How design thinking can help companies and organisations to integrate the circular economy? That's the question Wiithaa wanted to answer.

1. EXTRACT
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
RECYCLING
REMAKE
PRODUCT
REPAIR
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS
Design,
an easy tool to
integrate the
circular
economy

2. EXTRACT
MAKE
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS
SELL
&
DELIVER
Our current economy is linear...
RAW MATERIALS
USE
HOUSEHOLD
WASTE
INDUSTRIAL
WASTE

3. For each tone of common waste,
50 to 70 tones of industrial waste are
used, transported or trashed*
Source : Blue Economy, Gunter Pauli
Bagger 288 - Mine Extractor in Germany

4. Our ways of producing use more ressources
than we expect
a 5 g golden ring = 2 tons of raw material
2 g of diamond = 106 kg of raw material
12 bottles of wine = 2 kg of raw material
1 teethbrush = 1,5 kg of raw materials
a pair of shoes = 8 000 liter of water
1 t-shirt = 2 700 liters of water
1 A4 sheet of paper = 10 liters of water

5. 90% of the products we buy are trashed
within 6 months Source: The Great Recovery

6. EXTRACT
MAKE
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS
SELL
&
DELIVER
RAW MATERIALS
USE
HOUSEHOLD
WASTE
INDUSTRIAL
WASTE
In this economy,
we’re only focused
on two parameters...

7. Technology Business

8. ?

10. «Design is not just what it looks like and feels like.
Design
is how it works.»
Steve Jobs

11. Human
Let’s consider
the human
aspect too.
Technology Business

12. What can
design
do in the waste
process ?

13. USE
HOUSEHOLD
WASTE
INDUSTRIAL
WASTE
Design is not focused only
on the result...

14. EXTRACT
MAKE
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS
SELL
&
DELIVER
RAW MATERIALS
USE
HOUSEHOLD
WASTE
INDUSTRIAL
WASTE
It forces you to reconsider all the process...

15. EXTRACT
RAW MATERIALS
USE
MAKE
SELL
&
DELIVER
REUSE
RECYCLING
REMAKE
PRODUCT
REPAIR
PUT TOGETHER
PIECES
PUT TOGETHER
PRODUCTS
to consider
it perfectly
circular...

16. In Europe, before 2025, circular economy
could make up to
700 billion $
Source : McKinsey / EllenMacArthur Fondation

17. Source : The Great Recovery

18. Human
Technology Business
Nature

22. Circular economy gives
new opportunites
Photo : Treamus sur Deviant Art

23. Opportunities of the circular economy
economics environmental social
New business
models
Shared value
creation
Resources
optimization
Make waste
disapear
Relocalization
of activities
Jobs
creation

24. Ecoconception
Collaborative
economy Upcycling

25. Together,
let’s make the
circular economy
happen !
Brieuc Saffré
brieuc@wiithaa.com
Nicolas Buttin
nicolas@wiithaa.com
w w w . w i i t h a a . c o m