Although the average child's attitude toward reading is positive in early elementary school, it gets more negative year by year. By puberty, the typical kid is indifferent toward reading or even feels a bit negative. The early elementary years, when children are still mostly positive about reading, is the time to think about how to prevent this decline.
In effective classrooms, reading is given a physical place of prominence. Does your classroom incorporate these six best practices?
From Raising Kids Who Read by Daniel T Willingham: http://bit.ly/JBWillingham