Safety
Self Esteem
Self
Actualization
• self-fulfillment,
personal growth,
peak experiences.
• achievements, confidence, status,
independence, dominance, prestige, respect.
• sense of belonging, affection and love
• security, protection, law, income/employment, order, limits, stability,
freedom from fear and health
• Air, food, drink, shelter, warmth, sex, sleep, and clothing
The Maslow’s Hierarchy of Needs
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3. Physiological
• Air, food, drink, shelter, warmth, sex, sleep,
and clothing are the biggest part of the pyramid
that forms Maslow’s Hierarchy of Needs that are
required for human survival.
• Now, just about everyone around us has a
smartphone on their hip, in their pocket, or hiding
in their purse. A smartphone isn’t just an
accessory to many people, it’s an extension of
their lives. And without it, there would be no way
to live.
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4. Social Needs
• It refers to security, protection, law, income/
employment, order, limits, stability, freedom
from fear and health. They are much desired
when it comes to achieving a level of comfort.
• Is the internet a human right? Information has
been described by many as the oxygen of
democracy and internet is the tool for accessing
free information. To gain freedom, you need to
have control and you need to have knowledge.
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5. Safety
• Maslow said that it is important for humans to
feel a sense of belonging, affection and love,
within our social circles. From work group,
family, friends, romantic relationships.
• Nowadays social media network such as
Facebook, Instagram, Pinterest and Google+
provide for our need to: have friends, connect
with family, friends, partners, spouses,
prospective partners (sexual intimacy).
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6. Self-Esteem
• It is the desire to be recognized and rewarded
for our achievements, confidence, status,
independence, dominance, prestige as well as
self-respect, respect from others either
internally or externally or even both.
• Status update, content sharing, selfie through
social media platforms have become our way
to fulfil our needs for self-esteem, confidence,
achievement, self respect and respect for others.
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7. Self-Actualization
• This is the top level of the pyramid and the pinnacle to
aim for. It is about realizing personal potential, self-
fulfillment, personal growth and peak experiences.
• The social networks that facilitate this are Youtube,
Blogger, Path, Tumblr and WordPress. We also
have reality TV programs such as Big Brother, X-
Factor, and Survivor. They fulfil the needs of
creativity, spontaneity, problem solving, lack of
prejudice, acceptance of acts and sometimes 15
minutes of fame.
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8. Physiological
Social Needs
Safety
Self Esteem
Self Actualization
• Air, food, drink, shelter, warmth, sex, sleep, and clothing
• security, protection, law, income/employment,
order, limits, stability, freedom from fear and health
• sense of belonging, affection and love
• achievements, confidence,
status, independence,
dominance, prestige, respect.
• self-fulfillment,
personal growth,
peak experiences.
• smart phone, iPad, notebook, tablet
• computer, internet
• social media network
• selfie, content sharing
• 15 mins
of fame
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9. The Maslow’s hierarchy of needs
at each level and technology &
ICT development is our business
opportunity to develop and
market a product or service.
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