Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Facebook made a few new updates for the month of August that Facebook Marketing experts should be very interested in. These updates show an interesting shift in Facebook’s attitude toward those who use it for marketing.

1. Facebook Reveals New Enhanced Post
Targeting For Brand Pages
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2. • General consensus in advertising today is usually that the most
effective advertising is specifically targeted to a narrow field of people
that you want to reach.
• For years this has been accomplished with complicated technology and it
has definitely shown performance improvements from non-targeted to
targeted ads.
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3. This level of targeting has never been available for Social Media
Marketing before, but now Facebook is offering a brand new feature for
pages called “enhanced post targeting.”
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4. Before this update page managers had no way of specifically targeting
certain demographics beyond region and language.
• Now you can create multiple content and posting strategies based on
who you are marketing to.
• This will obviously make content creation and management a much more
difficult job but it will also be much more effective.
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5. The new options include gender, relationship status, education,
workplace, language and geography. They have also changed up the
Geography option.
• Before no one could see your post unless they were in the region you had
selected to target.
• Now all users can see your post on your page timeline but it will only be
pushed to users news feeds if they fall within the targeted area.
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6. • This is great news for Social media marketing, it gives us the ability to
greatly increase social engagement by catering your content
specifically for a targeted segment of the population.
• If done correctly you should be able to appeal more to your target
demographic, increasing engagement and eventually increasing sales.
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7. Brands who market to a wide range of people will probably benefit the
most from this update, because they will be able to create multiple
strategies that will cater specifically to each segment of their target
audience.
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8. I also want to repeat that all your content regardless of its targeting will
remain visible to everyone on your timeline so be careful what you post.
• You also obviously have the option of hiding things from your timeline.
• Facebook is only just rolling out this update and currently only 1% of
pages have the update at this point.
• For this of you lucky enough to have these options available to you, make
good use of them.
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9. Need help crafting a content strategy for your social media marketing?
Overwhelmed now that you have to create 3 or 4 different content
strategies based on their demographics?
Contact Wikimotive for a free evaluation of your content strategies and
advice on how to improve.
http://wikimotive.com

10. Contact Timothy Martell
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About Wikimotive
Wikimotive is dedicated to providing the latest automotive SEO, Social Media
Marketing, Facebook Marketing, Search Engine optimization techniques and online
marketing best practices and services. Wikimotive was conceptualized in 2009 and
founded the following year by its President, Timothy Martell. Beginning as a Search
Engine Optimization service focused on the automotive industry, Wikimotive has
grown quickly; now servicing numerous verticals and providing a broad range of digital
marketing services to its clients. Wikimotive’s mission is to provide comprehensive
digital marketing solutions to auto dealerships and businesses of all sizes.
Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotive
we do not want to provide clients with only the expected results.