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Introduction 2 Social Media (Marketing)
- 1. SMILE 04/08/11 @wiesenhofer 1
- 2. INTRODUCTION TO DI (FH) Stephan Wiesenhofer 08/04/11 SOCIAL MEDIA Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer 04/08/11 @wiesenhofer
- 3. WIESELSTEIN.COM 08.04.2011 Introduction to Social Media 04/08/11 @wiesenhofer 3
- 4. 04/08/11 @wiesenhofer 4
- 5. SOCIAL MEDIA is the „use of technology to co-create, know, like and trust“ John Jantsch, Duct Tape Marketing 04/08/11 @wiesenhofer 5
- 6. 4 Ps of Marketing infused with Social Media Content + Context + Connection + Community = SOCIAL MEDIA MARKETING 04/08/11 @wiesenhofer 6
- 7. SOCIAL MEDIA STRATEGY • Spread Content? • Community of Evangelists? • Involve Customers? • Be a Thought Leader? • Be a Trusted Source? 04/08/11 @wiesenhofer 7
- 8. HIERARCHY of SOCIAL MEDIA MARKETING Micro Social Networks Social Bookmarking Social Search RSS Blogging 04/08/11 @wiesenhofer 8
- 9. MEASURE & MONITOR • Define KPIs • Predictable Results with Targeting • Foster Viral Sharing with Incentives 04/08/11 @wiesenhofer 9
- 10. SOCIAL LANDSCAPE Better Leverage Social Media Sites 04/08/11 @wiesenhofer 10
- 11. 04/08/11 @wiesenhofer 11
- 12. 04/08/11 @wiesenhofer 12
- 13. News & Community in 140 Characters 04/08/11 @wiesenhofer 13
- 14. WHAT‘S HAPPENING ON TWITTER? Introduction 08.04.2011 to Social Media 04/08/11 @wiesenhofer Video: http://goo.gl/UhGhT 14
- 15. • Tweet: 140 Characters • Mention: @Wiesenhofer • RT: „re-tweet“ (old style) • Hashtag: #aiesecF2 • Message: DM 04/08/11 @wiesenhofer 15
- 16. EVEN MORE TERMS • Timeline • Follow / Unfollow • Following • Followers 04/08/11 @wiesenhofer 16
- 17. TWITTER TOOLS 04/08/11 @wiesenhofer 17
- 18. BEST PRACTICES • Share • Listen & Ask • Respond & Reward • Demonstrate Know-How • Champion your Stakeholders • Use the Right Voice 04/08/11 @wiesenhofer 18
- 19. Use Technology to Co-Create, Know, Like and Trust Content + Context + Connection + Community RECAP Have a Social Media Strategy Measure and Monitor 04/08/11 @wiesenhofer 19
- 20. Thank you DI (FH) Stephan Wiesenhofer 08/04/11 Presales & Consultant | DCCS GmbH Tweet This: @Wiesenhofer 04/08/11 @wiesenhofer
- 21. Sources Slide Sources 1 IMAGE: AIESEC – http://www.aiesec.at 2, 20 IMAGE: Ludwig Gatzke - http://goo.gl/oLjUy 3-4,11,13 IMAGES: Twitter Inc. – http://twitter.com 5 IMAGE: RegentsEarth - http://goo.gl/xIuPy 6 IMAGE: Website Design Divas - http://goo.gl/vzSvg DATA: John Jantsch, Duct Tape Marketing - http://goo.gl/TDhAG 7 IMAGE: CFO Strategist (Screenshot) - http://goo.gl/kszHd 8 IMAGE: Flickr - Michel27 - http://goo.gl/5yJkW 9 DATA: Social Media Examiner http://goo.gl/gmQmI 10 IMAGE: Flickr - Pixel0908 - http://goo.gl/shs2e 11 IMAGES: Fake Convos Generator - http://fakeconvos.com/ ; Screenshot: http://facebook.com 14 VIDEO: Youtube – Twitter - http://goo.gl/UhGhT 15 IMAGE: AGENT-X Comics - http://goo.gl/5JkI6 16 IMAGES: Web Design Creatives - http://goo.gl/NiiKl 17 IMAGES: Screenshots - http://goo.gl/X1hyE, http://goo.gl/hY8BX, http://goo.gl/9x1WY 18 DATA: Twitter Inc. - http://goo.gl/1CzkY IMAGE: Flickr -aiesecinternational - http://goo.gl/pEXO0 21 04/08/11 @wiesenhofer